Inspired by the Tata Nano mania, TVS Motors has started work on India’s cheapest bike which will only set you back by only Rs 30,000. The key aspects of development that are under consideration are good technology, fuel efficiency and low cost. The company wants to target a space between the moped segment and bike segment.
source - indianmotosblog
There is room for introducing one more product at the lower end of the motorcycle segment. Our cheapest motorcycle comes for Rs 36,000 while the most expensive moped is tagged Rs 25,000. There might be a new product positioned in this range. The Indian market is demanding, the quality of motorcycles on offer here is very high in terms of finish, engine performance, styling and fuel efficiency. The challenge would be to offer good features at competitive price points