TVS MOTORS-BMW MOTORRAD ALLIANCE’S FIRST PRODUCT TO BE A 250CC MOTORCYCLE
Indian two and three wheeler major TVS Motors has tied up with German motorcycle maker BMW Motorrad, to build small capacity motorcycles with engines measuring under 650cc. The first motorcycle from this alliance is expected to displace 250cc, according to a report carried by Overdrive. Apparently, TVS Racing, the racing arm of TVS Motors, has already kick started development of the 250cc motorcycle. Currently, BMW’s lowest displacement motorcycle displaces 650cc while TVS Motors’ highest capacity motorcycle, the Apache RTR 180, displaces 180cc. So, the space that exists between 180cc and 650cc is where the TVS-BMW Motorrad range of jointly developed motorcycle are expected to be positioned in.
With this emerging buzz, it remains to be seen whether the 200cc+ TVS Apache’s development is on schedule as TVS Motors had previously announced plans of launching a 200cc+ motorcycle for the Indian market in 2014. As the BMW-TVS 250cc motorcycle is expected to be launched in 2014, we’re wondering if the larger engined TVS Apache will have BMW engineering. Notably, the TVS Motors-BMW Motorrad motorcycle making alliance is expected to take the route that the Bajaj-KTM partnership has taken. While BMW Motorrad is expected to provide cutting edge motorcycle technology to TVS Motors, the latter is expected to use its low cost-high quality manufacturing expertise and local sourcing skills to build cost competitive motorcycles.
The motorcycles are expected to be sold separately by BMW Motorrad and TVS Motors under their respective banners. While TVS Motors could focus on the Indian market and the other emerging markets, BMW Motorrad is expected to take on the likes of KTM in Europe. Notably, KTM’s small capacity made-in-India Duke 125 and 200 range of motorcycles have propelled the Austrian motorcycle maker to the top of the heap in Europe. With the help of TVS Motors, BMW Motorrad is expected to emulate KTM’s success in Europe and other developed motorcycle markets across the globe.
From KTM-Bajaj to Ducati, from Honda to BMW-TVS, motorcycle makers across the globe are betting big on the sub 650cc motorcycle space to attract younger motorcycles buyers in developed and developing markets. The smaller capacity motorcycles are not just more fuel efficient than liter class superbikes but are also priced much lower even as they offer similar thrills that only two wheeled motoring can. Rumour: TVS Motors-BMW Motorrad alliance's first product to be a 250cc motorcycle - Indian Cars Bikes : Indian Cars Bikes