The BMW Motorrad and TVS Motor Company alliance will roll out its premium bike in the second half of this year, according to the German auto maker.
“The market launch of the G 310 R in the second half of 2016 will be an initial step in this direction,” according to BMW Group’s Annual Report 2015. The motorcycle is designed to appeal to new markets and a younger target group and will be produced in cooperation with TVS Motor.
G 310R is the first motorcycle out of the alliance and has already been showcased in many global auto shows.
“The motorcycle will deliver a combination of great dynamics and comfort whether in town or out cruising on country roads,” it added. This innovative machine signals BMW Motorrad’s entry into the under-500 cc segment as part of the strategic realignment of the motorcycles segment, which is aiming for further growth and increasing internationalisation.
In 2013, TVS Motor and BMW announced their collaboration and investment plans to develop and manufacture a new series of super bikes that will cater to the sub-500cc segment.
While the new bike roll out will mark BMW Motorrad’s entry into a new segment, the upcoming models of the alliance are expected to help TVS Motor expand its presence in the premium motorcycle space, where it currently sells Apache (160cc and 200cc) series.
While the mass motorcycle segment has been under stress, the above-250 cc segment has been registering strong growth. Total sales
During the 11-month period of this fiscal, the total sales of above 250-cc bikes grew by 52 per cent at 463,546 units, compared to 304,976 units in the same period of the previous fiscal.