Suzuki Extends its Tattoo Promotion Offer Till Festive Season
Suzuki Motorcycle India had launched a new “Tattoo Offer” at the beginning of Navratri Festival and had extended it post-Dusshera. Now the offer is valid till Diwali time as well.
Suzuki had launched “Tattoo Lagaao Free Bike Le Jaao” campaign with the launch of its latest bike Suzuki GS150R. With every purchase of Suzuki GS150R, customers are given a specially designed 'Drive Me Crazy' stick on tattoo which also contains an assured gift.
Tattoo is commonly associated with bikers and the company had aptly adopted the scheme for the bike targeted at the youth in the country. "Keeping in tune with the brand's tagline 'Drive Me Crazy' we knew we had to come up with something that would excite today's youth and bring out a cult like feeling. After a lot of research, we zeroed in on tattoos which are in vogue from college students to Hollywood stars," said RK Swamy BBDO partner Sunil Kukreti. RK Swamy conceptualized the scheme for Suzuki Motorcycle India Pvt. Ltd.
According to Atul Gupta, vice-president, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd, the scheme has been extended to reach closer to the customers during the festive season by offering them best prices and maximum benefits. A customer can win assured prizes like cash benefit of Rs. 3001 or more upon picking up a tattoo. One lucky customer gets a chance to win a free bike from Suzuki.