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Royal Enfield is back with The Art Of Motorcycling Campaign. Conceptualised to fuel creativity among artists and enthusiasts, it gives the community an opportunity to express their love for art and ‘Motorcycling Way Of Life’.
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350Z
- Royal Enfield will take the art created by the community to a new level with the Art on Street initiative across Delhi (Lodhi Art District), Chennai (Kannagi Art District) and Mumbai (Mahim (E) Art District).
- Mural art will integrate an Augmented Reality display for the larger community to experience. In extension to this initiative, designs from Season 1 and 2 will be showcased through art installations in Tier 2 and 3 cities.
- Jury for Season-3 comprises of leading artist and designer Hanif Kureshi, Santanu Hazarika, a multidisciplinary autodidact visual artist and design stalwart and S.Sivakumar, Head of Industrial Design, Royal Enfield.
- This year Art Of Motorcycling will foray into leading design colleges across Delhi, Mumbai, Bangalore and Chennai wherein the jury will have interactive sessions for aspiring artists and designers.
- Top Five winners will be awarded ₹1.5L each, their designs will be featured on Royal Enfield’s merchandise and converted into NFTs. Top Two creators will intern with the Royal Enfield’s design team.
- The next 15 winners from this season will have their designs featured on ‘Make It Yours’, Royal Enfield’s personalisation and customization platform.
- To participate, prospective artists can head over to the Art Of Motorcycling section on Royal Enfield’s website. The last date to participate is April 10th, and the winners will be announced on April 17th.
Drive Safe,
350Z