Tata Motors & Jayem Automotives Join Hands for Special Performance Vehicles

[Akash1886]

Tata Motors announces Joint Venture with Jayem Automotives for special performance vehicles

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New Delhi, March 31, 2017: Tata Motors today announced the launch of JT Special Vehicles Pvt. Ltd., a 50:50 joint venture with Jayem Automotives Pvt. Ltd., for the development of special performance vehicles based on the latest series products. As part of the agreement, both Tata Motors and Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers.

Announcing this JV, Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range"

Commenting on this partnership, J Anand, Managing Director, Jayem Automotives Pvt Ltd, said, “We are excited about our joint venture with Tata Motors and to be a part of their transformation journey. We aim to bring World Class Performance Products to market in a short time, and to fulfil expectations of passionate customers in the niche segment of sportier cars.”

JT Special Vehicles Pvt. Ltd. will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore. With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim to deliver the next level of personalization and enhanced performance with agility and efficiency.

As part of Tata Motors’ Passenger Vehicle business strategy, while an architecture approach with two platform strategy will reduce complexity, these special performance vehicles will be targeted to augment the latest product range in our vision to build aspirational cars.

Regards

Akash

 

[GautamJ]

This announcement is actually behind schedule due to TATA's focus on TAMO...

As per this JV, TATA will ship half constructed units to Jayem's plant in Coimbatore. For example, the shipped units will not have bumpers, gear knobs, wheels, head lamps, and some mechanical parts like turbos, suspension, etc.

Jayem will add those parts which are developed by them and TATA Motor's R&D. These parts will not only enhance the visual appeal but also enhance the performance.

The advantage here is that the buyer will be given a lot of customization options and performance packages. The experience will be like NFS game, where you buy a car with a certain level of performance. Whenever you feel like increasing the performance or making some modifications, you can do it at Jayem. The biggest advantage is that you will not spoil your warranty!

TAMO has nothing to do with this...

Remember the Bolt Sport? That was supposed to be the first product of this venture. But the response TATA received for Tiago vs that of Bolt has made them to take a little more time and focus on Tiago than Bolt.

 

[gearhead2]

Tata Motors announces Joint Venture with Jayem Automotives for special performance vehicles.......
Regards, Akash​

Akash, I must be getting old and out of touch with things.......I just hadn't heard of this group till I read your above piece! I am now going to do some homework and catch up. And since TM is tying up with them, they must have what it takes. Great to know that India is coming of age in the niche sports car market. M&M, where the hell are you?​

 

[Akash1886]

Friends,

There have been news of the Tata-Jayem Joint Venture being closed on some portals. However, it would be wise not to believe this so early. The Automotive India has the Official Quote from Tata Motors Spokesperson on the subject.

“JTP brand has a great follower base and has been strongly appreciated for its styling and performance. Tata Motors will continue to support the JTP cars that the customers have bought. We have been in the process of reviewing the business model for delivering the JTP branded cars in light of multiple regulatory changes, in terms of emissions and safety. We will announce at the right time the set of actions emerging out of it.“

Regards
Akash