Within the Mobile Service Van there is ample space for a display two-wheeler, seating arrangement for customers, LED display for better visual understanding of Honda’s two-wheeler, provision for test rides and public address system to create customer awareness via regular announcements. The two service bays translate to quality service and genuine spare parts closer to customer. Additionally, the mobile service van is a crucial platform through which Honda will train local service technicians at every hamlet. Honda aims to expand the concept to 11 mobile service vans by the year end.
Announcing the Honda’s Mobile Service Van solution Mr. Keita Muramatsu, CEO & President, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the only Honda, we are expanding our network into hinterlands. In fact 70 per cent of the approximately 1,000 touch-points that we aim to add this year will be in rural areas. The new Mobile Service Van (MSV) is designed to take Honda one step ahead of even where the reach of its last touch-point ends.
As part of its go-rural approach, Honda has already stepped on the gas. On the product front, Dream series of affordable motorcycles has expanded to include CD 110 Dream, Dream Neo and Dream Yuga. Reaching closer to its customers, Honda plans to take its sales and service network to 3800 by the year end. Parallely, a new rural vertical has been internally created in early 2014 wherein close to 15 people and foot soldiers are closely overseeing Honda’s rural strategy, communication and implementation.
