Tata Motors Buckles Up With HorizonNext Strategy


Thread Starter #1

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,324
Likes
5,999
Location
New Delhi
Tata Motors is clearly getting more serious about their strategies in India. Yesterday, the company has announced ‘Horizon Next’ strategy which aims towards:

> Intense Product Focus

> Consistent Quality of Service

> Enriched Customer Purchase Experience

> Focus on World-Class Manufacturing Practices

The fortune 500 firm has also unveiled eight revamped models; including CNG versions which are lined up for launch soon (Select variants will be phased in next 90 days):

> Tata Nano

> Tata Nano CNG

> Tata Sumo Gold

> Tata Indica CNG

> Tata Indigo CNG

> Tata Indigo eCS

> Tata Sumo Gold

> Tata Safari Storme Explorer Edition

With the new Tata Indigo eCS, Tata Motors has created a new benchmark. This executive compact sedan presents significant changes in its exteriors and interiors. The all-new powertrain redefines performance. A refined CR4 diesel engine cranks out a max torque of 140 Nm at 1800-3000 rpm and delivers 25 kmpl (ARAI certified). While an advanced F-Shift Gear box makes coasting through city traffic a breeze. The new Duo Float Suspension enhances load distribution along the constituent elements for a comfortable and smooth drive. With an all new NVH package that reduces external noise from intruding into the cabin, you’re ensured a refined, quiet drive.

Prepare to be amazed by pure power and performance of the new Tata Sumo Gold. The roaring CR4 engine along with top-notch features is guaranteed to bring you more style and comfort than ever before. The Dual AC cooling and Bluetooth/USB connectivity it offers is a first-in-class feature. This powerful SUV comes with a best in segment 5m turning radius and high performance clutch that gives you 1lac kms of tension free driving experience, returning a splendid fuel economy of 15.3 kmpl, making it a pleasure to drive anywhere

The new Tata Nano now is even more exciting with the introduction of an array of new features available on the Tata Nano, including remote keyless entry, twin gloveboxes, and a four-speaker AmphiStream™ music system with Bluetooth™ USB and Aux-in connectivity. Thanks to a stylish and refreshed interior, handsome new exterior colours, and chrome exterior accents, Tata Nano’s big personality has been made even bigger. New additions are the fresh and stylish Nano Personalization Kits, enabling owners to customize their Nano with one of four unique identities: Jet, Alpha, Remix, and Peach. The car will be available in dealerships by July 2013.

The new Tata Indica comes with luxurious dual tone interiors, new transmission and striking new exteriors, which delivers a whole new experience. The new transmission with Smart-shift gear technology (New TA65* gear transmission) is mated to a refined and powerful diesel engine. This results in effortless and smooth gear shifts and a class leading fuel efficiency of 25 kmpl (for the BS4 variant). It is also complemented by new Dual Path Suspension that ensures best-in-class ride, handling and driveability on all kinds of terrains.

Tata Motors showcased ‘THE REAL SUV’ in a new avatar. The Explorer Edition of the Tata Safari Storme further builds on to the utility, ruggedness and off-roading characteristics. The Explore Edition takes the adventure and fun of Safari Storme to the next level. The range of accessories in the Explore Edition include BLAUPUNKT – Touchscreen Double DIN Infotainment system, stylish nudge guard, door visors, explorer decals and adventure gears like camping kits, backpack etc. These accessories will initially be available in select Tata Motors outlets.
Karl Slym said:
“While the Indian automobile market has become intensely competitive, our goal is to enhance our market leadership in commercial vehicles and move to a strong podium finish in the passenger vehicle market. Horizonext is the next step in line with the company’s mission to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. We are igniting that passion -- so that customers are central to us, in what we are offering in our products, in the manner we are engaging with them at our dealerships, and in the processes we have adopted in servicing their vehicles.”
Ranjit Yadav said:
“Even as we unveil our business strategy focused on customer needs and wants, we today also showcased 8 new exciting products, across 5 brands, which is an industry first. These products clearly indicate the significant improvement we are bringing in our product quality. While we are working towards our next-generation product pipeline, today we are bringing best-in-class vehicle experience across different passenger car categories to enhance some of our great existing brands. Besides offering exciting new features, these cars will be backed by an engaging purchase experience and a transformed after-sales network".
PS: Visit respective threads of the mentioned cars on our forum for more specific information on upgrades.

Pic 1.jpg

Drive Safe,
350Z
 
Joined
Feb 10, 2012
Messages
5,937
Likes
211
Location
bangalore
Re: Tata Motors Buckles Up With HorizonNext: Upcoming Models Unveiled

All these strategies sound's really nice, but the real challenge is to implement it, it's surely not going to be a cakewalk for them to regain the customer's confidence.

All these development's are surely taking them into the right path, hope they do succeed in their endeavor's.
 
Joined
Jan 28, 2013
Messages
2,046
Likes
2,540
Location
MH46/AP28-TS07/TN14
Re: Tata Motors Buckles Up With HorizonNext: Upcoming Models Unveiled

Can you help me with the details present in the Storme explorer edition? I need to know how the interiors look especially about the 2DIN Blaupunkt system being put and the accessories being given.
 
Joined
Feb 28, 2012
Messages
7,026
Likes
2,846
Location
Mumbai
Re: Tata Motors Buckles Up With HorizonNext: Upcoming Models Unveiled

Can you help me with the details present in the Storme explorer edition? I need to know how the interiors look especially about the 2DIN Blaupunkt system being put and the accessories being given.
It is the same which is posted on the storme test drive thread by sanjaysg , and to be honest looks silly and ergonomicaly flawed .
 
Last edited:
Thread Starter #5

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,324
Likes
5,999
Location
New Delhi
Re: Tata Motors Buckles Up With HorizonNext: Upcoming Models Unveiled

Tata Motors has revised their service strategies as a part of Horizon Next Program. It is based on the three core customer centric promises:

> Responsive

> Best value

> Service with unmatched reliability

Announcing introduction of customer-focused Service initiatives, Mr. Ankush Arora, Senior Vice President, Passenger Vehicle Business Unit (Commercial), Tata Motors said, “We believe that excellence of after–market services is a market imperative and the true hallmark of a market leader. We are empowering our network with tools, technology and processes to ensure that Tata Motors Service truly stands for responsiveness, reliability and best value that delight our customers”.

Tata Motors Service introduces an innovative Biometric and RFID-based real-time tracking system of vehicles, called the ‘Vehicle Tracking and Bay Scheduling’ (V-TABS), to provide live information regarding the location and status of vehicles while at the dealer workshop. This high-tech tool will enable customers to keep track on the progress of their vehicles through various stages at the workshop and also significantly improve workshop productivity.

While transforming sales and service offerings, Tata Motors simultaneously announced new processes to increase its efficiency in service delivery with a Dealer Certification programme, ‘Delivering Delight’ which will help upgrade the workshop quality at dealerships. This process is being piloted in Concorde Motors workshops at Mumbai and Pune.

The company today rolled-out 11 distinctive service offerings, under the three brand promises of Responsive, Reliable and Best Value Service across the company’s nationwide service network of over 800 Service centres, spread across 500 cities and towns.

Key Service Promises and offerings are as bellow:

Responsive Service:

> Doorstep Service: Tata Motors today unveiled Doorstep Service Van, designed and developed on the Tata Super Ace platform, to offer quick service delivery for emergency services or for even periodic maintenance customers with busy schedules. In addition to it, the Doorstep Service Van has also been designed for any minor repair requirement of Tata passenger vehicles and comes fully equipped with major workshop tools & equipments including heavy machinery like generator & compressor. It is also well stocked with spare parts, for faster Service solutions. The van can perform over 30 minor repairs. Tata Motors plans to introduce upto 20 Doorstep Service Vans, in India, by the end of 2013.

> Online Service: Through an online service appointment facility, customers can select a time slot, date and a dealer of their choice for servicing their vehicle.

> Speed-O-Service: This service offering has been designed to offer quick repair services in just 90 minutes, using 2 technicians and dedicated bays.

> Quick Repairs: This addresses customer’s requirements of minor repairs like bulb change, fuse repairs or even flat tyre replacements, which require not more than 30 minutes of workshop time.


> 24X7 On-road assistance program: A breakdown assistance programme, this service offering is an on-road towing assistance service, available across a dedicated network of over 2,700 authorised service providers, which could be accessed through a toll free helpline (1800 209 7979). A quick response is ensured within 60 minutes in city limits and within 120 minutes on highways and other places.

Service with unmatched reliability:

> Quality Service: Under this offering, each vehicle is subjected to standard quality checks to identify repair requirements not noticed or reported by the customer, ensuring that complete health of the vehicle is assessed, attended to and customers are apprised.

> Diagnostic Expert: For ensuring availability of expert diagnostic skills in workshops, Tata Motors runs a comprehensive 3 months program to shape up ‘Diagnostic Experts’ who have advanced technical skills. Diagnostic Experts service vehicles which have high electronic connections. They also train other workshop staff. This improves the reliability of Service thereby ensuring utmost customer satisfaction.

Best Value:

> Rapid Repair: Rapid repair is a cost effective, quick and specialised body repair program. Small dents, scratches and such body jobs are attended to with an assurance of the car delivered on the same day. This facility is in addition to the normal fully equipped Body repair shop.

> Value Care: It is a customised maintenance plan for Service, minor and major repairs including wear & tear with flexible payment options. The Value Care plan covers labour, parts, consumables, and guarantees substantial savings through price protection against inflation and ensures appropriate resale value for the vehicle at the time of exchange. Thus, customers accrue huge savings on cost of maintenance over a period of time.

> Tata Motors Original Parts: Tata Motors is the only manufacturer in the industry to provide 1 year warranty on its genuine spare parts, which are trademarked as ‘TOP’ (Tata Motors Original Parts).


> Extended Warranty: A protection against unforeseen breakdowns, the Extended Warranty programme extends warranty benefits for up to 4 years or 150,000 Kms, applicable to all Tata passenger vehicles. This program allows our customers to choose an extended warranty of 12 months/150,000 kms or 24 months/ 150,000 kms.

Explaining the above service offerings, Mr. Dinesh Bhasin, Head (Customer Support), Passenger Vehicles Business Unit, Tata Motors said, “We want our Service to make the difference in the passenger car market and with this in mind, we have taken efforts to provide world-class customer experience to our esteemed customers.”
Photo II.JPG

Drive Safe,
350Z
 
Joined
Apr 11, 2012
Messages
150
Likes
89
Location
Thane
Re: Tata Motors launches 'Tata Motors Service' for passenger vehicles

awesome
this goes to show that tata indeed is very serious about the customer service and after sales service.
As a consumer, i just hope that they fulfill their promises and live upto the expectations, consistently.
 
Joined
Aug 2, 2011
Messages
2,763
Likes
436
Location
Pune
Tata Motors Horizonext videos

Tata Motors Horizonext: Evolution in Safety

Tata Motors Horizonext: Evolution in Safety - YouTube

Tata Motors Horizonext: Evolution in Design

Tata Motors Horizonext: Evolution in Design - YouTube

Tata Motors Horizonext: Evolution in Interiors

Tata Motors Horizonext: Evolution in Interiors - YouTube

Tata Motors Horizonext: Evolution in Human Machine Interface (HMI)

Tata Motors Horizonext: Evolution in Human Machine Interface (HMI) - YouTube

Tata Motors Horizonext: Evolution in Performance

Tata Motors Horizonext: Evolution in Performance - YouTube

Tata Motors Horizonext: Evolution in Technology

Tata Motors Horizonext: Evolution in Technology - YouTube

Tata Motors - Inspired by People

Tata Motors - Inspired by People - YouTube

Horizonext: Tata Motors Services

Horizonext: Tata Motors Services - YouTube
 
Joined
Jul 26, 2013
Messages
7
Likes
1
Location
New Delhi
Re: Tata Motors Buckles Up With HorizonNext: Upcoming Models Unveiled

The newest Tata models have some thought that have gone into the design and manufacture but service is poor. Excellent service is a must if Tata wants to succeed going ahead.
 
Joined
Feb 28, 2012
Messages
7,026
Likes
2,846
Location
Mumbai
Re: Tata Safari Storme Road Test Drive Review

since the discussion is going on now and in the past there have been hot heated debates about t.a.a.s .
i have allways maintained that t.a.a.s changes from region to region .

what happens in mumbai doesnt happen in kerla and what happens in kerla does not happen in delhi .

hence it becomes imp to also do research about t.a.a.s in your city and region were you live or were you will use the car more .

this pics iam posting are clicked by our member storme911 . he is unable to post pics from his phone . so he send me the pics via whats app and requested me to post them here .

a entire t.a.a.s report will be posted by storme911 in coming days since he is busy now .

what we see in the pics is being implemented under " horizon next " strategy by tata under the leadership of mr karl slym and the initiative will be launched pan INDIA ( hope so ) .

fish market , goverment office , un clean , pathetic are commonly used used words to describe t.a.a.s . ( which might be true also depends from region to region in the past or were the initiative has not yet implemented )

lets see what the new initiative " horizon next " makes the t.a.a.s looks like in mumbai atleast .

maybe our member rajiv can show us how the a.s.s in pune looks like too .and other members from various cities too can post pics if possible .
 

Attachments

Last edited:
Joined
Dec 8, 2010
Messages
8,101
Likes
1,764
Location
Hyderabad
Re: Tata Safari Storme Road Test Drive Review

Raja, awesome facility, is that near Prabhadevi or somewhere else ??

I have seen one similar kind of showroom today just beside Nissan in Hyderabad, but could not go inside, will take some pics this time and post
 
Last edited:
Joined
Feb 28, 2012
Messages
7,026
Likes
2,846
Location
Mumbai
Re: Tata Safari Storme Road Test Drive Review

Raja, awesome facility, is that near Prabhadevi or somewhere else ??

I have seen one similar kind of showroom today just beside Nissan in Hyderabad, but could not go inside, will take some pics this time and post
Yes it is parabhadevi .
 
Joined
Feb 27, 2013
Messages
3,753
Likes
1,313
Location
Bangalore
OMG, is that a TASS !!! [shock]

Leave TASS, I have not seen such a service centre for any other manufacturer.

This is absolutely wonderful. [clap]

OT - JLR and TATA cars services in same facility? Am I dreaming ?
 
Last edited:
Top Bottom