Thread Starter
#1
Now although the name may sound new to many people, Benelli motorcycles have been in existence from as early as 1911. Yes, that’s over a century of experience in motorcycling. This Italian brand will join hands with DSK Motowheels, the two-wheeler arm of the DSK Group, to launch the Benelli marque in India.
Benelli says now is right time to enter India as it has right products for the market and it has found the right partner. DSK-Benelli is similar to DSK-Hyosung but does not share showrooms and will have separate operation teams. However, both banners are managed by same small group of executives. Considered as the biggest two wheeler merger of 2014, DSK-Benelli will launch its entire lineup of motorcycles that includes bikes of engine displacements ranging between 300 cc and 1,131 cc.
The arrangement is technical between DSK and Benelli, assembly will happen at DSK plant in Satara, Where they also assemble Hyosung bikes. Benelli motorcycles will be brought in as CKD for now, based on numbers they sell, localisation will start in gradual manner. Benelli will first launch 5 bikes in two months starting December 2014, one 300 cc, two types of 600 cc, one 899 cc and 1130 cc motorcycle, while rest of bikes will be launched at later stage. These include the Tornado Naked Tre, TNT 302, TNT 600i, TNT 899 and the TNR 1130 R.
Benelli BN302 rivals KTM RC 390, Kawasaki Ninja 300, Kawasaki Z250 and Suzuki Inazuma. By January 2015, #DSKBenelli plans to open 12 showrooms, and by December, 24.
DSK-Benelli also plans to launch 125 cc and 150 cc bikes in future. Benelli says they plan stay together with DSK longer than Honda stayed with Hero.
DSK-Benelli also plans to launch 125 cc and 150 cc bikes in future. Benelli says they plan stay together with DSK longer than Honda stayed with Hero.
Source: Rushlane
Benelli says now is right time to enter India as it has right products for the market and it has found the right partner. DSK-Benelli is similar to DSK-Hyosung but does not share showrooms and will have separate operation teams. However, both banners are managed by same small group of executives. Considered as the biggest two wheeler merger of 2014, DSK-Benelli will launch its entire lineup of motorcycles that includes bikes of engine displacements ranging between 300 cc and 1,131 cc.
The arrangement is technical between DSK and Benelli, assembly will happen at DSK plant in Satara, Where they also assemble Hyosung bikes. Benelli motorcycles will be brought in as CKD for now, based on numbers they sell, localisation will start in gradual manner. Benelli will first launch 5 bikes in two months starting December 2014, one 300 cc, two types of 600 cc, one 899 cc and 1130 cc motorcycle, while rest of bikes will be launched at later stage. These include the Tornado Naked Tre, TNT 302, TNT 600i, TNT 899 and the TNR 1130 R.
Benelli BN302 rivals KTM RC 390, Kawasaki Ninja 300, Kawasaki Z250 and Suzuki Inazuma. By January 2015, #DSKBenelli plans to open 12 showrooms, and by December, 24.
DSK-Benelli also plans to launch 125 cc and 150 cc bikes in future. Benelli says they plan stay together with DSK longer than Honda stayed with Hero.
DSK-Benelli also plans to launch 125 cc and 150 cc bikes in future. Benelli says they plan stay together with DSK longer than Honda stayed with Hero.
Source: Rushlane
Last edited: