re: All-New Maruti Suzuki Swift Spotted in India,now Launched!
Maruti Cars, when comparing variants and segment are still cheaper and more VFM than thier customers except may be TATA.
Thats one of the problem they are facing too ! They aren't able to do a premium show off , but with the last few launches they tried to do it with the premium pricing and it got mixed reactions .
*The Scross got flopped due to the premium positioning , the market it's working now is completely different from what it was launched .
*The Baleno undercuts i20 by huge margin , so it's in safe zone .
* The Brezza undercuts Ecosport by huge margin, safe zone .
*Ignis tried premium pricing and getting a very weak response.
*Ciaz sells well due to the lowest positioning in the segment .
*Dzire & Swift are well established brands for Maruti , same like city for Honda , they tried a premium positioning with Dzire and it's working, so why not on swift ? I hope it will work this time too but may not be that sustainable .