Yamaha To Follow Tata Nano Footsteps


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Yamaha indeed seems quite serious about developing a motorcycle that will be priced under $500, which when translated into Indian rupees comes to about INR 28,000, making Yamaha’s low cost motorcycle the cheapest in the world. What better a place to develop such a motorcycle than India, the land of frugal engineering, seems to be Yamaha’s line of thinking and consequently, this motorcycle will be developed by Yamaha India. The low cost motorcycle will first go on sale in the country followed by other export markets such as Africa and Latin America, where the demand for a low cost means of two wheeled transport remains equally high. Coming to how feasible this plan is, it is something that Yamaha will have to prove to the world, considering the fact that their India CEO, Hiroyuki Suzuki, has made quite a bold statement,

Our product benchmark right now (on cost) is the YBR 110 and Crux, but we would like to develop a bike in the low-cost segment for markets like Africa. The target is to make a bike that will cost $500 (about Rs. 27,500). I think such a bike will have a lot of demand in Africa as well as in India.
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Yamaha India to build the Nano of motorcycles, with a sub $500 low cost entry level commuter bike | IndianCarsBikes.in
 
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Re: YAMAHA to follow NANO's footsteps.

Instead can't they fix a 200-250cc powerplant on a R15 for we people??
Exactly they tried their hand's at the commuter segment with not much luck, performance machine's got them back at the game cant they follow it up with some more performance oriented machines?
 
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After exporting the first batch of the India-made R15 motorcycles last month for sale in Japan, India Yamaha Motor is now exploring the options of exporting the portfolio of SZ, FZ series and R15 bikes to South and Central America. The company, which is also expecting fresh orders from Japan, currently exports the made-in-India bikes to 15 countries including the SZ and FZ series to Philippines and South Africa.

India Yamaha Motor aims to achieve over 95 percent localisation once the upcoming Chennai plant becomes fully operational by 2014. To attain this, the company is looking for local component suppliers and in January this year set up a Procurement Centre at Surajpur in Uttar Pradesh. Besides new vendor research, this centre is working towards securing a 100 percent localisation rate for the company’s Indian operations. Yamaha now also exports the components to Indonesia from Surajpur.

The company’s ambitious plans include setting up a total annual production capacity of 2.8 million units by 2018 and an export target of 20 percent of the annual production by the same year. Meanwhile, Yamaha has also opened the bookings of its first scooter – the Ray – which will roll out in September.

On May 14 this year, India Yamaha Motor had signed an MoU with the Tamil Nadu government for setting up a new two-wheeler factory on the outskirts of Chennai. While construction is scheduled to begin in September 2012, completion and start of operations are planned for January 2014. The planned investment in the new project is around Rs 1,500 crore over the next five years.

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Yamaha aims to sell 10 lakh units by 2014, touch 28 lakh by 2018

India Yamaha Motor (IYM) aims to sell 10 lakh units by 2014 and subsequently touch 28 lakh by 2018, a top company official said today.

The company's proposed Chennai manufacturing plant will be operational by 2014 and total production capacity will touch 28 lakh by 2018, IYM Chief Executive and Managing Director Hiroyuki SuzukiBSE 3.71 % told reporters here.

He along with other senior officials of IYM was in the city to launch the bike maker's new scooter 'Ray' in Indian market.

"We made an announcement to build a new factory in Chennai. We are planning to start this new factory from 2014 January. With this production capacity expansion, we are targeting to achieve 1 million (10 lakh) units sales in 2014.

"We will expand our total production capacity further in the long-term. We are planning to expand our sales to two million units in 2016 and 2. 8 million (28 lakh) units in 2018," he said.

Bollywood female actor Deepika Padukune formally launched the bike.

With 'Ray', the company formally announced its entry into the rapidly growing Indian scooter segment. It is the first Yamaha model to enter India's scooter Segment and is strategically positioned to expand Yamaha's share in the Indian market, he said.

Suzuki said the company at present sells around 4 lakh units and by next year the figure will go up to 6.5 lakh units.

With the addition of the scooter 'Ray' in its portfolio, India Yamaha motor is looking at a market share of 20 per cent in the scooter segment by 2016, he added.

Replying to a query he said, IYM has started exporting bikes to some Latin American countries and may increase export volumes in coming years.

Last year exports were 1.9 lakh units mainly to South America and ASEAN countries and Africa.

"Currently, exports constitute 20 per cent of our total sales and we will increase it to 30 per cent in future," Suzuki said.

The new 'Ray' priced at Rs 46,000 (ex-showroom, Delhi) has been designed and engineered to answer the needs of this growing class of young female customers, who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal, the company said.

Yamaha aims to sell 10 lakh units by 2014, touch 28 lakh by 2018 - The Economic Times
 
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Yamaha to export made-in-India low cost bikes to China

India Yamaha Motor, after having inaugurated a R&D facility in India, is now eying the low cost two wheeler market in China.
Globally Yamaha is known for its brawny and brutally powerful bikes while in some of the Asian markets, the Japanese two-wheeler kingpin also sells low cost commuters which have engines as small as 100cc.
The company is gearing up to increase its presence in the lower end of the spectrum and this strategy would materialize with the help of the new Indian R&D centre which formally started operations yesterday.
Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) is given the lead role in designing and developing low cost motorcycles which will be manufactured in India. These two-wheelers would be the lowest priced products in Yamaha’s global portfolio and would be exported to countries like China where the low cost motorcycles have a good acceptance.
Mr. Yuh Motoyama, GM (engineering section — motorcycle business operations) of Yamaha said: “We are in the process of developing low-cost products from India and these would be sold across major markets, including China.” The pricing of the upcoming products are expected to be less than Yamaha’s current affordable bike, the Crux, which retails at around Rs. 33,000.


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