Road Ahead For Volkswagen India


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Volkswagen working on lower-cost MQB platform

Targeted at emerging markets; Light but expensive high-tensile steel could be deleted to keep costs down.
While costs have been reduced due to the MQB programme, they are still not low enough to help VW achieve high levels of penetration in emerging markets like India. This is the reason why VW is blending some of its standardised MQB modules with others that will be specially developed at a lower cost. The objective is to put together a lower-cost sub-platform that will be used in developing markets around the world, offering the benefits of both low- and high-cost technology.
VW’s lower-cost MQB toolset couldn’t come a day too soon. And a Taigun-like compact SUV based on it could come to India first. Exciting times ahead.
Volkswagen working on lower-cost MQB platform | Car News | Premium hatchbacks | Autocar India
 

350Z

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Volkswagen Group Malaysia's chief has recently stated in an event that going forward, Volkswagen cars in Asia will wear a torque-based engine labeling. Example:

> Polo 1.5 TDi will be Polo 230 TDi

> Polo 1.2 MPi will be Polo 110 MPi

Though no specific deadline has been defined and there's no update from the Indian division of the German giant so far (Source: link).

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Akash1886

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Buddies,

VW is planning to introduce Utility vehicles in India. Here's what Michael Mayer, brand director for Volkswagen in India, said

There are two or three segments which are very interesting, and the SUV/MPV segment is one of the most interesting, Mayer said. The company currently doesn't sell any SUV or MPV in India.

"We are focusing on the segments which we haven't cleared so far and this is an intensive programme that we are running through this year to make these decisions," Mayer said. "I am giving that input to the board, two-three times a year. Board is very receptive to that, as the decision has to be made."
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Akash
 

Akash1886

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Friends,

Volkwagen India has inaugurated new "Parts Distribution Center" in Bangalore today. This is the 2nd one after one being opened in North India i.e Gurgaon. The new center shall cater to the parts of all the group brands of VW like Skoda, Audi, Lamborghini et al.

The company says with its strategic location, the PDC in Bangalore will significantly contribute in reducing the current lead time in providing genuine parts to the 67 dealers across Karnataka, Andhra Pradesh, Tamil Nadu, Telangana, Goa and Kerala. This facility will distribute parts for all available models sold by Volkswagen in India.
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Akash
 

Akash1886

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Friends,

Volkswagen has announced the delivery of its 300,000th car in India. The milestone was achieved at the inauguration of Volkswagen's new 3S (Sales, Service and Spares) dealership in Coimbatore.

This further strengthens the company's dealer network which now comprises 118 showrooms across 100 cities in India. The new dealership, Volkswagen Coimbatore, is a full-fledged 3S facility with a capacity to display up to eight cars at the shop floor and a 43-bay workshop.

The 300,000th car, a Volkswagen Polo GT TSI, was delivered by Volkswagen Coimbatore to Dr S. Krishna Kishore, head, cardiothoracic department, Royal Care Super Speciality Hospital, Coimbatore.
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Akash
 

Akash1886

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Friends.

VW India is working on phase two of 1.5 diesel engine localisation initiative.

Under phase two of its engine localisation program, VW India’s corporate purchase department plans to select a few more local suppliers to source another set of 15 crucial engine components for the 1.5 TDI engine.
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Akash
 
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Volkswagen imports Polo 1.0L TSI to India

VW has imported the Polo 1.0L TSI. It is not clear yet if they intend to launch this here or just for testing purpose .

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Source: Zauba
 

350Z

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Volkswagen Showcases Four New Products at Auto Expo 2016

Volkswagen has showcased four new cars at the ongoing Auto Expo 2016. Quoting an excerpt from press release:​
Addressing the press conference, Mr. Jürgen Stackmann Board Member for Sales and Marketing, Volkswagen Passenger Cars said, “The Delhi Motor Show is a great opportunity for us to showcase our enhanced product portfolio of segment-leading carlines to customers in this dynamic and growing market. Volkswagen wants to play a key role in India not only in terms of sales and market share, but also in terms of safety, quality and innovation. That is why we are strengthening our efforts here. We are expanding our product portfolio in India with the made for India product, Volkswagen Ameo, our first compact sedan, the latest edition Tiguan, which marks our debut in India’s SUV segment and the new Passat which will be launched in this fiscal.”
Mr. Michael Mayer, Director, Volkswagen Passenger Cars India said, “We are delighted to showcase our wide range of products at the Delhi Auto Expo 2016, and truly believe in the potential that each of these carlines holds, for the Indian market. The Volkswagen Ameo, our made-in-India and made-for-India carline and the premium SUV, Tiguan, are among the most important carlines for us at this Motor Show. This gives us an opportunity to break into new customer segments and offer them the best Volkswagen cars. Additionally, through the showcase of Passat GTE –we have an opportunity to highlight Volkswagen’s environmentally responsible plug-in hybrid technology. Our recently launched products – 21st Century Beetle, New Vento, New Jetta and New Polo have garnered a positive response from customers across the country. With the evolving Indian consumer, we have here a great opportunity to cater to their requirements of safety, build quality and innovation and make Volkswagen as the most accessible German premium brand in India.”
Volkswagen Ameo

IMG_1510.jpg

Taking centre-stage at the Volkswagen pavilion was the Ameo, which made its global debut at the Delhi Motor Show. The new compact sedan has been designed specifically for the Indian market, and is expected to be a game changer for Volkswagen. There has been an overwhelming response to the sub 4-metre category in India, and with its superior technology, class leading features and high safety standards the Ameo is expected to raise the bar in sub 4-metre sedan segment with first in segment features like cruise control and rain sensing wipers along with static cornering lights and the dynamic Touchscreen multimedia music system with Mirror link, I-pod connectivity, phonebook / SMS viewer. The Volkswagen Ameo will be available with two fuel options - 1.2L 3-cylinder MPI and 1.5L 4-cylinder TDI engine.
Volkswagen Tiguan

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After having made a debut at the Frankfurt Motor Show in 2015, the Tiguan is set to make a mark as the first ever Volkswagen SUV to be based on the path-breaking MQB (modular transverse matrix) platform. Already making waves in Europe, the second generation Tiguan is the undisputed best-selling compact SUV in its class. The body proportions of the latest Volkswagen SUV are sporty, and exudes charisma in its stylish design. Under its hood, lies a 2.0L TSI engine mated to a 7-speed DSG gearbox, giving a power output of 132 kW / 180 PS. With an impressive all-wheel drive performance, Tiguan is a blend of luxury, handling, safety and efficiency. The new 4MOTION Active Control also lets drivers adjust the all-wheel drive system more individually and easier to all possible driving conditions. The Volkswagen Tiguan’s engine will be capable of delivering EU 6 Emissions norms.
Volkswagen Passat GTE

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In accordance with Volkswagen’s global focus on electric vehicles, the Passat GTE is a plug-in hybrid powered by an electric motor and a TSI engine. Leading technical innovation from the front, the Passat GTE is testimony towards Volkswagen’s renewed focus towards efficiency and new mobility. The Passat GTE comes with a Petrol- Electric Hybrid power train mated with a 6-speed DSG gear box and has a combined power (engine + electric motor) output of approximately 218 PS. The 1.4-litre TSI engine develops a power of 115 kW / 156 PS; the electric motor produces 85 kW / 115 PS, while the maximum combined torque is 400 Nm. The Volkswagen Passat’s engine will be capable of delivering EU 6 Emissions norms.
Volkswagen Beetle


The Beetle is an iconic car that has scripted automotive history for over six decades by creating a niche of its own in the segment. Recently launched in India, the 21st Century Beetle, carries an unmistakably timeless charm, blended with modern day technological sophistication to the original Beetle making it more powerful, masculine and dynamic. It comes with a 1395 cc, 1.4L turbocharged TSI engine and is mated to a 7-speed DSG gearbox, generating a power output of 150 PS and 250 Nm of torque. Testimony to its dynamic performance is the fuel economy which stands at 17.68 kmpl (ARAI). The Volkswagen Beetle’s engine comes equipped with the capability of delivering EU 6 Emissions norms.
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350Z

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Volkswagen To Participate in Make in India Week in Mumbai

Volkswagen Ameo.JPG

Volkswagen India will participate in the upcoming ‘Make-in-India Week’ in Mumbai at the MMRDA Grounds in Bandra Kurla Complex from 13th to 18th February 2016. Volkswagen reiterates its commitment towards India and manufacturing in India by showcasing made in India cars and Dual Mechatronics Apprenticeship Programme at its pavilion during the ‘Make In India Week’ 2016.

Volkswagen has a long term commitment to India. With a total investment of approximately €795 million, Volkswagen India has set up a full manufacturing facility in Chakan, Pune. The German company has invested heavily in developing suppliers in India and localising parts and components. These efforts have also been extended into the Engine Assembly Plant where 1.5-litre TDI engines are being assembled.

Emphasising on the commitment towards India, Volkswagen recently unveiled the all-new Ameo – a car specifically made for India and made in India. Volkswagen Ameo has been designed keeping in mind the compact sedan segment in India and the needs of an Indian customer. This car, which will be manufactured at the Pune Plant, will take centre stage at the Volkswagen pavilion during the ‘Make In India Week’.

Alongside the Ameo will be the Vento in a left-hand drive configuration. Manufactured at the Pune Plant, this Vento will be exported to Mexico and is the highest selling Volkswagen there. Volkswagen produces Polo and Vento at its Pune Plant for domestic market as well as for over 35 export markets across four continents of Asia, Africa, North America and South America.

Volkswagen India will also showcase its efforts undertaken through the Volkswagen Academy at the Pune Plant towards skill development. With the Dual Mechatronics Apprenticeship Programme, Volkswagen is graduating young and talented workforce which is ready to take on the challenges of tomorrow’s modern manufacturing industry.

Dr. Andreas Lauermann, President and Managing Director, Volkswagen India Private Limited, commented “Volkswagen has a long term commitment towards India. We have established ourselves in the country with a full-fledged state-of-the-art manufacturing facility and are catering to domestic as well as export markets from here. India offers a great potential in terms of manufacturing capabilities and this is why we support ‘Make In India’. This initiative will help in making India one of the largest automotive markets in the world.”
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Volkswagen's Mega India plans - 2020

Exploring several ideas in cracking the Indian Auto segment, a market which is predicted to becoming the 3rd largest soon, VW now redraws its map for India.

1. Will bring out cars of the MQB Platform but a cost reduced one ( same MQB) architecture ( 'ECO' car platform)

2. SKODA will lead the 'ECO' CAR Project and the platform will be used by both VW and Skoda.

3. New generation of Polo, Vento and Ameo, a premium hatchback for Skoda Auto and a crossover/SUV for the domestic market - 2020 project.

4.An investment of Rs 1,500-Rs 2,000 crore is expected to be made on this architecture

5. This platform will also be shared in other markets like S America Middle East and other emerging markets thus giving opportunity for exports as well.

6. Skoda Auto, which is largely a European centric brand with an annual profit of over $1 billion, has a huge opportunity to develop the emerging markets.


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Disappointing performance of VW India !

It's a pity Volkswagen hasn't been able to grow in India: Matthias Müller, Global CEO, VW Group
When the Volkswagen (VW) Group entered India about a decade back, it had a lot of expectation but lost its way due to intense competition. It is a pity that VW has not been able to grow in the Indian market, said Matthias Müller, global CEO of the group.

In an exclusive interview to ET on the sidelines of the Frankfurt Motor Show on Tuesday, Müller said he is hopeful that with the new plan in place, and with Skoda taking the lead responsibility, the group will be the group will be in a better position in the Indian market.
 

allhyundaicars

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Re: Disappointing performance of VW India !

Start Using local manufactured parts , bring down the service and parts cost and availability time.
don't think there is any other way to start attracting buyers and seriously don't know what's stopping them to do so.
i have mentioned the same thing in many similar threads. ford did the same but it will need some time to spread but they did a positive thing.

PS : they lost a customer ( myself ) who bought an elantra even though the octavia was the first preference. didn't buy it because of unreliability and expensive parts.
 
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Re: Disappointing performance of VW India !

High cost of ownership, miserable ASS, unreliable cars.
Only thing good about VW cars is the build quality and driving dynamics(debatable) .
 

kkn13

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Re: Disappointing performance of VW India !

Frankly none of their offerings really wowed me much especially given the price and the competition
After sales, reliability and not offering certain basic features made me look away from VW
Dieselgate scam doesnt help especially since they lowered car performance for exisiting user base as a fix making it an effective fraud

The cabin, seats were also very disappointing in all their cars except the Tiguan , Passat and Jetta
 
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Re: Disappointing performance of VW India !

Their product life cycle is way too long. they are still selling the old polo, vento. I wonder why they are not bringing the next gen versions of these cars.
The other negative is that, off late they have been introducing way too many minor updates. I read somewhere (not sure if its true) that tiguan will get an updated ICE. Just imagine how the existing buyers will feel after paying 35 lacs. its not even three months.
 
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