Volkswagen Also Planning for a "Low-Cost" Car


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Volkswagen is planning a low-cost car brand for emerging markets, Ulrich Hackenberg, VW's head of research and development, told a German magazine.

"In India we build the Vento and a local version of the Polo that only costs around 7,000 euros ($9,300). In China we're planning a more affordably priced car in the size of a Seat Toledo," Hackenberg said. "There is a market segment between 5,000 and 7,000 euros, which is a real challenge," he told Auto Motor und Sport in an interview published on Wednesday.

The trick is finding the right amount of content to take out of the car to make it affordable, he said. "Here you really have to closely look at what can be done away with, but those cars would not be sold under the name Volkswagen, more as their own brand." Hackenberg said no decision had been made whether such a car, most likely a roomy sedan that could also be built in a van body style, would be manufactured with a Chinese partner.

Read more: http://www.autonews.com/article/20120321/ANE/120329977#ixzz1vX1ZUZXc
 

350Z

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Premium carmakers are following a new trend of introducing sub-brand to launch low-cost models. Just sometime back Nissan has announced the revival of Datsun. It should be interesting to watch what Volkswagen will come up with.

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350Z
 
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Can't our indian manufacturer like Mahindra replicate the same formula and create a new brand in the U.S to sell Mahindra and Ssyangyong vehicles under one brand name, this should reduce there marketing expenses as both the brands are unknown.
 
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