re: Tata To Launch Powerful Diesel Hatch: Vista Quadrajet 90 launched at 6.03lacs
OHH XOVER not even in anybodys wildest dreams can anybody imagine that the VISTA is going to replace SWIFT - That is not going to happen atleast with the current set of niggle products that TML has and an ASS / TASS etc which are pathetic
Yes perhaps it won't.But that's not exactly my point.I am not talking about replacing Swift as India's best selling hatchback,rather am asking others whether it
will replace Swift as India's no.1 fun to drive car?
And trust me that 90 ps engine is just GOLD in my opinion,I was absolutely stumped after driving Manza for 10 odd kms,which uses the same engine.So how much more fun Vista can be with this engine we can really expect!!
Please understand that the car is just not sold as a Car. It is actually the combination of the Car itself + pricing + VFM proposition + ASS + maintenance costs + fuel type + convinience + loans or avalibility of Finance + showroom attitude + competition + promise or commitments made + mktg / advertising + technology + mileage + GOVT policies + customer perception of a brand
1.Car itself= Swift has more trendy looks(which i hate),better interiors,better handling and a more rev friendly engine,in contrast Vista has better space(passenger+boot),very driveable engine,better features(bluetooth and all,though it misses ACC in top variant).
So when it comes to car itself both have their innate advantages.
2.Pricing= Vista variant per variant is almost 40 thousand more cheaper than the Swift.
3.VFM= And it has more features like bluetooth etc,thus Vista is more VFM than Swift is a given.Vista VX has standard ABS which Swift vdi hasn't got.
4.A.S.S= Suzuki leads.
5.Maintenance cost+fuel type= Both have similar 1.3 jtd diesel engines,so maintenance should be at par.But Vista spares are cheaper than Swift,so Vista should have an edge here.
6.Mileage= Both are at par,but Swift because of its lighter shell should be more efficient inside cities.
7. Perception about the brand= As we see above both Vista and Swift are toe to toe with each other in above parameters,but this is by far the most sticking point,people perceive Vista to be facelift of good ol' Indica,whilst it's an all new car.
But please read my OP,didn't I asked a specific question about whether 90ps Vista will be able to change perception about Vista or not?
So the SWIFT did not become a No1 bestseller just because of its good looks or mileage or its a maruti - But it had all the above parameters
I just prove,Vista and Swift are much closer in the above parameters than what appears in the first sight.
So TML just cant dream that it will plonk a 90 BHP engine and it will set the sales charts on FIRE,, wont happen
But can it trump Swift AS A FUN CAR,THAT'S THE QUESTION?
Coming to the Point of VISTA 90 being a good product- Yes if we dont compare it with anybody and consider in Isolation - yes it is a good product
Tata hasn't launched it yet,so we don't know how good or bad it is,wait till 15th december and you'll know all about it.
But we all know what TML needs at this stage - Completely rebuilding the Image of the Brand TML by firing the Old guns who are the helm of affairs at TML and hiring excellent street smart Young blood who can dare to take risks and be Bold and not just agree to all useless decisions taken by the TML Old boys
Karl Slym,Ranjith Yadav,Neeraj Garg,all are in,so what more do you want?
Too Little Too Late - VISTA 90
When sales are dwindling,this is the best time to launch new/refreshed products in my opinion.So Vista 90 ps q-jet is quite welcome.
THE X-OVER