Yamaha Two-Wheelers: Facts & Figures


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Akash1886

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Yamaha launches its 2nd Blue Square in Chennai

~ The new showroom institutes the identity of racing DNA of excitement, sporty & stylish ~
Blue Square.jpeg
Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies at the launch of 2nd Bl...jpeg
Blue Square Picture 1.jpeg

Chennai, March 06, 2020:
India Yamaha Motor (IYM) Pvt. Ltd. is pleased to announce the opening of its second “Blue Square” under the banner of its dealership ‘Sri Motors’ in Ashok Nagar, Chennai, with the outlet of size 2450 sq. feet. Blue Square is a unique concept-driven showroom that institutes Yamaha’s racing DNA of excitement, sport & style.

The launch is part of the Call of the Blue campaign, which started in the year 2018, expanded in 2019 through its new products and through exciting experiences. Continuing progressively towards 2020, this is the first ‘Blue Square’ of the Year 2020 and second in Chennai to provide uniqueness and further rev up in Yamaha’s BLUE colour by transforming customer experiences in the company showrooms through vivid aesthetics, inspiring propriety created out of Yamaha two-wheeler line ups and engaging offerings. The first Blue Square was launched in Chennai in December 2019 and Yamaha plans to launch 100 “Blue Square” outlets on Pan India basis.

The “Blue Square” institutes Yamaha’s identity of racing DNA through visual and exhibitory outline of showroom design on the exterior porticos of the outlet, BLUE-themed interior ambience inside the outlets, exciting display of motorcycles and scooters based upon racing DNA and style of Yamaha, along with accessories, apparels and genuine spare parts to realize the brand’s excitement, sporty & stylish personality. A line up of accessories and apparels are also the prime focus of the company for the “Blue Square”.
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The Call of the Blue weekend touring
COTB Kolkata 2.jpg

Yamaha conducted the 2nd on-ground motorcycling event ‘The Call of the Blue’ of the year 2020 in Kolkata at Aquatica Water Theme Park, Near Rajarhat Township, Kolkata. 318 riders from Blue Streaks (a community of passionate Yamaha owners) joined on the occasion to witness electrifying hours of motorcycling excitement on March 15, 2020.

The riders had started from various Yamaha showrooms in Kolkata at the break of dawn and reached Aquatica Water Theme Park, Kolkata over the breakfast ride. The on-ground event was precisely maneuvered in order to have exclusive recourse for motorcycling enthusiasts. Gymkhana riding, engaging competitions along with Yamaha apparels and accessories offered on sale were arranged at the venue.

As the brand is keen to build the momentum of excitement in India similar to the racing excitement found globally, such day long activities with breakfast touring, on-ground motorcycling competitions are likely to take the shape of an unrestricted motorcycling euphoria through an action-packed day in other parts of the country as well in future.
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Akash
 
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Akash1886

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Date: March 23 rd , 2020
Yamaha Motor India group of companies
Chennai

Press Statement

In light of the novel COVID 19 pandemic and keeping in mind the safety, health and hygiene of our employees, customers, business partners and the community in general,India Yamaha Motor (IYM) Pvt. Ltd. has taken the preventive counter-measure of suspending its manufacturing operations at its Plants in Chennai (Tamil Nadu), Surajpur(Uttar Pradesh) and Faridabad (Haryana) till 31st March 2020.The operations at the Surajpur plant in Uttar Pradesh and Faridabad Plant in Haryana has been suspended from 23 rd March to 31 st March whereas the operations at the Chennai plant in Tamil Nadu will be suspended from 24 th March to 31 st March. The employees working at the Head Office and Area Offices have been provided with the option to Work from Home till March 31 st .Yamaha is fully committed to the health protocols in the wake of the COVID-19 threat and as a responsible Corporate, it has been taking all the precautionary measures such as increased frequency of sanitization at factory premises and work stations, restrictions in travel and creating awareness among the employees in the current scenario.We will completely abide by the government order during the said period and will wait for further notifications from the respective State Governments to resume plant operations at all the three locations.
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Akash1886

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Press Statement

India Yamaha Motor (IYM), as a responsible company has always believed in prioritizing its customers and protecting their rights. Under the current circumstances, we feel that few of our customers may struggle to get their vehicles serviced on time or avail warranty benefits which may expire during country’s lock down situation.

Hence, as a part of our Yamaha Lifetime Quality Care approach, we would like to extend the benefits which were committed by us to our customers for an additional 60 days (i.e. till June-2020) from date of expiry as gratitude towards long lasting relationship with customers.

The following services will be extended:

Free service: Services expiring between 15-March-2020 to 15-April-2020, will be extended till June-2020


Normal warranty: Normal warranty expiring between 15-March-2020 to 15-April-2020 will be extended till June-20


Extended warranty: Expiring between 15-March-20 to 15-April-2020 will be extended till June-20


Annual maintenance contracts: Expiring between 15-March-2020 to 15-April-2020 will be extended till June-20

We have also informed our dealerships to ensure that these benefits are passed on to our customers smoothly.

We wish all our customers a healthy stay at home!!
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Akash
 
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Yamaha employees join the fight against COVID 19 by donating a day's salary

~ A total of Rs. 61.5 lakh collected through the donation
~ Rs. 25 lakh each will be donated to the Chief Minister's Public Relief Fund (Government of
Tamil Nadu) and Chief Minister Distress Relief Fund (Government of Uttar Pradesh)

~ Rs. 11.5 lakh will be donated to the PM Cares Fund


Chennai, 9th May 2020:
India's leading two wheeler manufacturer, Yamaha Motor India Group (YMIG) announced today that its employees have donated a day’s salary from the April month on a voluntary basis in order to support the government in fighting the contingencies arising out of the COVID 19 pandemic in India. The permanent employees which includes both the white collar and blue collar employees as well as some trainees based at the three plant locations Kanchipuram (Tamil Nadu), Surajpur (Uttar Pradesh), & Faridabad (Haryana), Corporate Office in Chennai and Area Offices across India donated a total of Rs. 61.5 lakh for this noble cause.

As a responsible entity, Yamaha feels that in the current situation it is the moral responsibility of everyone to extend their support and make efforts to be a part of the government's preparation to work towards combating the global pandemic by bringing relief to millions of citizens through essentials, healthcare and charity. Out of the total donation of Rs. 61.5 lakh, Rs. 25 lakh each will be donated to the Chief Minister's Public Relief Fund (Government of Tamil Nadu) and Chief Minister Distress Relief Fund (Government of Uttar Pradesh) and the remaining Rs. 11.5 lakh to the PM Cares Fund.

Mr. Takahiro Henmi, Executive Vice President, Yamaha Motor India has commented on the donation and said, "This is a global crisis and Yamaha's task as a global company is enormous. During such time what COVID 19 has prompted, Yamaha feels that it is important for everyone to stand united against the pandemic and come forward to support the government in winning this battle. I appreciate and also feel proud as our employees decided to join the global community in full spirit by voluntarily donating a day's salary. It will certainly help the government to fast track relief measures for the people of India. We will also continue to provide assistance to the government in the best way we can."

In the current circumstances, the company has taken all the necessary measures to support the government by closing its operations in India since the announcement of lockdown in the last week of March. Yamaha is fully committed to the health protocols in the wake of the COVID-19 threat and is regularly creating awareness among its stakeholders to ensure that they remain safe and healthy and continue adhering to the government guidelines.
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Yamaha Launches Online Sales In India Through New Website


India Yamaha Motor has launched a new website with online sales facility for Yamaha two-wheelers offered on sale in India. With the ongoing COVID-19 pandemic pushing customers to prefer to stay indoors and minimise a visit to the showroom, India Yamaha Motor has introduced online sales on its website with a virtual store to enhance the buying experience of the brand's customers. The new website will have all the latest features like 360 degree view of the products along with specifications comparison between Yamaha Products bundled under the Buyers Guide option on the website.


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Yamaha Launches Bluetooth Connectivity For Motorcycles


Yamaha has introduced Bluetooth enabled technology for motorcycles with the introduction of the Yamaha Connect X Application. The Bluetooth Connectivity features will be initially available with Yamaha FZS-FI Dark Knight BS6 variant and can be installed as an add-on accessory in the entire series of Yamaha FZ-FI and Yamaha FZS-FI 150 cc motorcycles. Customers can buy the device as an extra accessory at authorised Yamaha dealerships and connect to the Yamaha Motorcycle Connect X. The Yamaha FZS-FI Dark Knight with Bluetooth connectivity is priced at ₹ 1,07,700 (Ex-showroom, Delhi). The features will be extended to other Yamaha two-wheelers as well.

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YZF-R15 Version 3.0 all set to adorn the Indian roads in Metallic Red colour
Yamaha R15 Metallic Red_1,2.jpg
Yamaha R15 Metallic Red_1.3.jpg

In continuation with its brand direction, ‘The Call of the Blue’, India Yamaha Motor Pvt. Ltd. today announced another exciting update on the existing range of YZF-R15 Version 3.0. The Super Sports model will now be available in the all new enigmatic ‘Metallic Red’ color from April 1st in India. Adorning the “R series” DNA combined with the elegant Metallic Red look, YZF-R15 Version 3.0 is all set to add a new benchmark with the latest edition that translates the passion of motorcycle racing with excellent performance into stylish appearance creating an everlasting sporty impression. The Metallic Red color edition of YZF-R15 Version 3.0. is priced at Rs. 1,52,100, Ex-showroom Delhi.

Amalgamated with brand’s racing DNA of Exciting, Stylish and Sporty motorcycles, the YZF-R15 Version 3.0 in ‘Metallic Red’ will retain the standard features and specifications of the model which offers a 155 cc, liquid-cooled, 4-stroke, SOHC, 4-valve, fuel-injected engine that uses innovative technologies like Variable Valve Actuation (VVA) and Assist & Slipper (A&S) Clutch. The model is also equipped with a Side Stand Engine Cut-off Switch which prevents engine ignition till the side stand is withdrawn & ensures convenience to riders. All the models in Yamaha Line-up are now available with an in-built Side Stand Engine Cut-off Switch feature.

The BS VI enabled YZF-R15 Version 3.0 is available in 3 existing colours – Racing Blue, Thunder Grey and Darknight. Yamaha will continue to carry forward the rich legacy of the Super Sports Model - YZF-R15 Version 3.0 with such exciting upgradations, thereby enriching the overall experience of the racing enthusiasts in India.
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In lieu of the outbreak of the 2nd wave of COVID-19, India Yamaha Motor (IYM), as a responsible company, believes in empowering and protecting customer rights. Given the conditions that have resulted in movement restrictions, customers may struggle to service their vehicles on time or even avail warranty benefits that may expire during the lockdown situation.

Hence, as a part of our Yamaha Lifetime Quality Care approach, we are extending benefits related to service and warranty that were committed by us to our customers, till 30th June 2021, from the date of expiry, as a gratitude towards a long-lasting relationship with our customers.

The following services will be extended:

Free service: Services expiring during the lockdown, will be extended till 30th June 2021.
Normal warranty: Normal warranty expiring during the lockdown, will be extended till 30th June 2021.
Extended warranty: Expiring during the lockdown, will be extended till 30th June 2021.
Annual maintenance contract: Expiring during the lockdown, will be extended till 30th June 2021.

All Yamaha dealerships have also been notified to ensure that these benefits are passed on to our customers in a hassle-free manner.
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Akash
 
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Yamaha pays tribute to front-liners on its 66th anniversary​
~ Yamaha announces ‘Gratitude Bonus’ for frontline warriors
~ ‘Gratitude Bonus’ offer is applicable in Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune, from 1st to 7th July’21

Yamaha Day_ 1st July.jpg

Chennai, 1st July 2021: Incorporated on 1st July 1955 (Japan), Yamaha Motor Company completed 66 years today, and to commemorate the momentous occasion, Yamaha Motor India (YMI) group observed the 66th Yamaha Day by paying tribute to the frontline warriors and subsequently announcing the ‘Gratitude Bonus’ for them. Through this scheme, Yamaha is offering a cash back offer of Rs. 5,000 on purchase of its scooter models - Fascino 125 Fi and Ray ZR 125 Fi to frontline warriors that include Medical Staff, Sanitation Workers, Police and Armed Personnel, and Municipal workers.

As a part of its social responsibility, the company also organized various online and digital initiatives to not only pay tribute to those in action but also thank them for their selfless act as the COVID-19 scenario continues to challenge us on a global level. Through this activity, the company also aims to strengthen the mindset of everyone associated with the brand by cultivating the sense of ‘Challenging Spirit’, which is also the driving force behind Yamaha.

Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “As we complete 66 years today in the mobility space, I would like to appreciate the challenging spirit of not just our employees but also the support we have received from our Dealer Partners, suppliers and valuable customers in all these years. Their belief motivates us to grow with confidence and maintain business continuity despite such extraordinary situations. I would also like to express my profound gratitude to the frontline warriors who have displayed a commendable spirit of service to prevent the spread of Covid-19. The introduction of the ‘Gratitude Bonus’ offer is a small gesture from Yamaha to thank them for their unparalleled service and commitment. Their courage and dedication are an inspiration to all.”

The global theme for the 66th Yamaha Day is ‘ART for Human Possibilities - Let’s strive for greater happiness.’ It is associated with providing greater happiness to people all over the world with Yamaha’s continuous efforts to explore new possibilities and technologies. The global theme further reiterates Yamaha’s commitment towards penetration of the brand in India with technological innovations and sustainable Mobility Solutions.

Under its brand campaign ‘The Call of the Blue’ YMIG also ran a host of customer activities on the digital space, while also engaging Yamaha employees and their families in various artwork initiatives to thank frontline warriors in their life.
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Yamaha has setup 23 Blue Square touchpoints across Tamil Nadu. The latest one being in Coimbatore and Erode. Both are a 3S Facility offering end-to-end sales, service and spares support.

Yamaha also has its ‘Blue Square’ showrooms in Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra and other North-Eastern States.

Yamaha Blue Square, Erode .JPG

Yamaha Blue Square, Coimbatore - ORPI Agencies .jpg

Yamaha Blue Square Coimbatore Interior_1.jpg

Yamaha Blue Square Coimbatore Interior_2.jpg

Press Release:
Continuing with the commitment to strengthen its retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of its second “Blue Square” outlet in Coimbatore and Erode, situated in Tamil Nadu. Launched under the banner of ‘ORPI Agencies’ in Coimbatore and ‘Safety Motors’ in Erode, both “Blue Square” showrooms are a 3S Facility offering end-to-end sales, service and spares support. The showroom setup in Coimbatore is spread across 1710 sq.ft. while the showroom in Erode covers 1600 sq.ft. area. Both the concept-driven showrooms embed Yamaha's racing DNA of excitement, style & sportiness.

Predominantly focused on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the company’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a visually appealing borderline surrounding the exterior of the outlet.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “Yamaha is excited to announce the launch of two new Blue Square showrooms in Tamil Nadu, as a part of its ‘Call of the Blue’ brand strategy. The Yamaha ‘Blue Square’ outlets are established in sync with customer preferences along with a focus on providing compelling ‘digital’ experiences. The objective is to ensure every customer who walks into a Blue Square showroom, feels associated with Yamaha’s rich history in global motorsports. These premium outlets also serve as a communication platform for customers to interact with the brand, access information and explore accessories and apparel, thereby offering them an enriching and premium experience.”

The premium outlets showcase an attractive display of Yamaha motorcycles followed by genuine accessories, apparels, and spare parts. The ‘Blue Square’ showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.

With newly launched outlets in Coimbatore and Erode, Yamaha currently operates 23 Blue Square outlets in Tamil Nadu. In addition to it, Yamaha has its ‘Blue Square’ showrooms in Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra and other North-Eastern States.
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Yamaha has opened Delhi’s first “Blue Square” outlet, located in Dwarka. It’s a 3S facility launched under the banner “Sawhney Automobiles” and spread across 1940 sq.ft.

The outlet will showcase Yamaha motorcycles, genuine accessories, apparels and spare parts. There's also a café that will serve as a platform for customers to connect with each other.

Mr. Eishin Chihana, Chairman, Yamaha Motor India inaugurates Delhi's first Blue Square (1).jpg

Mr. Eishin Chihana, Chairman, Yamaha Motor India poses with Aerox 155.jpg

Mr. Eishin Chihana, Chairman, Yamaha Motor India poses with MT-15.jpg

Press Release:
In-line with its commitment to strengthen the retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of its first “Blue Square” outlet in Dwarka, Delhi. Launched under the banner of ‘Sawhney Automobiles’, the 3S Facility offers end-to-end sales, service and spares support. The concept-driven showroom is spread across 1940 sq.ft. and embeds Yamaha's racing DNA of excitement, style & sportiness.

Majorly, focusing on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the company’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a visually appealing borderline surrounding the exterior of the outlet.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “As a part of ‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of the 1st Blue Square showroom in Delhi. The Northern region is an extremely important market for Yamaha. Through these premium outlets, we aim to offer captivating digital and personal experiences while keeping in mind the customer preferences. Our motive for every customer who steps into a Blue Square showroom, is to attain a sense of belonging to Yamaha's rich heritage in international motorsports. The Blue Square showroom enables our customers to interact with the brand, acquire product information, and check out the Yamaha accessories and apparels, providing them with a smooth buying and ownership experience.”

The premium outlet will showcase an attractive display of Yamaha motorcycles followed by genuine accessories, apparels, and spare parts. The ‘Blue Square’ showroom also features a café that serves as a platform for customers to connect with each other and gain information about the brand.

With the newly launched outlet in Delhi, Yamaha currently operates 62 Blue Square outlets PAN India. In addition to it. Yamaha has its ‘Blue Square’ showrooms in Tamil Nadu Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Kerala, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar and other North-Eastern States.
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Nairrk

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Mumbai gets its first Yamaha Blue Square showroom, more coming soon

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Mumbai has finally received its first Yamaha Blue Square showroom, after the Japanese manufacturer slightly relaxed its size requirement for its premium dealerships. While not quite in the heart of the city, Swastik Auto, the new Blue Square dealer, is located in Ulhasnagar, which does fall under the Mumbai Metropolitan Region.

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Yamaha to transform all dealerships into Blue Square format by 2025

20220716051009_Yamaha%20Blue%20Square%20Showroom%20_%20AIMS%20Yamaha,%20Mumbai_1_.jpg

A Blue Square dealership in Yamaha-speak is a more premium dealership through which certain flagship models will be exclusively sold, official Yamaha apparel and accessories, as well as their other two-wheeled offerings. Currently, the Aerox maxi-sport scooter and the MotoGP replica paint scheme option on the R15 V4 are the only two Blue Square exclusive models in India.

The Blue Square dealer model, while still in its nascent stages in our country, is something that will be the norm going forward for all Yamaha dealerships in the nation. Plans are afoot to ensure that in approximately three years’ time, all Yamaha dealerships across the nation are converted into Blue Square ones. The company plans to have just one format of dealerships in the future through which all products will be sold.
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