22nd October 2016, 03:52 PM
Join Date: Jan 2013
| | Mahindra & Mahindra Acquires British Motorcycle Brand BSA
Mahindra & Mahindra has acquired British motor cycle brand BSA at Rs 28 crore.
Mahindra and Mahindra Ltd subsidiary Classic Legends Pvt. Ltd has acquired BSA Co. Ltd, a British motorcycle firm, it said in a notification to exchanges on Friday. |
The principal business of BSA is licensing of brands related to motorcycles. This acquisition would enable Classic Legends to acquire/obtain licence of brand and utilize the same for selling, marketing, distributing motorcycles globally.
Classic Legends acquired all 120,000 shares of BSA at £28.33 per share, aggregating approximately £3400,000, or Rs28 crore. With a presence in Japan, Canada, Mexico, Malaysia, Singapore, BSA had a turnover of £28,233 in fiscal 2015-16.
Last edited by 350Z; 24th October 2016 at 03:35 PM.
Reason: Full article attached.