Volkswagen Considering To Bring CNG Variants


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Volkswagen India is seriously planning to introduce a CNG variant in one of their cars. Volkswagen has been present in the Indian market for a few years now and their cars especially the Polo and the Vento have been fairly successful. The Passat and the Jetta too have sold well in the metros but the car to look out for will be the Up hatch which will be launched in 2013.

VW now is looking for options to increase sales and it averages around 7000 cars per month. One option the manufacturer is looking at is the introduction of CNG models. “We need to find answers as our sales are not up to industry benchmarks such as Maruti Suzuki and Hyundai. We have to sit back and see how we are doing qualitative things like customer interaction and after-sales,” said Neeraj Garg, Director- Passenger cars, Volkswagen group. VW at the moment is using the ongoing IPL as a platform to advertise their cars and has introduced special edition versions of the Polo and the Vento.

Currently the Mitsubishi Cedia comes with a CNG kit, the Chevrolet Spark has a LPG variant, the Hyundai Accent and Santro both come with a CNG and a LPG kit, the Maruti Suzuki Eeco too also uses a CNG kit and the Maruti Suzuki Wagon R has a LPG variant.


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Source:Topspeed
 
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If VW comes with cng option it will not be far that Honda, ford all will co e in the game . In a way it is a need of the hour wagon r cng gives a mileage of 20-23 in city .
 
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If the VW does not work on improving the buying and the after sales ( service and spares ) experiences, they may not be able to get much sales gains by launching the CNG variants, which they seem to be expecting while benchmarking with Maruti and Hyundai.
 
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well, I would say they should stick with Petrol and Diesel only. There is a thing called brand value and VW has it pretty high in India, they will ruin it and just for 150-200 units.
India doesn't have much demand for CNG due to less pumps available in the country today but after its developed in a year or two then they can give it a thought.
 
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What is relation in between brand value of Volkswagen to CNG .
As of today CNG is proven cheap as compared to LPG and availability network of CNG is growing fast.
 
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well if you start using CNG, its going to attract more buyers atleast by 10-15%. If Companies like VW is going to get further cheaper the value of the overall brand will go down.
 
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