Honda as been working on a new affordable, which will become the new entry-level to the brand.
It looks confirmed that this bike will be called as the Honda Cub, a name that the Japanese bike maker had used for its old mopeds. Honda will be targeting the rural market with this scooter to outrun the mopeds that are sort of under powered.
With an aggressive pricing, rural buyers would shift to a scooter than a moped. This is expected to become a more affordable scooter that is currently available in India.
Honda is far ahead of competition in the scooter segment and one it wants to extend its lead to the rural markets as well. The Cub will have 14-inch wheels and shall weigh under 100 kilograms. This will a stylish and yet affordable scooter for the rural buyers. At the moment, there is no competition in this segment and Honda will have the advantage. Honda Cub will be the new entry-level scooter