No More Mis-Leading Ads, ASCI Tightens Laws!


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hey guys ASCI has tighten the laws for advertising in India, this is the article from motorbem -

Advertising Standards Council of India (ASCI), the apex self-regulatory Indian body that controls the content of advertisements in the country, has recently introduced additions to the code on advertising of automotive vehicles. The amendments are directed at depicting safe, secure and healthy practices in advertisements targeted at masses. The recent code is directed at promoting safe practices such as wearing of helmets, fastening of seatbelts and not using mobile phones while driving. The recently introduced guidelines prohibit portraying of traffic rules violation in any manner, showing reckless speed or maneuverability that could harm the driver, passengers or general public. Lastly, the code discourages showing stunts or actions without a readable cautionary message on the potential dangers of the stunt.

“The additions to the ASCI advertising code is in line with the swift changes happening in the Indian advertising and marketing world. ASCI realises that cut throat competition among products and the need for uniqueness can sometimes lead to senseless exaggeration and depiction of unsafe practices. The recent set of guidelines for automotive vehicles and food & beverage seeks to make advertising content safer and healthier for the general public,” Mr. Alan Colaco, Secretary General of ASCI said.
 

350Z

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This was a much required move, There were quite a few advertisements floating all over television which promote stunting etc, especially the ones which are aimed to target young audience like Pulsar Mania.

@cooldhaya, They were always mandatory but in how many of these ads it was mentioned clearly in big fonts and easily readable??

Drive Safe,
350Z
 
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Well yeah thats correct and this is the reason i guess the new HH CBZ Extreme ad shows a warning sign in the whole screen which is easily readable even before the ad begins!
 
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