Tata Motors: The Story Of Epic Journey

[TAUREAN CZAR]

The problem currently TATA faces is economies of scale. Sharing of technology and cost will speed up the development of new products and make it a economical to development in these days of cut throat competition.
TATA, instead of Chinese, should look at companies in Europe as they have better R&D, maybe like FIAT, Peugeot,Citroen using ALFA ARC platform make vehicles for Africa or latin America markets and get platforms and technology as they are already in 50-50 JV in India.

 

[vikyjoshi]

Tata motors super Dec 2020 sales
Tata dispatched 23563 cars in Dec 2020 and inprocesses gaining market share by 3.1%. The Market share for Dec 2020 stands at 8.5% Tata holding on to 3rd position in car sales well beyond Mahindra who at 16K odd figures has moved beyond Kia at 11k units.
Tata sales bifurcation :
Nexon: 6834 units
Harrier 2223
Cars (Altroz, Tiago, Tigor) 14506

All in all fantastic month for Tata.

 

[Nairrk]

Tata iRA Connected Tech To Be Introduced In Other Models Soon

Tata Motors today revealed the turbo petrol variant of the Altroz premium hatchback and it's the most powerful premium hatchback, the company has introduced till date. It's also the first hatchback from the company to come with the connected car technology which Tata Motors has christened 'iRA'. The connected car platform is now part of the Altroz line-

up and will soon be introduced in other cars too.

The iRA connected car technology was first introduced in the Nexon EV in 2019 and after that it made its way on the Nexon powered by the petrol and diesel engines. Now with the introduction of the technology in the Altroz, the company is gearing up to make it a part of the Harrier SUV too. Answering a question on whether the connected car tech will be seen on the Harrier, Vivek Srivatsa, Head, Marketing, Passenger Cars, Tata Motors said, "The roll out of iRa tech has been a gradual one. We had it on the Nexon, now we have it in the Altroz and yes, we'll soon have it in other cars in our line-up."

In fact, we won't be surprised if the upcoming Tata Safari will come with this connected tech either. The iRA connected car technology has been developed in India, for India and comes with 27 features including, remote lock/unlock, geo-fencing, live vehicle diagnosis among others.

It's unlikely that we'll get to see this technology in the Tiago and Tigor yet, because that will certainly hike the prices of the variants. We wait to see though, the company's strategy for the connected car tech for its other models.

Source

 

[Suhelmak]

A moment of pride for us Indians and Tata Motors
The Tata Nexon EV was a part of the 72nd Republic Day Celebration Parade, it was included on the Ministry of Information and Broadcasting Tablo along with the fillowing slogans, Go Green Go Electric! and Vocal For Local! Here are some pics of the same:

Image source from the following youtube link: -

It is worth appreciation that such efforts from a home grown Automotive Manufacturer is seen gaining recognition, Nexon E V is also currently the best selling EV in India.

 

[Nairrk]

Tata Launches Founders Edition of Tiago, Altroz, Nexon, Harrier

Tata Motors has now launched a special, limited-edition iteration of its entire range. Called Founders Edition, this special edition has been introduced to celebrate JRD Tata who strengthened the foundation of Tata Group in the country. The company has introduced a special Founders Edition of each Tata car in the country, starting from the Tiago to the Tata Harrier. These special editions are only available for Tata Group employees.

Read

 

[vikyjoshi]

Some story about Tata models and their life times:

Source:
Model Lifetimes in Tata Motors

 

[TAUREAN CZAR]

Skoda has entered the hot >4m MID SIZE SUV segment with the KUSHAQ on localised MBQ A0 IN platform with only contestants being CRETA and SELTOS and unwilling contestants like DUSTER and NISSAN KICKS. Wonder when will TATA enter this segment with SIERRA.

Am eager to watch TATA hit this space. Even Mahindra is missing this space.

 

[navnit013]

If you look at HBX, its literally the same size as Nexon. And is likely to be priced somewhere around Nexon, with lower variants well below though. Also pricing of the Nexon now is at 15 lakhs on road for the top variant. Next gen Nexon, could very well be bigger than what it is now. Competing directly in the segment of the Creta.

PS: just a guestimation.

 

[TAUREAN CZAR]

HBX is much lighter and smaller. Nexon is 3995mm length and HBX will be around 3.8m. it will also sport a non turbo engine and power to weight will be similar to Magnite or Ignis.

CRETA competing car will be the SIERRA on the ALFA platform.

 

[navnit013]

The size of the Sierra concept itself was more or less of the Nexon. I doubt, if ever they'll launch the Sierra, it will be in volumes market. The brand desirability is too great for TATA to waste it on a product that would generate less margins.

PS: Again, guesstimation

 

[TAUREAN CZAR]

The difference is that it will be 4.2-4.3 m length. So definitely it will be larger and compete in the CRETA-SELTOS catagory. Nexon competes in Sub-4 meter segment with Vitara Breeza, Venue, et al.

 

[Akash1886]

Tata Motors inaugurates 10 new showrooms across Delhi NCR in a day
~ Biggest expansion drive done in a day ~

Mr. Rajan Amba – Vice President, Sales, Marketing & Customer Care, PVBU, Tata Motors and his team at the inauguration of one of the newly opened state-of-the-art full-range passenger vehicle showrooms in Delhi NCR.

Tata Motors’ New Forever Range at the newly opened showrooms across Delhi NCR.

​

Delhi, April 6, 2021:

Tata Motors today launched ten new state-of-the-art full-range passenger vehicle showrooms in Delhi NCR, which includes seven in Delhi, two in Gurgaon and one in Faridabad. With these additions, a total of 29 outlets will now cater to a larger customer group in the region, giving them access to the stunning and wide range of Tata Motors’ New Forever passenger cars and UVs and services. Expanding its class leading automotive experience, the inauguration of these facilities is in line with Tata Motors’ retail acceleration strategy.

Inaugurating these dealerships, Mr. Rajan Amba – Vice President, Sales, Marketing & Customer Care, PVBU, Tata Motors said, “This expansion drive comes on the back of a robust sales performance as we registered highest ever annual sales in 8 years, while posting a growth of 69% in FY21, over FY20. In line with our retail expansion plans, we are elated to inaugurate ten new outlets in Delhi NCR in a single day. Our ‘New Forever’ range of products continue to witness strong acceptance in the market and the addition of new network operations across the country will provide a holistic customer experience – both online & offline, as we cater to their evolving needs.”

Equipped with the latest technology, advance mechanization and automation, these new showrooms will provide unparalleled customer experience with workshops for faster service turnaround and retail Tata Motors’ New Forever PV line-up. Tata Motors aims to increase its reach aggressively and through these dealerships it will continue to offer best value and experience to customers.

Regards
Akash

 

[Akash1886]

Regards
Akash

 

[Akash1886]

Tata Motors launches a new ad for Ramadan; strives to spread joy during the unprecedented times
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Mumbai, 15 April, 2021: Tata Motors, one of the world’s leading automotive manufacturers, announced the launch of its new marketing campaign on the occasion of the start of the holy month of Ramadan. Titled #CelebratingGoodness with Tata Motors, the commercial endeavours to instil optimism and provide solace, especially during these challenging and tough times, during the COVID-19 pandemic. The ad encourages spreading cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan.
The ad depicts a group of employees working selflessly to ensure that their employer doesn’t miss breaking his fast or better known as ‘iftar’ due to his car breakdown. Overwhelmed by their gesture, the employer heartily invites his employees to his residence for them to break the Ramadan fast together, while they celebrate over dinner table. The ad highlights the spirit of compassion, benevolence and equality within everyone, across all nationalities and race. The film has been conceptualised and developed by creative agency Ogilvy, India.

Speaking on the launch of the ad, Mr. Rudrarup Maitra, Vice President, International Business, Commercial Vehicle Business Unit, Tata Motors said "Ramadan is an important period for Tata Motors customers worldwide, and every year during this auspicious period, Tata Motors shares a beautiful message on the human spirit that binds us all together and connects us through our aspirations. This year, Tata Motors celebrates this everlasting human spirit of helping and inspiring each other through this beautiful film and shows that the spirit of Ramadan is experienced best when it is celebrated together. Wishing everyone a blessed Ramadan!”

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Regards
Akash

 

[Akash1886]

Regards
Akash