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Constantly growing waiting period and overwhelming demand of the Bullet has forced Royal Enfield to double its production capacity. The Siddharth Lal-promoted company will be jacking up its capacity to over 60,000 units this calendar year, while by 2012, the installed capacity will be 1 lakh units.
The company will be investing nearly Rs 80 crore to ramp up its capacity at its Chennai plant in a phased manner, Royal Enfield Marketing & Sales Head, Shaji Koshy said. The expansion plan will nearly double Royal Enfield’s production with progressive increases in capacity over the next three years, allowing the brand to continue to keep pace with the brisk sales of its new model line.“There is a long waiting period of six to eight months now for all the models,” Koshy said, adding the waiting period is so long that we are forced to return the booking amount.
“The Brand Stores are our way acknowledging the importance of consumers of this city, as well as our way to let our customers experience the unique brand. The basic purpose of the Brand Store is to help our customers build a community around the brand and also make our stores a one-stop motorcycling destination,” said Koshy. The company’s chennai factory which has been running at full capacity for over a year is not able to meet up with demand generated by domestic and international markets. Enfield exports its bikes to 30 countries, including to Britain, where the company was originated in 1906, and the US and the EU.
source - indiancarsbikes
The company will be investing nearly Rs 80 crore to ramp up its capacity at its Chennai plant in a phased manner, Royal Enfield Marketing & Sales Head, Shaji Koshy said. The expansion plan will nearly double Royal Enfield’s production with progressive increases in capacity over the next three years, allowing the brand to continue to keep pace with the brisk sales of its new model line.“There is a long waiting period of six to eight months now for all the models,” Koshy said, adding the waiting period is so long that we are forced to return the booking amount.
“The Brand Stores are our way acknowledging the importance of consumers of this city, as well as our way to let our customers experience the unique brand. The basic purpose of the Brand Store is to help our customers build a community around the brand and also make our stores a one-stop motorcycling destination,” said Koshy. The company’s chennai factory which has been running at full capacity for over a year is not able to meet up with demand generated by domestic and international markets. Enfield exports its bikes to 30 countries, including to Britain, where the company was originated in 1906, and the US and the EU.
source - indiancarsbikes