Nissan Teana and X-Trail To Become Affordable


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350Z

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Nissan Motor company currently has two models in India – Taena and X-Trail. Both the models are luxury car models that have received lukewarm response from the Indian customers. The main reason for such low sales figures is high cost of these cars. Now Nissan is seriously contemplating its options to import completely knocked down units of these models so that they can be assembled locally. "We have not decided yet but are studying alternatives. The price point of Teana and X-trail is high because of its positioning in the premium segment and the high import tax," stated Nissan India's CEO and MD Kiminobu Tokuyama.

Nissan also launched two new versions of both the models earlier this year in September. Both the models failed to infuse sales as expected by the company. Apart from brining CKD units, Nissan is also planning to bring its small car model in next few months. Nissan Micra will be available shortly in India which will be built on the new global platform exclusively developed by Nissan for developing markets.
Nissan is also setting up a financing arm in India to improve sales that will offer wholesale and retail financing to its customers. “The company, has not yet finalised the model for this and is yet to approach the RBI for a non-banking financing license,” said Tokuyama.
Credits: CTI


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350Z
 
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Nissan is really a great brand!

It just loses the competetion in high price & poor dealership networks.

Personally, I feel Nissan X-Trail has best in class comfort compared to the rivals!
 
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Teana and X-Trail highly needed a price cut. they were not any successful cars since the launch in india but both are really great ones. Nissan needs to improve delaership network and attitude with customers.
 
Thread Starter #6

350Z

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Nissan is not a good player in India due to their Marketing Strategy and also the weak Dealership+Service Network. We hope once they enter in the small segment with Micra, Things should improve.

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