Volvo Revamps Strategies To Fight Back Germans (Merc, Audi, BMW)


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Re: Volvo Revamps Strategies To Answer Back Germans (Merc, Audi, BMW)

Volvo has inaugurated their first dealership in Ahmedabad at S.G Highway. It’s owned by Mr.Dhaval Thakkar who also owns high-end auto accessories mall and T.K racing club.
Tomas Ernberg, Managing Director, Volvo Auto India - This is our first dealership in Ahmedabad. In line with its growth, Volvo Cars will continue with its expansion plan in India by adding to its existing network of dealerships across the country. We will touch a count of 12 dealerships with three showrooms opening in this quarter. With continuously increasing demand, Volvo Cars aims to bring its quality services closer to the customer. We aim to serve our customers better through greater accessibility.”
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Volvo cars to be assembled in India

To meet the expected spurt in demand, Volvo has confirmed that it will assemble cars at an upcoming facility in Karnataka.

Volvo India targets ten-fold sales increase by 2018.
  • 2014 will see the introduction of the XC60 and S60 with engines from Volvo’s new Drive-E family of 2.0-litre petrol and diesel motors.
  • Followed by the introduction of the all-new XC90 that will be revealed at the Paris motor show this October
  • The ageing S80 sedan will also be replaced in late 2015 by the new S90
  • The new XC60 and S60 will complete the revitalisation of the Volvo range
Volvo India targets ten-fold sales increase by 2018 | Car News | Premium luxury SUVs | Autocar India
 
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Volvo car faculty located at Narsapura - Bangalore is expected to give Volvo the advantage of the Ennore port, situated off Chennai. Narsapura is about 325 kilometers away from the Ennore port, from where Volvo currently imports its luxury cars through the completely built unit (CBU) route.

CKD assembly will allow Volvo to save on the steep import duties levied on CBU automobile imports by the Indian government. The lower import duties will lead to more affordable Volvo luxury cars, and in turn higher sales numbers.

Volvo finished last year with sales of 936 cars in India and the car maker has ambitious plans to grow this number more than ten fold, to 10,000 units a year by 2018. The ten fold increase in sales will require more than just CKD assembly. Volvo will also have to expand its dealership and after sales reach to a level comparable to that of the Teuton trio.
Volvo cars gung-ho on India with CKD assembly in the works | Cartoq - Honest Car Advice
 

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Volvo is further strengthening its foothold in India by opening new dealerships in the following locations:

> West Delhi: Viking Motors

> Surat: Autobots

> Chandigarh: Krishna Auto Sales

> Kolkata: OSL Scandinavian

Tomas Ernberg, Managing Director, Volvo Auto India said, “Taking our philosophy of ‘Designed Around You’ a step further, we are happy to bring the all new Volvo Retail Experience at 4 new locations. With the new dealers, VAI is confident of expanding its market share and creating more patrons for its brand. We will continue to grow as we start sales with 15 functional dealerships across key cities, generating a strong brand eminence”.

The West Delhi and Surat dealership is owned by our existing dealers Mr. Jaipal in Gurgaon by the name Swede Auto and by Mr. Dhaval Thakkar in Ahmedabad by the name Autobots itself respectively.

The Chandigarh Dealership is owned by Mr. Sumit Passi from Krishna Group. They are in the automobile business since 1967 and have dealerships of Tata Motors Commercial Vehicles, JCB Earth Moving Equipment, Honda 2-wheelers, Skoda Auto Passenger Cars, BMW Passenger Cars and other premium passenger cars.

OSL Scandinavian is a part of Orissa Stevedores Limited (OSL), the flagship company of OSL group started during 1978, under the leadership of Mr. Mahimananda Mishra which is at present a leading Shipping company in India & handles over 35 Million Tons of cargo per Annum in East Coast of India to the entire satisfaction of different Govt. & Private Sectors in India. It is one of the biggest Automobile dealership business houses in East. They have a huge existing database of segment customers and knowledge of premium customers in East with a coverage of upcountry markets like Orissa, Bihar, Jharkhand and Northeast.
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Volvo Considering Local Production In India, Decision By Year End

The Indian luxury vehicle market is growing leaps and bounds every year and we’ve said this a lot of times. While the German trio, i.e. Mercedes, Audi and BMW are fighting it out aggressively, Jaguar too is trying to march ahead. Volvo is another company that resides in this segment but the Swedish company has had a not-so-satisfactory innings in India. Volvo has sold only CBU vehicles in India and despite them being very capable, the company hasn’t really managed to make a mark in any segment. The automaker is now looking to begin local production at various locations across the world and India too features in this list.

Volvo is studying the feasibility of commencing production in India. The company spoke to various other manufacturers like Mahindra, General Motors and Hindustan Motors about using their existing production facilities to assemble Volvo vehicles here. While Mahindra and General Motors refused to comment, Hindustan Motors ruled out any such possibility. The decision whether local production will actually be implemented or not will be taken by the end of this year itself. Local production also means that customers could get cost benefits which is quite a good thing.

Currently, Volvo sells the V40 Cross Country, S60 and S80 sedans and XC60 and XC90 SUVs in India, all of which are brought down via the fully imported route. The company revealed the all-new XC90 recently and it is a big step ahead of the present generation model and a proper rival to other competing brands. The new XC90 will turn around Volvo’s fortunes while the automaker also gears up for the launch of the new S60 T6 sedan. Volvo sold 1200 units in India last year and is aiming to sell 2000 units this year. By 2020, the company wants to sell 10,000 units and acquire at least 10% market share in the sub-continent.

Volvo Considering Local Production In India, Decision By 2016 | MotorBeam – Indian Car Bike News & Reviews
 
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New Volvo XC90 SUV India bookings open

Volvo India has begun taking bookings for the second-gen XC90 SUV. The booking amount is Rs 5 lakh which is non-refundable. Volvo dealers are expecting deliveries to begin by August this year. The carmaker will showcase the new SUV in India for the first time next week and will also conduct a special customer preview. The new Volvo XC90 will be displayed in Volvo showrooms across India by July 2015.

The all-new XC90 SUV will be sold in two trims in the Indian market, the feature-loaded Momentum and the higher-end Inscription. The top-spec Inscription variant will hit showrooms first.

The Momentum trim will offer features such as keyless entry and go, panoramic sunroof, electrically operated tail-gate, electrically adjustable driver seat with memory function, power-folding third row backrests, rain sensing wipers, LED headlamps, Park Assist, Hill Descent Control and a 12.3-inch screen in place of the earlier instrument cluster.

The top-spec Inscription trim will get added features such as a 19-speaker Bowers & Wilkins music system, air suspension, heads-up display, heated and ventilated front seats and a Nappa leather interior with wood trim.

The new XC90 will only be available with a 225bhp, 2.0-litre twin-turbo four-cylinder diesel for both the Momentum and Inscription trims. A petrol engine likely to make its way under the hood by early 2016, and the T8 plug-in hybrid powertrain is expected to follow soon.

Apart from the new XC90, Volvo is also readying India launches of the V40 hatchback and a petrol-powered S60 T6 variant.

New Volvo XC90 SUV India bookings open | Car News | Premium luxury SUVs | Autocar India
 

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Volvo India's Biggest Showroom Now Open in Vijayawada

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Located opposite Chaitanya College, the showroom is spread over an area of over 26,000 Sq Ft, across 3 floors of true Scandinavian ambience catering to all the needs of customers from sales to after-sales. With a ‘Cool on the outside’ and ‘Warm on the inside’ feel, it is a very modern and contemporary showroom having an inviting interior design. The dealership under the name of SRK Cars, is owned by Mr. Manoj Krishna, who also co-owns Volvo Cars dealership at Vishakhapatnam. The facility was inaugurated today in the presence of Mr Jari Kohonen, Volvo Cars Group VP, Asia- Pacific and Mr Tom von Bonsdorff, Managing Director, Volvo Auto India .

Inaugurating the showroom, Mr. Jari Kohonen, Volvo cars Group VP, Asia- Pacific said “India is an important growth market for Volvo Cars globally. With an expanding dealer network and an exciting range of car launches planned ahead in the year, we have a very promising year to look forward to ”

Announcing the opening of the flagship facility in the city, Tom von Bonsdorff, Managing Director, Volvo Auto India said, “Thanks to the great performance of SRK Cars, Volvo Cars’ share of the luxury car market in Andhra Pradesh is among the highest in India. Opening a new dealership at Vijayawada is an obvious step towards amplifying our position further in the state. The city, also known as the ‘Business Capital of Andhra Pradesh’ is one of the major trading and business centers of Andhra Pradesh. With the launch of Vijayawada dealership, Volvo Cars is happy to be strongly present at two major cities in the state, with the other being Visakhapatnam.”

“India is a big growth market and we are continuously expanding our dealer networks with additional cities coming up later this year. This visibility not only enhances customer’s confidence but also helps us fully capitalize the opportunities available here for our brand. Volvo cars will continue to strengthen its national footprint across the country and create more value for its customers by providing unparalleled Swedish luxury, modern Scandinavian design, class-leading safety and services to our customers”, he further added.

Mr. Manoj Krishna, Dealer Principal, said,"We are glad to take forward our long standing relationship with Volvo Cars. With a world class facility, equipped with state of the art technology, the new showroom truly speaks of Volvo’s Retail Experience concept. The dealership will have all the cars lines available for the prospective consumers”

Volvo Cars Price (Ex-showroom, Vijayawada):

  • XC90 starting from INR 70.96
  • XC60 starting from INR 44.8
  • S60 starting from INR 30.88
  • S60 Cross Country INR 38.9
  • V40 starting from INR 25.5
  • V40 Cross country starting from INR 27.3
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Volvo Auto India to built cars in India

Volvo Auto India has formed a Strategic Alliance with the Swedish Group- Volvo Group India for its 'Make In India; strategy.

The plan is to achieve this through a strategic alliance with Volvo Group India - a separate company to the car business - that has already been making buses and trucks in the country.

The plant at Hoskote outside Bangalore will initially roll out the SUV for starters.

Volvo Auto India Plans,
- XC90 SUV roll out in this calendar year -2017
- local assembly of all SPA (Scalable Product Architecture) platform ( XC90/S90)
- Future plans V90 CROSS Country
- XC 60 Compact SUV


Volvo Cars and the Volvo Group India that makes trucks and buses and construction Equipment- have nothing do with each other.

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Volvo Cars to launch plug-in hybrid in second half of 2019

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Swedish luxury car maker Volvo Cars India would introduce 'Make in India' battery operated plug-in hybridduring the second half of this year, a top official has said.

The company besides introducing the hybrid would also look at tapping rural markets in the country under its plan to expand footprint, Volvo India, Managing Director, Charles Frump said.

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Volvo has introduced Financial Services in collaboration with HDFC Bank. Some of its features include:
  • Bullet Finance
  • Balloon Finance
  • Step-up Finance
  • Zero Foreclosure Fee
  • Finance on Insurance
  • Loan Tenure Upto 7-Years
  • Finance Upto 100% Of Ex-Showroom Price
  • Coverage For Extended Warranty, Service Package & Accessories
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