The “Hummer” is Coming Back


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Hummer Reportedly Coming Back in 2022 as Electric GMC Pickup

If all goes to plan, an electric pickup version of the former machismo-signaling Hummer SUV will be on sale in 2022.

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  • A Wall Street Journal story today, citing unnamed sources, says Hummer is coming back as a GMC electric pickup.
  • If true—we got no confirmation from a GM spokesperson, who said it was "speculation"—the truck would be out in early 2022, just in time to compete with upcoming EV trucks from Bollinger, Ford, Rivian, and Tesla.
  • Intriguingly, the story says LeBron James will appear in a Super Bowl ad announcing the return of Hummer.
Hummer is returning to the General Motors lineup after more than a decade, preparing a Super Bowl commercial and releasing a GMC electric pickup in early 2022. That's if you believe a Wall Street Journal report today citing unnamed "people familiar with the matter."

C/D previously reported on rumors back in October that Hummer would come back; at the time, the Reuters news service said the vehicles would be built at GM's Detroit-Hamtramck plant. No further detail on that topic appeared in the WSJ story.

The current report says we'll see the first commercial for the big H featuring the NBA's biggest superstar, LeBron James, when it airs during next month's Super Bowl. It's not like LeBron really fit in a Kia, anyway.

The Hummer brand came to an end in 2010 after no one in the U.S., China, or elsewhere wanted to touch this brand during GM's post-bankruptcy meltdown in 2009. Maybe this time around, the young environmentalists who once disparaged H2s will be grown, starting families, and ready to come in to their friendly GMC dealer.

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Hummer electric SUV first teaser – 1,000 hp, 15,500 Nm, 0 to 100 in 3s

The Hummer is one of the most iconic brands in pop culture and has its own cult following across the globe. However, due to stricter emission and fuel consumption laws, GM had to shut down its production line in 2010. Well, the good news is that GM is scheduled to resurrect the Hummer brand, back from the dead.

With the resurrection, the Hummer will be getting a new heart, an electric one this time. And not just any other electric motor, in fact, one of the most powerful power-train the world has seen till date. GM has claimed that this new all-electric Hummer will have the power of 1,000 horses (1,000 hp) and will be able to deliver 15,000 Nm of torque to its wheels. No, it isn’t a typing error, we really mean 15,574 Nm of torque or 11,500-pound feet of torque in case you prefer to refer American standards.


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There's Also an Electric GMC Hummer SUV Coming

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  • GMC's Hummer subbrand will also launch an all-electric SUV model in addition to the previously announced Hummer pickup.
  • The Hummer truck will be called GMC Hummer EV SUT and the SUV will be called GMC Hummer EV SUV.
  • The pickup makes its debut May 20, 2020 while the SUV will arrive later.

The Hummer EV pickup will be joined in GMC dealers by a Hummer EV SUV. We expect this electric SUV to match the performance of the pickup, which GM has previously said will make 1000 horsepower and go from zero to 60 mph in 3.0 seconds.

Using GM's new EV architecture, the battery packs for both the Hummer pickup and SUV will likely be able to store as much as 200.0-kWh of electricity, about double what's currently available from Tesla's largest battery packs. GM manages that much capacity by stacking battery modules in two layers, creating a massively thick pack that we estimate is roughly 18 inches tall. GM estimates that this battery could provide a range of up to 400 miles on a single charge.

The pickup rides on a longer wheelbase than the SUV to accommodate its five-foot bed. Inside, the Hummers will be offered with a 15-inch infotainment screen and a 12-inch digital instrument cluster.

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Watch the 2022 GMC Hummer Electric Truck's Debut


After initially delaying the debut of the new, all-electric Hummer from May due to the coronavirus pandemic, General Motors is set to finally reveal the revamped truck Tuesday, October 20, at 8 p.m. ET, and we will finally learn all the details on the truck slated to reach roads later next year, with an SUV Hummer to follow.

Details so far for the Hummer have been sparse, but GMC has revealed that the electric Hummer will make 1000 horsepower and 11,500 lb-ft of torque, a topic on which we have previously written. Teasers of the new truck have shown that it'll feature a "Crab" mode, allowing the Hummer to travel sideways, and will also have a removable roof.

Starting price is still unclear but we estimate that it'll start around $70,000.

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