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350Z 14th March 2014 04:31 PM

Yamaha Alpha – New Family Scooter For Indian Market
 
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Yamaha has entered into the core of Indian scooter market with the launch of ‘Alpha’ which is now available for Rs.48,175 (Ex.showroom, Mumbai).
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The New Alpha incorporates practical functions such as comfort, storage and handling in a modern and refined body design. It is developed to target family customers with its concept of “Easy to go and high utility city mover”. The new model is stylish and muscular and adopts an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that delivers smooth start-up acceleration and pickup along with great fuel economy. Its key features include 1) Excellent engine performance and great fuel economy (*62 km/l) 2) Easy to use even for female with easy leg reach, telescopic suspension and upright type rear suspension 3) Ample Storage Capacity (21 l) 4) Excellent riding comfort for single & tandem riding with a flat long seat and large foot space for both rider and pillion.

Speaking on the occasion, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. The launch of the ‘Alpha’ for the family customers is in sync with our strategy of following a top-down approach. After receiving a brilliant response from our customers for the Ray and Ray Z it was time we introduced a product for a much larger target audience. I am very happy to add ‘Alpha’ to our scooter lineup and am confident that the Alpha will also pave its way to winning the hearts of the family customers.”

Yamaha entered the Indian scooter category in 2012 starting with RAY designed for young women, which was followed by RAY Z in 2013 intended for young men. Both were developed with younger riders in mind, and have sold approximately 180,000 units by the end of 2013 thanks to its stylish design and ease of use.
This news can also be read on our blog: Yamaha Launches 'Alpha' Family Scooter - The Automotive India


Drive Safe,
350Z

Dezire 3rd April 2014 10:07 PM

Re: Yamaha Alpha – New Family Scooter For Indian Market
 
Yamaha clocks sales of 14,000 units for Alpha in 2 months

Yamaha Motor India has managed to grab 14,000 orders for its 110 cc Alpha that was launched at the Auto Expo 2014.

the Alpha has a target of selling 20,000 units each month in the near future and expects 50 percent of that volume to come from the Southern states. During the launch at the Auto Expo, the company had mentioned that it aims to sell 200,000 units of the Alpha within the first year of its launch.

The Alpha features an air-cooled four-stroke 113 cc engine with CVT. It promises a mileage of 62 kmpl and storage capacity of 2 liters. The Alpha’s key features include telescopic suspension at the front and upright type rear suspension. It is priced at Rs 49,518 (Ex-showroom, New Delhi).

The Japanese manufacturer had also showcased the R25 concept motorcycle at the Auto Expo 2014, along with the FZ-S concept. The new FZ-S is set to be launched soon and has been spied several times.

Yamaha clocks sales of 14k units of Yamaha Alpha in 2 months


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