Past few years have witnessed a slew of new products from Tata Motors which were a substantial leap ahead of their predecessors. Be it the Indigo Manza, Safari Storme or all-new Aria. Yet all have one aspect in common: none of them could dethrone the leaders of respective segments. In the crisis situation for a manufacturer which underwent numerous top-management rejigs within a short span, the Zest brings a promising ray of hope pointing towards a brighter future which lies ahead for the Indian major. It's a part of project ‘Falcon’ that also includes Bolt hatchback which will soon go on sale. Literally speaking, both models will serve as a stop-gap solution before the company is all-set to roll out cars on entirely new platforms as developing something from scratch demands a fair amount of time. That said, in other words, Zest not only depicts the gradual evolution Tata Motors is going through but can also be seen as a preview of what is yet to come.
However, let’s not be too much worried about this hoopla of stop-gap matter at this point of time. The car was launched just a couple of months ago and has garnered unprecedented attention than any other Tata car lately since the debut of.....well, the Nano. Thanks to a new-thought approach right from the product itself to marketing as well as renovating the dealerships, Tata has grabbed hold of the nerves of Indian car buyers by offering them exactly what they seek. Sweet price tag actually ensured those pre-bookings turned into buying conversions at the end. As obvious as it may sound now, Zest stands among one of those fresh models in market today which is here to stay. Even though it utilizes an old platform, there’s clearly an extensive amount of work that has gone under the skin.
First look at the Zest unmistakably makes it feel like a part of Tata’s family design. Although the core essence of the front design is borrowed from Vista, the visual aesthetics are completely different than one. Projector equipped headlamps provide it a serious persona while daytime running lamps (DRLs) add to the modernity that Tata Motors craves to reflect with its new cars. There’s a subtle usage of sporty black and chrome combination too. It’s the effects like thin chrome stripe at bottom of ‘wide-smiling’ grille which neatly unify into headlamps, signifying high attention to detail and also make the car more agreeable to look. Side profile is largely carried over from Vista with same set of front fenders and doors (save for the multiple strong creases) but then it’s rear that’s the real talk.
Designing a sedan which is squeezed under sub four meters is always a challenge for any car-manufacturer. Some manage to accomplish it without letting others realize so (Hyundai Xcent for example) while for some it’s no more than a mere cut-paste job (Read Maruti Suzuki Dzire). Zest ain't a part of either of the extremes. It’s noticeably better than Indigo eCS but high-rise boot and tall ground clearance takes a toll on proportions when viewed from side. Milking each millimeter out of the four meters becomes crucial in hatchback derived sedans because of which the super-light rear bumper seems almost inexistent. Though what sets the Zest apart from the rest in terms of rear design is a set of livelier taillamps that offer a far more mature look when following the car from straight behind.
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