Micra Off to a Flying Start; Diesel Coming Up!


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That is the weak link of Micra , many potential buyers shy away from Micra fearing the weak network of A.S.S. Chennai itself has only one workshop and showroom! But since we have factory here , spares availability should not be a problem!
 
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Its Official Now!! Nissan Micra Diesel hits Indian shores on Dec 2010

Diesel-powered Nissan Micra to hit Indian roads in December 2010

• Nationwide sales will commence from December 10, 2010
• India becomes the first country to have the popular 1.5L K9K Diesel Engine on ‘V’ Platform
• Best-in-Class Fuel Economy of 23.08 kmpl (tested and approved by ARAI)
• Equipped with multiple ‘first-of-it’s-kind’ features in its segment like Intelligent Key plus Immobilizer, a push-button engine start-stop system and electric foldable mirror.

Chennai, November 25, 2010: Nissan Motor India Private Ltd (NMIPL), following the successful commercial launch of the petrol variant of its first ‘Made-in-India compact hatchback –Nissan Micra -today announced that the diesel variant of Micra will hit Indian roads in December 2010. The Nationwide sales for the Diesel-powered Micra would commence from December 10, 2010. The announcement was made by Mr. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Mr. Dinesh Jain –CEO, Hover Automotive India Pvt Ltd (HAI) –the strategic alliance partner for Nissan in India, accompanied by other senior officials of Nissan and HAI.

Nissan Micra Diesel is a smart, global hatchback with an affable appearance and engineered for easy handling and sprightly performance, while realizing class-competitive fuel efficiency. The Diesel-powered Micra comes with fuel economy of 23.08 kmpl (as approved by ARAI), making it the best in its class.

Positioned in the B+ car segment, the Micra Diesel is powered with the popular 1.5litre Common Rail Direct Injection K9K Diesel Engine, which is mounted for the very first time in India on Nissan’s versatile ‘V’ platform. The 8-valves, 4-cylinder Diesel-powered Micra generates Power rated at 47Kw (64PS) @ 4000 rpm, while torque output is 160Nm @ 2000 rpm. The Nissan Micra Diesel comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.5-litre engine to achieve brisk acceleration in city driving conditions. The engine is refined and very silent, thus well adapted for Indian conditions.

Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “The success of petrol powered Micra in the domestic market has given us huge confidence to introduce the Diesel powered Micra within six months from the petrol version. The Diesel Powered Micra with its best in class fuel efficiency and unique features has the potential to crave a niche for itself in the overcrowded compact hatchback segment in India. This is not just another variant. It is the right product at the right time that will offer the discerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We are aware this is a very important phase of our journey and we stand by our commitment to provide Indian customers with a full range of products and services”

Starting November 7, 2010, the Nissan dealerships across the country have already commenced the bookings for the Diesel powered Micra. A comprehensive multimedia ad campaign (T.V., Radio, Print and Digital) has also been launched to support this activity.

Says Mr. Dinesh Jain, CEO, Hover Automotive India, “Ever since we launched the petrol variant in July, we have been flooded with enquiries for Micra Diesel. I am confident that the Diesel-powered Micra, is a good value proposition and a desirable option to choose from, for the Indian customers during this season. We are elated with the initial response the pre-order bookings have generated so far through our dealerships prior to the launch. We keenly look forward to replicate the success of the petrol variant with the Diesel-powered Micra. The Nissan Micra Diesel will be launched nationwide with a comprehensive multi-media marketing campaign featuring our brand Ambassador Ranbir Kapoor. We will also be using some non-conventional forms of media to maximize the product visibility and increase sales.”

Nissan Micra Diesel is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving. The Diesel-powered Nissan Micra will be available in two variants of XV and XV (premium). Available with greige interiors, it will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra Diesel will be marketed and sold in India and subsequently will be exported to South Africa next year.

In July this year, Nissan launched the petrol variant of its first made in India global compact car –Nissan Micra (Global compact hatchback), based on the Versatile ‘V’ platform at its factory in Oragadam, Chennai. Since the sales began on July 15, 2010, the company has sold over 5000 units of Micra. With the soon-to-be launched Micra Diesel, Nissan will add another variant to its product kitty to cater to its Customers’ choice.


Official Tech Specs Revealed !! - Check Attachments
 

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Best in class FE and first in segment features makes it interesting! I hope they price it right too. If only the Micra looked a little better and its dealership network was strong this car could have been a huge success by now!
 
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Best in class FE and first in segment features makes it interesting! I hope they price it right too. If only the Micra looked a little better and its dealership network was strong this car could have been a huge success by now!
i agree absolutely, but then they are improving and hope they continue to do so as well in coming days.Pricing is the key factor which i am sure the company would be aware of and would rightly offer their diesel heart here.
 
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Nissan is all set to launch the Micra diesel on December 10, 2010. The diesel hatch will be available in two trim levels; XV and XV Premium, and the indicative prices are Rs 5.6lakh and Rs 6.2lakh respectively (prices ex-showroom Delhi).
The Micra diesel will be powered by the same 1.5-litre dCI motor powering the Mahindra Logan – churning out 63bhp and 16.3kgm of max torque. Option of a diesel engine would make the Micra a very strong contender in its segment. With the combination of light kerb weight and the potent 1.5 dCI motor, expect smooth power delivery, sufficient power and breathtaking fuel economy. Although Micra’s engine is an 8-valve motor, the engine is larger than the Swift’s 16-valve engine unit. As per the company claims, the diesel hatch would give efficiency figure of 23.08kpl and would hit the 100kph mark in 14.37 sec, half a second slower than the Swift diesel, which is not a bad thing.
The top-of-the-line XV Premium will get larger 15inch wheels and wider tyres (175/60 R15) as compared to the XV variant that comes with 165/70 R14 tyres – similar to the petrol Micra. The overall height of the diesel variant is slightly lower at 1525mm as compared to the petrol variant's 1530mm. Kerb weight for the XV variant stands at 992kg, going upto 1008kg for the XV Premium variant.
In addition to the petrol variants, the Micra diesel gets body coloured rear spoiler, leather wrapped steering wheel and gear knob. However, features like security alarm system, front passenger airbag, ABS, EBD and Brake Assist are missing from the diesel Micra.
Nissan India has already commenced pre-order bookings of the Micra diesel and customers can book the diesel hatch for an initial booking amount of Rs 50,000 through all 20 Nissan dealerships across India. The company is also aggressively ramping up their sales and service network.
The Micra diesel will be rolled out from Nissan’s manufacturing plant at Oragadam, near Chennai. The company also plans to export the diesel hatch to South Africa, starting 2011. In the first five months, Nissan managed to sell 4,500 units of the petrol hatch.

Source - ACI
 

350Z

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micra is looking beautiful.
and that was an awsome mileage. what about the A.s.s
Simply a word to say – Poor, in fact even in Delhi they have one dealership / workshop that too is located far away on a highway. Do not know how the buyers in other parts of country will manage, until the after sales network is improved. Sharing the screen shot of feature list posted by Zinam.

micra-d.png

micra=d2.png

Drive Safe,
350Z
 
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Absence of Air-bags and ABS even in the top-end models is a glaring mistake! Instead of offering keyless entry , push-button start and electrically adjustable and foldable mirrors they could have provided driver airbag atleast and ABS.


Even their network is poor in Chennai! Only one showroom and workshop but atleast here workshop is situated in city unlike Delhi!
 
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guys, micra is launching on 10th december and pricing is out. its rs.5.6 lakhs and top end for rs.6.2 lakhs!! do you think that nissan can do well with mirca now?
 
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Nissan micra diesel is now launched!

Prices (ex-showroom Mumbai):
XV: 5,85,617/-
XV Premium: 6,33,849/-

Some points discussed by Nissan at the event:
* Nissan Micra Diesel will only be made in and for India. No plans exist for export for diesel version as of now.
* Top-end variant of the Micra is in high demand (almost 65% bookings are of this version)
* Export of Nissan Micra petrol to Europe and other countries.
* A target of 1.1 lakh units per year is set and almost 15,000 units have been shipped to Europe.
* Currently 21 dealerships are in place, plan is to increase it to around 100 by 2013
* Chennai Plant capacity will be increased if necessary to take care of growing demand.
* More launches planed for 2012.
* 9 new models to be launched in India by 2012.

V-platform Sedan:
* Not to be confused as a Micra sedan, its a new car altogether.
* V-Platform sedan to be launched in China first this year.
* To be launched in India during the 2nd half of 2011
* Like Micra, will be manufactured at Chennai plant
source - IAB

YouTube - Nissan Micra Diesel Launch (Mumbai)
 
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Delhi on road prices are :

XV Diesel 6,10,401
XV Premium Diesel 6,77,986

To me these are expensive proposition, considering the amount of features I would get. Punto and Fabia are giving much better features.

What do you say ?
 
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Delhi on road prices are :

XV Diesel 6,10,401
XV Premium Diesel 6,77,986

To me these are expensive proposition, considering the amount of features I would get. Punto and Fabia are giving much better features.

What do you say ?
I agree. In terms of A.S.S. Nissan is yet to prove themselves at that price there are other better options available in market.

Nissan is playing a trick by playing the 'kitna deti ha' card, hoping Indians will buy anything that gives +20 kmpl.. and they are very right.
 

350Z

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Micra is a good car, but with those looks similar to that of an entry-level hatchback, and a slightly heavy price tag of Diesel (Especially if compared with Punto and Figo) could totally kill the chances of healthy sales of this car, and without proper marketing as well as after sales network, there is not much Nissan can do to keep the Micra rolling-on in the competition.

Drive Safe,
350Z
 
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Delhi on road prices are :

XV Diesel 6,10,401
XV Premium Diesel 6,77,986

To me these are expensive proposition, considering the amount of features I would get. Punto and Fabia are giving much better features.

What do you say ?
Hmm.. dont compare Micra with other cars in this segments with just its specs.

There will be lot of suprises once you drive it.

Price of Micra is far justified & I don think its overpriced.
 
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