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Hummer Reportedly Coming Back in 2022 as Electric GMC Pickup
If all goes to plan, an electric pickup version of the former machismo-signaling Hummer SUV will be on sale in 2022.
C/D previously reported on rumors back in October that Hummer would come back; at the time, the Reuters news service said the vehicles would be built at GM's Detroit-Hamtramck plant. No further detail on that topic appeared in the WSJ story.
The current report says we'll see the first commercial for the big H featuring the NBA's biggest superstar, LeBron James, when it airs during next month's Super Bowl. It's not like LeBron really fit in a Kia, anyway.
The Hummer brand came to an end in 2010 after no one in the U.S., China, or elsewhere wanted to touch this brand during GM's post-bankruptcy meltdown in 2009. Maybe this time around, the young environmentalists who once disparaged H2s will be grown, starting families, and ready to come in to their friendly GMC dealer.
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If all goes to plan, an electric pickup version of the former machismo-signaling Hummer SUV will be on sale in 2022.
- A Wall Street Journal story today, citing unnamed sources, says Hummer is coming back as a GMC electric pickup.
- If true—we got no confirmation from a GM spokesperson, who said it was "speculation"—the truck would be out in early 2022, just in time to compete with upcoming EV trucks from Bollinger, Ford, Rivian, and Tesla.
- Intriguingly, the story says LeBron James will appear in a Super Bowl ad announcing the return of Hummer.
C/D previously reported on rumors back in October that Hummer would come back; at the time, the Reuters news service said the vehicles would be built at GM's Detroit-Hamtramck plant. No further detail on that topic appeared in the WSJ story.
The current report says we'll see the first commercial for the big H featuring the NBA's biggest superstar, LeBron James, when it airs during next month's Super Bowl. It's not like LeBron really fit in a Kia, anyway.
The Hummer brand came to an end in 2010 after no one in the U.S., China, or elsewhere wanted to touch this brand during GM's post-bankruptcy meltdown in 2009. Maybe this time around, the young environmentalists who once disparaged H2s will be grown, starting families, and ready to come in to their friendly GMC dealer.
Read: