Yamaha Two-Wheelers: Facts & Figures

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Yamaha’s Blue Square dealerships to introduce Global products in India

India Yamaha Motor (IYM) has set up 100 Blue Square showrooms across India, the company said in a statement. The latest announcement comes with the company’s plans to establish its entire 3S network under the Yamaha Blue theme and strengthen its retail footprint in the Indian market. According to India Yamaha, the Blue Square showrooms will soon introduce Yamaha's global product range in India. Although the company has not mentioned which models will be introduced, we're banking on India Yamaha finally introducing the Yamaha Tenere 700 adventure bike in India. If the Yamaha T7 is launched in India, at an attractive price, it certainly has a lot going for it, light kerb weight, great off-road manners and accessibility.

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Yamaha has setup 200 Blue Square Showrooms in India, which were first introduced in 2019.

Yamaha Blue Square outlets are designed to facilitate a deep connection with Yamaha's Racing DNA and serve as a thriving hub for customers to engage with the exclusive Blue Streaks rider community.

The company also plans to introduce its global product range including the larger displacement bikes through these premium Blue Square outlets in future.



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Yamaha now has 300 Blue Square showrooms operational

Yamaha Motor India has expanded its premium Blue Square dealer network to 300 outlets across India. Yamaha has managed to set up 300 dealerships in less than two years from the time when it announced its plans to convert all its dealerships into Blue Square outlets.

Yamaha Blue Square showrooms
A Blue Square outlet, Yamaha claims, is a premium dealership that offers exclusive bike and scooter models alongside the company’s apparel and accessories. Currently, the Yamaha R3, MT-03 and the Aerox 155 scooter are the only models sold through a Blue Square outlet. These showrooms also feature official Yamaha merchandise and motorcycle maintenance products.

However, Yamaha envisions a future where all its products will be retailed exclusively through its Blue Square dealerships. Going further, the company has plans in motion to transform all of its dealerships across the nation into Blue Square outlets in approximately two years' time. When Yamaha launches its first EV and larger capacity, multi-cylinder models, they will all retail alongside the existing line-up of small-capacity two-wheelers in Blue Square dealerships.

Speaking on the occasion, Mr Eishin Chihana, chairman, Yamaha Motor India Group of Companies said, "It brings me immense joy to announce the successful completion of a significant milestone under 'The Call of the Blue' campaign. Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India.”

Autocar