Tata Motors Launches Company Branded ‘Tata Motors Genuine Oil’ for Commercial Vehicle

Thread Starter #1


Honoured Member
Sep 7, 2014
Delhi-NCR/ Mumbai

Launches Company Branded ‘Tata Motors Genuine Oil’ for the entire range of commercial vehicles​

Mumbai, January 15, 2018: Tata Motors Limited, a leading Global Automobile manufacturer today launched Company Branded ‘Tata Motors Genuine Oil’ exclusively for Tata Motors Commercial Vehicles range in the Indian Market.

Key Highlights:

• Offers Superior Quality and Performance
• Formulated and Tested specially for Tata Motors’ Commercial Vehicles
• Longer aggregate life

Formulated and tested for Tata Motors vehicles, this range of superior quality multi-purpose oils are suitable for the new generation engines and other aggregates, thereby encouraging their customers to use the right oil in the right environment for better performance. The product range includes high performing engine oils, gear oils and rear axle oil for commercial vehicles range manufactured by Tata Motors for both on road and off road applications segment.

This new range of Company Branded oils have been developed as per regulations and specifications required for the Indian commercial vehicles market. For the ease of customers, Tata Motors Genuine Oils are exclusively available across 1400 Tata Motors CVBU-authorized workshops.

Commenting on the launch, Mr. R. Ramakrishnan, Senior Vice-President, Customer Care, CVBU, Tata Motors Limited said, "We at Tata Motors have always worked towards creating a delightful experience for all our customers through various aftersales products & services for our Commercial Vehicles. We are committed to provide our customers with the best lubricant technology expertise and support in the competitive market place. Launched in four variants, Tata Motors Genuine Oil is specially formulated for our new generation engines to enhance the performance of the vehicle. Be it for better mileage, longer aggregate life or protection, these oils offer the right solution for each of our products.”

Working with a customer centric approach and providing its customers with the best post-purchase experience, the company has launched the Tata Motors Genuine Oil under four variants –

Tata Motors Genuine engine oil CI4+ 15W40 & CH4 15W40 - Priced at Rs. 185/- per Ltr. this is a range of multi-purpose diesel engine oil for new generation engines with long drain intervals and is suitable for mixed fleet operations.

Tata Motors Genuine gear oil 80W90 LL - Priced at Rs. 210/- per Ltr. this has been especially formulated for new generation synchromesh transmission performing under rugged terrains with extended oil intervals.
Tata Motors Genuine rear axle oil 80W140 LL - Priced at Rs. 240/- per Ltr. this is a heavy duty multi grade oil especially formulated with extended oil drain intervals for axels performing under tough circumstances with higher operating temperatures.

About Tata Motors:

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Jan 24, 2017
Re: Tata Motors Launches Company Branded ‘Tata Motors Genuine Oil’ for Commercial Veh

Nice move by TataMotors , recently MSIL too had launched engine oil IIRC !

Someone throw some light on the OEM for TataMotors engine oil , for instance Mitsubishi Motors Genuine oil in Middleeast is made by GulfOil RAK .
Last edited:
Apr 29, 2017
Re: Tata Motors Launches Company Branded ‘Tata Motors Genuine Oil’ for Commercial Veh

Glade to see TATA learning marketing techniques to elevate normal products as special. Pretty much every major lubricants manufacturer has the viscosity range specified by TATA. Additives are just a marketing gimmick -like 'herbal' shampoo. TATA has captive TATA vehicle users, hence the move to lubricants makes sense even if the lubricants are no more than generic.
Top Bottom