Mahindra & Mahindra Acquires British Motorcycle Brand BSA

[abhijit]

Mahindra & Mahindra has acquired British motor cycle brand BSA at Rs 28 crore.

Mahindra and Mahindra Ltd subsidiary Classic Legends Pvt. Ltd has acquired BSA Co. Ltd, a British motorcycle firm, it said in a notification to exchanges on Friday.

The principal business of BSA is licensing of brands related to motorcycles. This acquisition would enable Classic Legends to acquire/obtain licence of brand and utilize the same for selling, marketing, distributing motorcycles globally.

Classic Legends acquired all 120,000 shares of BSA at £28.33 per share, aggregating approximately £3400,000, or Rs28 crore. With a presence in Japan, Canada, Mexico, Malaysia, Singapore, BSA had a turnover of £28,233 in fiscal 2015-16.

Source: Livemint

 

[Janne Hagnell]

OMG, I thought that BSA was long gone by now! Any news on what we could expect productionwise?