Yamaha is celebrating the Indian festive season in style this year, having organised an event as part of its ‘Life is an Adventure’ campaign to showcase its115cc, automatic transmission-equipped Ray scooter.
This event will see six ladies ride the new Yamaha Ray to malls, schools, colleges and shopping complexes over nine days, starting November 1, 2012. The event commenced at the India Yamaha Motor headquarters, New Delhi, flagged off by Jun Nakata, director, sales and marketing, and Roy Kurian, national business head, and aims to draw the attention of the Ray’s potential customer base, together with the element of adventure.
Next on the cards from Yamaha is a Female Riding Training Program, soon to start across India. Yamaha’s Ray gets adventurous | News | Autocar India