Toyota Enters Japan Minicar Market with Pixis Space 660cc


Thread Starter #1
Joined
Aug 2, 2011
Messages
2,757
Likes
437
Location
Pune
Toyota Motor Corp on Monday launched its first car in Japan's growing 660cc minivehicle segment in a move that is set to intensify competition in the shrinking domestic market.

Toyota was the only Japanese carmaker without 660cc minivehicles, leaving them to subsidiary Daihatsu Motor Co, which along with Suzuki Motor Corp controls about two-thirds of that market.

But minicars' growing popularity, driven by improving features and lower taxes, prompted Toyota's decision last year to enter the segment with vehicles supplied by Daihatsu.

Minivehicles, with engine displacements of up to 660cc, are unique to Japan and made up about 35 percent of total vehicle sales last year. They are especially popular in rural areas as a second or third family car.

Toyota's new Pixis Space, a rebadged version of Daihatsu's boxy Move Conte, starts at 1.12 million yen ($14,700) with mileage of 25.5 km/litre, it said in a statement.

Toyota plans to initially launch three minivehicle models starting this fall, targeting annual sales of 60,000 once all three are out. It did not provide a separate sales target for the Pixis Space.

Toyota's entry into the minivehicle market is aimed mainly at helping its independent sales companies, which refer about 30,000 customers annually to Daihatsu's minivehicles.

Toyota itself plans no TV commercials or advertisements for the minivehicles, a spokesman said. Of the 283 sales companies that sell Toyota cars, 211 have said they wanted to carry Toyota-badged minivehicles through 290 dealerships, he said. Toyota has about 4,800 dealerships in Japan.

Rivals Honda Motor Co and Nissan Motor Co also plan to beef up their lineup of minivehicles, which Honda CEO Takanobu Ito has said could grow to half of Japan's market in the near future.

Toyota enters Japan minicar market with Pixis Space - Economic Times
 

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,649
Likes
6,579
Location
New Delhi
Pixis space is more or less a rebadged Daihatsu Move Conte. Its design is much similar to that of Suzuki MR Wagon. Have a look at the pictures.

41635799354953606.jpg

1289292694931181246.jpg

Drive Safe,
350Z
 
Joined
Aug 19, 2011
Messages
204
Likes
11
Location
Delhi / Noida
I hope toyota brings it to india soon so that the lonely box car wagon r could have company (err competition). More cabin space per occupied road space.
 
Top Bottom