All-New Tata Safari (Gravitas) Launched


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Read on other forum, that "Authentic Sources" have informed that new Safari has already received more than 5000 confirmed bookings and booking are increasing daily. thier pune plant where Altroz, Harrier and Safari are produced seem to be running full capacity. The Ranjangaon plant where Nexon also seem to have waiting period of close to 2 months.

So it seems good day for Tata. Hope the can continue this momentum for a long run.
 

Akash1886

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The all-new Tata SAFARI is the Official Partner for VIVO IPL 2021
Tata Motors continues its association with the tournament for the fourth consecutive year
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Mumbai, March 23, 2021
: Continuing its association for the fourth consecutive year with the Board of Control for Cricket in India (BCCI), Tata Motors, India’s leading automotive brand, today announced that its iconic flagship SUV, the all-new Tata Safari will be the Official Partner for VIVO Indian Premier League (IPL) 2021. As the tournament returns to India this year, the Company is looking forward to leveraging this prestigious platform to showcase and drive engagement for its recently launched iconic brand - new Tata Safari.

The tournament will begin on April 9th in Chennai and will be played across 6 major cities including Delhi, Mumbai, Bangalore, Kolkata, followed by the finals being played in Ahmedabad.
Commenting on this association, Mr. Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “This year’s IPL is a special one for us as the tournament has made its way back to its Indian venues after a difficult year. The excitement of the 2021 tournament will be a notch higher as cricket lovers in India look forward to welcoming the illustrious league back to their home stadiums. We are thrilled to be contributing to this excitement with the renewal of our fruitful association with BCCI, for the fourth consecutive year. The new Safari has received a great response especially with respect to its premium design, best in class features and outstanding comfort by customers and it is making its IPL debut in this new avatar. We are working on innovative plans to garner the viewers’ attention, as they tune in from across the country to support their teams. We are positive to drive tremendous value from this association and hope to share the joy of celebrating our favorite sport and cricket league with the fans yet again”.

Speaking on this continued partnership, Mr. Brijesh Patel, Chairman, IPL said, “We are looking forward to Tata Motors continuing their association for this year’s VIVO IPL with their latest launch – the all-new Tata Safari. Tata Motors has been the official partner of the tournament since 2018 and our relationship with them continues to grow stronger with each passing year. Over the three seasons, we have witnessed the company’s efforts to make the tournament exciting for their customers as well as for the fans through a variety of initiatives at the tournament venues. Despite the existing unprecedented environment, we are looking forward to yet another year of this fruitful association, while delivering great value to Tata Motors and the followers of the game, as we consolidate our partnership further.”

As the Official Partner, Tata Motors will showcase the new Safari across the host stadia in Chennai, Mumbai, Delhi, Bangalore, Kolkata and Ahmedabad. Similar to past years, the IPL matches will play host to the exciting Super Striker Awards – the player with highest strike rate of the match will take home the much sought-after Super Striker Trophy along with a prize of INR 1,00,000.

In its new avatar, the Safari takes forward the brand’s rich legacy by combining Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover. it has evolved to cater to the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, and an outstanding performance for a modern, multifaceted lifestyle.

For more information on the product, please visit – Tata Safari 2021- Explore New Tata Safari Features, Specifications & More

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
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Akash
 
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I drove the new Safari briefly last week. I can say it is just not a Harrier + but actually feels much better to drive. It rides much better and is more planted. Also the extra disc brakes isnt just a gimmick but actually you feel the difference in braking even in normal regular city traffic driving. Overall, my pick to buy over the Harrier.
 

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Tata Motors launches an industry-first Ceramic Coating in house service with the all-new Safari

Offers additional value added services such as Pentacare Warranty and attractive AMC options
Mumbai, March 31, 2021:
Tata Motors, India’s leading auto brand, today, announced one of an industry first service offering of Ceramic Coating with the all-new Safari. This is an advanced hydrophilic formulation technology to revitalize the appearance of Tata cars. Available at a price of 28,500 (inclusive of GST) for UVs, this service will be provided at all Tata Motors authorized dealerships.

Used in the aerospace industry and by hyper-car manufacturers, the Ceramic Coating forms a hardened finish that mixes with the paintwork to instantly rejuvenate the appearance of the vehicle. As compared to existing conventional treatments, this coating lasts much longer and helps in shedding debris and grime while protecting the vehicle against traffic pollution, acid rain, solvents, animal matter and more. The coating’s strong crystal-like layer reduces fading by UV rays on the vehicle. It is not only easy to maintain due to its self-cleaning properties but also helps in repelling oxidation and corrosion, thereby offering 360-degree protection to materials in the car such as glass, paint, rims/wheels, vinyl-plastic and leather. Additionally, keeping up with the ‘New Forever’ promise, Tata Motors will also extend this unique service to all other Tata passenger vehicles at prices varying as per their respective segments.

Commenting on the introduction of this service, Mr. Dimple Mehta, Head Customer Care - Domestic & International Business, Passenger Vehicle Business Unit, Tata Motors said, “Besides launching new products we are also focused on introducing industry first service offerings, such as the Ceramic Coating. With the launch of new cars and UVs that cater to evolving consumer demands, customers are now also expecting the best-in-class aftersales service that furnishes these new age products. In alignment with the same, we have collaborated with world-class companies in car care technologies such as 3M, Wuerth, Bardhal and Sikand Stanley BG and SK Car Care to bring in this industry first service in India in house. We are positive that this value-added service along with others will provide paramount vehicle protection as we work to continue to provide the best-in-class aftersales service to our customers.”

With a robust build quality comes strong product confidence. To emphasise on the same, Tata Motors is providing additional value added services for the all –new Safari, making the entire product offering irresistible.

Pentacare Extended warranty: For Safari we have launched Up to 5 years and unlimited kilometers Pentacare Extended Warranty. Extend warranty will have 3 options- 2+1 years/ 1.15 Lakh kms (whichever occurs first ), 2+2 years/ 1.30 Lakh kms whichever occurs first ) and 2+3 years (Pentacare) /unlimited kms. Warranty. The warranty package covers important maintenance services of all critical parts such as the engine and engine management system, air conditioning system, transmission system and gearbox, fuel system, and much more. Moreover, any breakdown related to the malfunctioning of the clutch and suspension are also covered in Extended Warranty for up to 50,000 kms.

Value Care Maintenance Plan –Annual Maintenance Contract (AMC): Tata Motors has also launched Value Care – a pan India maintenance service plan that guarantees protection against unexpected repair cost and provides substantial savings through protection against inflation & price volatility of lubricants during the functioning of the vehicle. Customers can choose from one of three plans namely Value Care Gold, Value Care Promise to Protect and Value Care Silver. Between these three plans, customers can avail a variety of services such as unexpected wear and tear repairs for vehicle parts, oil replacements, consumables, service parts and regular servicing of your vehicles at stipulated & recommended periods.
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Akash
 

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Tata Motors delivers the All-New Safari to Rani Sahiba Mahendra Kumari Ji, of Jodhpur
-Adds a fourth Safari to her personal fleet-

The all new Tata Safari with the Jodhpur Royal crest parked at Rani Sahiba's residence..jpg

The all new Tata Safari with the Jodhpur Royal crest parked at Rani Sahiba's residence.​

Jodhpur, April 12, 2021:
Tata Motors, one of India’s leading automotive brands, delivered an all-new Tata Safari to Rani Mahendra Kumari Ji, W/o Late Maharaj Hari Singh Ji of Jodhpur Royal family. The Safari in its various avatars has been her companion since 2001, making the all-new Safari the fourth one owned by her.

Elated on receiving the all-new Safari, Rani Sahiba, said, “I am thrilled to have brought home the Tata Safari. The Safari has been my go to vehicle for long road travels since two decades. It has accompanied me to the length and breadth of the country and has been my most comfortable and trustworthy ride till date. With its luxurious design and iconic legacy coupled with the comfort and premiumness provided by the vehicle, the Safari was an obvious choice for me. The Safari is indeed the perfect car. I am delighted that Tata Motors has brought back the Safari in such a modern avatar and am thankful to the Company for delivering this iconic SUV to me here in Jodhpur.”

Commenting on the delivery Mr. Susheel Bajpai Regional Manager, Rajasthan, Passenger Vehicles Business Unit, at Tata Motors, , said, “We are excited to deliver our flagship SUV – the Tata Safari to the Rani Sahiba of Jodhpur soon after its commercial launch. The royal family is a symbol of legacy and luxury; and what better than the all-new Safari, which in its new avatar offers the best in segment design and driving dynamics to its customers; making it their perfect companion for journeys. With its premium design, luxurious interiors along with the state-of-the-art connectivity and premium features, the Safari does not just blend in but makes an impression with its road presence. We are delighted by the customer response across the country and are thrilled by the love our new product is receiving. We are positive that the Safari will carry forward the legacy set by its predecessor as it continues to attract the modern-day customer.”

Rani Sahiba has booked the Safari XZ 7-seater for her purchase. Launched recently on 22nd February, the all-new Tata Safari is powered by the 2.0 litre turbocharged Kyrotech engine. With its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.

In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover - the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.

In Rajasthan, Tata Motors has registered a 67.6% growth YTD FY21 in overall PVs. In a challenging year, Tata Motors has exhibited a stellar performance in the passenger vehicles market in India last year, by clocking in over 23,000 unit sales every month successively from October 2020. In FY21 the business registered its highest ever annual sales in 8 years, while posting a growth of 69% versus FY20. As of March 2021, the company’s “New Forever” product range, including the all-new Tata Safari, continues to witness strong acceptance in the market.
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Akash
 
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Godd for him as No one can stay permanent in a place. He had his run and gave a good direction to TATA Motors design language and product vision. Now it's time for a change and needs new minds to bring forward the design language.

Now the new Chief Martin Uhlarik has already worked under Pratap Bose and should have been well-versed with the Company design language and can continue on with the work, unlike a new entrance who has to know things from the scratch. His vision needs to match the company and that is not going to be tough.

Now under his vision, a new MPV ala-ERTIGA and SUV SIERRA should be quickly brought out as they can boost the numbers up by atleast 12k-15k along with the new HBX that will put the sales above 60k mark. But they need to speed up atleast now to roll out new products ASAP.

I saw a video on YouTube that talks about resurrecting SIERRA and he says its made in 4.2 meters and its a 3 row SUV on the ALFA Platform.
 

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The iconic brand crosses its first milestone in just five months
10,000th Tata Safari rolls out of the line

Already the bestselling 6/7-seater SUV in its segment

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Mumbai, July 27 2021: Tata Motors, India’s leading automotive brand today rolled out the 10,000th unit of the all new Safari from its manufacturing facility in Pune. Despite all restrictions, after the 100th rollout in February 2021, the last 9,900 units of the new Safari were rolled out in less than four months, a remarkable feat achieved, on the back of strong response from the customers as the brand grows in popularity by the day.

Truly appreciated by customers for its dynamic design, comfortable 3rd row seat, premium interiors, spirited driving experience and safety features, the new Safari is one of the top-selling 6/7-seater high SUV with a current market share of 25.2% in its category. Furthermore, together with its stablemate (Safari + Harrier), Tata Motors currently commands a 41.2% in the High SUV segment (as of Q1 FY22).

Speaking on this milestone, Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said,
“We are thrilled to have reached this significant milestone for the new Safari in a span of four months. Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model. The Safari in its new avatar takes forward the brand's rich legacy by combining Tata Motors' Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover's renowned D8 platform – the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers.”

The new Safari is a potent blend of power and elegant sophistication. It has evolved to meet the needs of today's SUV customers, who want appealing design, plush and comfortable interiors, unparalleled versatility, outstanding performance, go-anywhere experience, top-notch safety and most up-to-date connected car technology for a modern, multifaceted lifestyle.

To know more about offers and car buying options, call your nearest dealership or visit Tata Motors Cars, Sedans, Hatchbacks, SUVs | Tata Motors Limited
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Akash
 
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They need to invest on aftersales improvement. A customer like me, think many times before stepping into TATA territory. If I just do a simple search in google, it reveals 6-7/10 TATA Harrier/Safari/Nexon has had some issue or another, which customer decides to live with, even after multiple service centre visits.
 
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Ventilated seats to make way in Safari gold edition. That is much need feature. XUV 700 is making Tata executives remain on toes and update their vehicles. Kudos to Tata team for being proactive and getting in new features.
 

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Tata Motors launches the prestigious #Gold edition of its flagship SUV – The Safari

Debuts this elegant manifestation at the VIVO IPL 2021, in the City of Gold - Dubai.

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Tata Motors, India’s leading automotive brand today launched the exclusive edition of its flagship SUV – the Safari #Gold priced at INR 21.89 lakhs. Gearing up for the festive season and taking the prestige of the Safari a notch higher, this edition features an artful blend of class and hi-tech features. The Safari #Gold edition will be available in two carefully crafted, special colour - ways that accentuate the Safari’s stunning design even further.
  • The White Gold, derived from the premium Frost White colour, offers a stunning contrast of black and white. The black roof adds a unique dual tone appearance that commands attention at first glance. Adding to it, the glistening Mont Blanc Marble finish mid pad with subtle golden accents creates an endless environment of serenity and luxury.
  • The Black Gold avatar redefines luxury with its intense Coffee Bean inspired Black exteriors. Along with the radiant golden accents on the exteriors, the Black Gold promises to be bold and at the same time beautiful. The interiors of the Black Gold complement the exteriors with a stunning combination of Dark Marble finish mid pad and golden flourishes throughout the cabin.
The interiors have been further enhanced with premium features like Oyster White Diamond Quilted - genuine leather seats, offering ventilation on both the 1st & 2nd rows, wireless charger, air purifier, Android Auto & Apple Carplay over Wifi, making it the most impressive version of the Safari yet.

This exciting incarnation will make its first public appearance at the VIVO IPL 2021 in Dubai. Furthermore, keeping the on-going pandemic in mind, Tata Motors has introduced the ‘Safari Gold Hit Challenge’ in this season. For the same, every time a batsman hits a six and the ball lands on either the car or the car display podium or the Safari #Gold LED commercial board, Tata Motors will contribute an amount of Rs 2 lakhs to The Akshaya Patra Foundation, a renowned NGO doing outstanding work towards Covid - 19 relief throughout India.

Commenting on the introduction of the Safari #Gold, Mr. Vivek Srivatsa, Head - Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors said,In less than five months after its launch, our premium flagship SUV, the new Safari reached the milestone of its 10,000th rollout and today is among the highest selling SUVs in its segment. The Safari has received immense love from our customers and keeping in mind the response, we are delighted to announce the introduction of the prestigious Safari #Gold Edition from Tata Motors. Staying true to its DNA and in line with our New Forever philosophy, Safari #Gold is a vision of luxury and opulence. With a rich mix of exquisite design elements added on the exteriors and interiors, this special version is equipped with top of the line features, heightening the sense of comfort and indulgence for an effortless driving experience. To debut this new offering what better platform than the IPL itself. The vehicle will be on display in stadiums across the second leg of season. We are excited to showcase this product in Dubai and are confident that it will command a lot of buyers’ attention during this festive season.

Speaking on this continued partnership, Mr. Brijesh Patel, Chairman, IPL said, “We are looking forward to Tata Motors continuing their association for this year’s second leg of the VIVO IPL in Dubai. We are delighted to observe that Tata Motors has chosen IPL as a platform to launch their flagship – The Safari #Gold Edition. We are sure that VIVO IPL will serve as the best platform for showcasing this exquisite version of the Safari to all our viewers in India and abroad. Tata Motors has been the official partner of the tournament since 2018 and our relationship with them continues to grow stronger with each passing year. Over the three seasons, we have witnessed the company’s efforts to make the tournament exciting for their customers as well as for the fans through a variety of initiatives at the tournament venues. We are looking forward to yet another year of this fruitful association, while delivering great value to Tata Motors and the followers of the game, as we consolidate our partnership further.”

From the bold, confident lines to unparalleled versatility and luxury, the Safari #Gold will adorn exclusive colours with subtle yet elegant gold embellishments on the exteriors and the interiors and will come with R18 Charcoal Black Alloy Wheels. In addition to this new launch, Tata Motors is also extending some of the premium features like the wireless charger, air purifier and Android Auto/ Apple Car Play over Wi- Fi in the existing variants of the Safari range, which includes the Adventure edition. Tata Motors is currently leading the high SUV segment with a market share of 39% (YTD), and the launch of this outstanding product along with the upgrades to its existing range, is a symbolic act to celebrate the success with its customers.

Built on the very reliable OMEGARC architecture, which in turn is derived from Land Rover’s legendary D8 platform, the Safari possess the perfect combination of stunning design and performance, meeting the needs of today’s SUV customers, who want plush and comfortable interiors, unparalleled versatility, go-anywhere experience, top-notch safety and most up-to-date connected car technology for a modern, multifaceted lifestyle.
Regards
Akash
 

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