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#1
Buddies,
Most of us in our childhood have often seen a small yet cute and highly popular 2 wheeler called "Luna"/ "Moped". Many of us definitely would have owned one and have grown up riding on it. That era with the Luna was really worth cherishing. Mahindra, has taken an interesting plunge and has re-registered the "Luna" Brand once again. With TVS being in the segment as a undisputed leader as on date, it would be really worth to watch out how does Mahindra position and market the once popular and primary mode of transport "Luna" in a market that has now graduated to the RTRs, Pulsars, Passion.
Just like the revival of the Vespa Scooter that were also really popular in India, will the revival of the "Luna" by Mahindra be equally successful with the youth? Will it be able to catch the eye of the buyers?
Do share your thoughts!
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Regards
Akash