Toyota Etios Liva GD Review Synopsis: Toyota Etios Liva GD price tag is between Rs.5.17 – 6.36 Lakh. It officially launched in India on 10 March 2013.
There’s hardly any volume playing automaker in India which can afford to stay away from the hot and happening hatchback segment. Toyota is no different. Prior to introduction of Etios models, the brand carried a high-end image in India but the company’s head honchos were clearly informed that it wouldn’t suffice in long term if they are willing to grab hold of a reasonable chunk of the sales pie chart. On 5th January 2010, Toyota officially made the world-premiere of Etios concept cars in hatchback and sedan avatars at the Auto Expo, Delhi. Being available for first time ever, Toyota fondly put a claim on Etios twins as “India’s first” which in itself was one of their important USPs apart from being the most affordable Toyota in country. By the year end, public witnessed the launch of Etios sedan followed by hatchback later in June 2011 at a lucrative price tag of Rs.3.99 Lakhs.
Not many of us might be aware but the name “Etios” is derived from the Greek word called “Ethos” that translates into spirit, character and ideas. There’s no denying that Toyota achieved what it aimed with the introduction of Etios twins. Both the cars proved to be a runaway success in India to such an extent that Toyota received twice the response they had anticipated. In fact, for the same reason, Liva’s launch was deferred from April to June 2011 because bookings were already overflowing at the dealerships. It’s been two years down the lane for Etios Liva now and the initial hoopla has settled down. The Indian car market has continued to evolve by a considerable margin with new entrants competing neck-to-neck, how could Toyota dare to miss a chance to make its presence felt? Japanese giant recently offered Liva a mild makeover, including some corrective measures that were reported by owners of the former lot. Furthermore, it has also signed the well-known cricketer Virat Kohli to endorse their brand.
Though is that’s all the Liva requires to do the trick?