A correction, CIAZ firstly entered Nexa in April 2017 and it was the Govt's FAME policy under which the subsidy for CIAZ & Ertiga were removed. GST came in July 01-2017.
That's an incorrect logic. Whether it is a JV or an outright purchase of another brand, the operations, policies and management of both brands are different. Example, If I compare VW Tiguan Vs Skoda Kodiaq (both of them being the contenders for the 2017 COTY here) then Kodiaq has done far better in comparison to Tiguan. Now the dismal performance of Tiguan can't be attributed to Skoda. It is for the VW management to take look into it and make necessary amendments. If Tata's Hexa is selling less than 2K units a months then should TML blame Jaguar for that? And most importantly, not to forget, even today, it's the TML facility in Rajangaon which is shared by FCA for manufacturing the Compass.
Mahindra had the Ssangyong brand in their kitty and we all know how far it went and what was the outcome. Now, M&M is bringing the Ssangyong based SUVs back under it's name just to see how well the market in India would re-accept them.
I seriously doubt this because FIAT hasn't been able to make their own cars fly of the shelves. Their Abarth branded cars did not create much interest either. They went into huge inventory of unsold cars and the production of Abarth was closed as well for reasonable time. I don't think re-branding the Jeep Compass as FIAT would make it a success no matter even if the platform has underpinning of FIAT. Do you think if Tiguan is re-branded as a Skoda SUV, it would still be able to out-pace the Kodiaq in comparison?
Firstly, TML is still much better than the Skoda & VW ASC Network and many of the dealers of Skoda are facing financial crisis. Secondly, even if these 3 have had issues in ASC then still, their ASC network spread is much bigger than FCA/Jeep in India so people can pick and choose a better ASC. As for the complaints, it is 1st product only from Jeep in India which has been able to sell and it is too soon to judge this brand as successful. People probably shifted from regular brands to Jeep thinking they may provide better after sales but so far the experiences as shared haven't been very assuring either. Regarding the part failures, this can happen in any brand and any car whether 10 Lac rupee car or 1Cr Car. What matters is how forthcoming and willing is the brand to support the client and rectify them.
If that is so then what for was the Mopar brand considered by Jeep India when they launched the Jeep Compass in India? Secondly, Jeep has got separate showrooms in many parts of India to sell their products. Landmark Jeep being the chain catering to Delhi-NCR.
Ford is a far more stable brand in India than Chevy. For Ford, I can believe that they'll further improve and enhance in our market but it is very early for us to assume anything in respect to Jeep in India considering that Jeep's all previous offering except the Compass have had dry days.
--Akash
Firstly I dont think you have understood the discussion at al, in fact you are agreeing with my point -
Someone above said Compass is selling only because of Jeep branding and that FIAT branding would have ruined the product
I said it didnt matter if it had FIAT or Jeep branding, it would still get the same response.
Given VW and Skoda and badge engineered but with different features, engine tunes , minor transmission changes, some engine differences with different ASC and dealers, its a totally different story
As for Ciaz, we are talking about the sales dip... which happened after removing SHVS benefits as well as introduction of 2017 City and Verna
Ssangyong failed because Mahindra gave it foster child treatment to push XUV500, poor marketing strategies and ASCs didnt know how to handle Rexton properly because its so different from other Mahindras
Whereas some Mahindra vehicles already have Jeep Willys underpinings
Also Mahindra ASC is far more supportive than Tata from my own experience as well as others in the forums
They actually do the extra bit to iron out issues, XUV500 is proof of that
Abarth is a niche, premium/halo product with poor marketing, high pricing and albeit outdated features and underpinnings, only an enthusiast will understand its true value
Somewhat like Polo GTi , Octavia RS, S Cross 1.6 etc
As for ASC, I wouldnt say Tata is very good, its just that TML cars are easier to work on for FNGs and cheaper and readily available parts compared to VAG
Arguably Tata tarnished FCA's reputation during the shared ASC times
Now things are better on both fronts but then Tata ASC was as scary as VAG
Jeep/FCA made some mistakes and obviously they have understood the formula for success after the Compass
Cars like Renegade and the upcoming sub 4m CUV will seal its fate
If VAG cars sell after obvious cons , why cant Ford,Jeep and Tata ?! Ecosport, Compass and Nexon are far more deserving products on the whole
Oh and since Tiguan and Kodiaq share the same MQB platform and engine etc but with obvious changes, Kodiaq is already outselling Tiguan despite the Skoda ASC stigmas