Well there is segment that each manufacturing company is focusing on. I would say most of the people who purchase bikes are youngsters. Where the sales is huge in this category and company is forced to produce bike for youngsters to survive in the market.
Again, it has to be sporty to attract customers. There are always some bike in all the company if we really want comfort rather than sporty and latest design.
I own an Apache RTR and I got the bike when Yamaha India is on a dead sales figure, Now after Introducing FZ, R15, FZs and Fazers its doing great in Indian two wheeler market compared to TVS. We can't do much as we may have to stick on to a trend.