India Yamaha Motor (IYM) Pvt. Ltd. is pleased to announce the opening of its second “Blue Square” under the banner of its dealership ‘Sri Motors’ in Ashok Nagar, Chennai, with the outlet of size 2450 sq. feet. Blue Square is a unique concept-driven showroom that institutes Yamaha’s racing DNA of excitement, sport & style.
The launch is part of the Call of the Blue campaign, which started in the year 2018, expanded in 2019 through its new products and through exciting experiences. Continuing progressively towards 2020, this is the first ‘Blue Square’ of the Year 2020 and second in Chennai to provide uniqueness and further rev up in Yamaha’s BLUE colour by transforming customer experiences in the company showrooms through vivid aesthetics, inspiring propriety created out of Yamaha two-wheeler line ups and engaging offerings. The first Blue Square was launched in Chennai in December 2019 and Yamaha plans to launch 100 “Blue Square” outlets on Pan India basis.
The “Blue Square” institutes Yamaha’s identity of racing DNA through visual and exhibitory outline of showroom design on the exterior porticos of the outlet, BLUE-themed interior ambience inside the outlets, exciting display of motorcycles and scooters based upon racing DNA and style of Yamaha, along with accessories, apparels and genuine spare parts to realize the brand’s excitement, sporty & stylish personality. A line up of accessories and apparels are also the prime focus of the company for the “Blue Square”.
Yamaha conducted the 2nd on-ground motorcycling event ‘The Call of the Blue’ of the year 2020 in Kolkata at Aquatica Water Theme Park, Near Rajarhat Township, Kolkata. 318 riders from Blue Streaks (a community of passionate Yamaha owners) joined on the occasion to witness electrifying hours of motorcycling excitement on March 15, 2020.
The riders had started from various Yamaha showrooms in Kolkata at the break of dawn and reached Aquatica Water Theme Park, Kolkata over the breakfast ride. The on-ground event was precisely maneuvered in order to have exclusive recourse for motorcycling enthusiasts. Gymkhana riding, engaging competitions along with Yamaha apparels and accessories offered on sale were arranged at the venue.
As the brand is keen to build the momentum of excitement in India similar to the racing excitement found globally, such day long activities with breakfast touring, on-ground motorcycling competitions are likely to take the shape of an unrestricted motorcycling euphoria through an action-packed day in other parts of the country as well in future.
Date: March 23 rd , 2020
Yamaha Motor India group of companies
In light of the novel COVID 19 pandemic and keeping in mind the safety, health and hygiene of our employees, customers, business partners and the community in general,India Yamaha Motor (IYM) Pvt. Ltd. has taken the preventive counter-measure of suspending its manufacturing operations at its Plants in Chennai (Tamil Nadu), Surajpur(Uttar Pradesh) and Faridabad (Haryana) till 31st March 2020.The operations at the Surajpur plant in Uttar Pradesh and Faridabad Plant in Haryana has been suspended from 23 rd March to 31 st March whereas the operations at the Chennai plant in Tamil Nadu will be suspended from 24 th March to 31 st March. The employees working at the Head Office and Area Offices have been provided with the option to Work from Home till March 31 st .Yamaha is fully committed to the health protocols in the wake of the COVID-19 threat and as a responsible Corporate, it has been taking all the precautionary measures such as increased frequency of sanitization at factory premises and work stations, restrictions in travel and creating awareness among the employees in the current scenario.We will completely abide by the government order during the said period and will wait for further notifications from the respective State Governments to resume plant operations at all the three locations.
India Yamaha Motor (IYM), as a responsible company has always believed in prioritizing its customers and protecting their rights. Under the current circumstances, we feel that few of our customers may struggle to get their vehicles serviced on time or avail warranty benefits which may expire during country’s lock down situation.
Hence, as a part of our Yamaha Lifetime Quality Care approach, we would like to extend the benefits which were committed by us to our customers for an additional 60 days (i.e. till June-2020) from date of expiry as gratitude towards long lasting relationship with customers.
The following services will be extended:
• Free service: Services expiring between 15-March-2020 to 15-April-2020, will be extended till June-2020
• Normal warranty: Normal warranty expiring between 15-March-2020 to 15-April-2020 will be extended till June-20
• Extended warranty: Expiring between 15-March-20 to 15-April-2020 will be extended till June-20
• Annual maintenance contracts: Expiring between 15-March-2020 to 15-April-2020 will be extended till June-20
We have also informed our dealerships to ensure that these benefits are passed on to our customers smoothly.
We wish all our customers a healthy stay at home!!
Yamaha employees join the fight against COVID 19 by donating a day's salary
~ A total of Rs. 61.5 lakh collected through the donation
~ Rs. 25 lakh each will be donated to the Chief Minister's Public Relief Fund (Government of
Tamil Nadu) and Chief Minister Distress Relief Fund (Government of Uttar Pradesh)
~ Rs. 11.5 lakh will be donated to the PM Cares Fund
India's leading two wheeler manufacturer, Yamaha Motor India Group (YMIG) announced today that its employees have donated a day’s salary from the April month on a voluntary basis in order to support the government in fighting the contingencies arising out of the COVID 19 pandemic in India. The permanent employees which includes both the white collar and blue collar employees as well as some trainees based at the three plant locations Kanchipuram (Tamil Nadu), Surajpur (Uttar Pradesh), & Faridabad (Haryana), Corporate Office in Chennai and Area Offices across India donated a total of Rs. 61.5 lakh for this noble cause.
As a responsible entity, Yamaha feels that in the current situation it is the moral responsibility of everyone to extend their support and make efforts to be a part of the government's preparation to work towards combating the global pandemic by bringing relief to millions of citizens through essentials, healthcare and charity. Out of the total donation of Rs. 61.5 lakh, Rs. 25 lakh each will be donated to the Chief Minister's Public Relief Fund (Government of Tamil Nadu) and Chief Minister Distress Relief Fund (Government of Uttar Pradesh) and the remaining Rs. 11.5 lakh to the PM Cares Fund.
Mr. Takahiro Henmi, Executive Vice President, Yamaha Motor India has commented on the donation and said, "This is a global crisis and Yamaha's task as a global company is enormous. During such time what COVID 19 has prompted, Yamaha feels that it is important for everyone to stand united against the pandemic and come forward to support the government in winning this battle. I appreciate and also feel proud as our employees decided to join the global community in full spirit by voluntarily donating a day's salary. It will certainly help the government to fast track relief measures for the people of India. We will also continue to provide assistance to the government in the best way we can."
In the current circumstances, the company has taken all the necessary measures to support the government by closing its operations in India since the announcement of lockdown in the last week of March. Yamaha is fully committed to the health protocols in the wake of the COVID-19 threat and is regularly creating awareness among its stakeholders to ensure that they remain safe and healthy and continue adhering to the government guidelines.
Yamaha Launches Online Sales In India Through New Website
India Yamaha Motor has launched a new website with online sales facility for Yamaha two-wheelers offered on sale in India. With the ongoing COVID-19 pandemic pushing customers to prefer to stay indoors and minimise a visit to the showroom, India Yamaha Motor has introduced online sales on its website with a virtual store to enhance the buying experience of the brand's customers. The new website will have all the latest features like 360 degree view of the products along with specifications comparison between Yamaha Products bundled under the Buyers Guide option on the website.
Yamaha Launches Bluetooth Connectivity For Motorcycles
Yamaha has introduced Bluetooth enabled technology for motorcycles with the introduction of the Yamaha Connect X Application. The Bluetooth Connectivity features will be initially available with Yamaha FZS-FI Dark Knight BS6 variant and can be installed as an add-on accessory in the entire series of Yamaha FZ-FI and Yamaha FZS-FI 150 cc motorcycles. Customers can buy the device as an extra accessory at authorised Yamaha dealerships and connect to the Yamaha Motorcycle Connect X. The Yamaha FZS-FI Dark Knight with Bluetooth connectivity is priced at ₹ 1,07,700 (Ex-showroom, Delhi). The features will be extended to other Yamaha two-wheelers as well.