Yamaha Launches ‘Alpha’ Family Scooter

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Yamaha Motor India Sales Pvt. Ltd. launched its latest 113 cc automatic scooter – ‘Alpha’ at a price tag of Rs.48,175 (Mumbai Ex-Showroom price). This is the first scooter released by the company for the family category, which is the core of the fast-growing Indian scooter market.

The New Alpha incorporates practical functions such as comfort, storage and handling in a modern and refined body design. It is developed to target family customers with its concept of “Easy to go and high utility city mover”. The new model is stylish and muscular and adopts an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that delivers smooth start-up acceleration and pickup along with great fuel economy. Its key features include 1) Excellent engine performance and great fuel economy (*62 km/l) 2) Easy to use even for female with easy leg reach, telescopic suspension and upright type rear suspension 3) Ample Storage Capacity (21 l) 4) Excellent riding comfort for single & tandem riding with a flat long seat and large foot space for both rider and pillion.

Speaking on the occasion, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. The launch of the ‘Alpha’ for the family customers is in sync with our strategy of following a top-down approach. After receiving a brilliant response from our customers for the Ray and Ray Z it was time we introduced a product for a much larger target audience. I am very happy to add ‘Alpha’ to our scooter lineup and am confident that the Alpha will also pave its way to winning the hearts of the family customers.”

Yamaha entered the Indian scooter category in 2012 starting with RAY designed for young women, which was followed by RAY Z in 2013 intended for young men. Both were developed with younger riders in mind, and have sold approximately 180,000 units by the end of 2013 thanks to its stylish design and ease of use.

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