Speaking at the launch, Mr Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India) said, “Piaggio is delighted to offer the stylish limited edition Vespa Elegante for its Indian fans. The Limited Edition Vespa Elegante symbolizes Piaggio’s ownership of the premium scooter segment that the group has successfully created in the Indian market. It takes the legacy of the iconic Vespa to another high. With its classy yet quirky designs, Vespa Elegante will be a proud possession of any real Vespa enthusiast. We at Piaggio, understand the needs of our aspirational consumers and believe that the Esclusivo will enable them to experience another mark in the Vespa culture of being Do You Vespa”
Elegante will also be showcased through special previews that will be conducted in Pune, Hyderabad and Bangalore. Speculations of its launch have already created a stir in the market and it is likely to receive a great response just like other products from the Vespa range. Riding high on the whopping response received for Vespa Esclusivo, Piaggio plans to introduce more such distinctive offerings at regular intervals. Annually, the 2w enthusiast can expect one or two such limited edition Vespa’s, which would be distinctive, exclusive and individually badged.