Mercedes Re-introduces Maybach in India


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Akash

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German Auto Giant Mercedes Benz on Feb 1, re-launched its hyper premium sedan Maybach in India.
Read the report below from Economic Times.


NEW DELHI: German carmaker Mercedes Benz reintroduced its hyper-luxury Maybach car in India on Tuesday, pitching it at the country's growing number of super-rich.
The car, which can touch speeds of 275 kilometres (170 miles) an hour, will be priced at up to 51 million rupees ($1.1 million).

"There are customers out there who can afford the unparalleled luxury of this car," said Mercedes Benz India chief executive Peter Honegg at the launch, saying the company was aiming its cars at those who can afford private jets.

Last year, India's fast-growing economy minted 17 new billionaires, driving the total to a record 69, according to a Forbes rich list.

The company, part of Daimler AG , which last year sold 200 Maybachs worldwide, launched two models of the individually customised car -- the Maybach 57 S and 62.
Honegg gave no car sales targets for India but said Mercedes sells around 20 Maybachs a year in neighbouring emerging market giant China.
Mercedes launched the Maybach initially in India in 2004 but Honegg said it "may have been too early. Now it is time for a second push."

BMW's Rolls-Royce and Volkswagen AG's Bentley are already on sale in India.
With developed markets saturated, global auto giants are concentrating on emerging markets such as India to boost sales.
 

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Re: Mercedes Re-introduces Maybach

Great news [thumbsup] have always been a fan of Maybach ... ths again proves that India is 'the hot spot' for automobile market at present!
 
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Re: Mercedes Re-introduces Maybach

Wow.. that's great news. Mercedes re-launching the maybach model in indian automotive market.
 
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Re: Mercedes Re-introduces Maybach

Wow.. that's great news. Mercedes re-launching the maybach model in indian automotive market.
I know! On one hand you have the SLS AMG and on the other, there's this amazing piece of luxury. Two diverse products that suit your your diverse taste. They even had a live web-cast of the launch though i missed out on it, due to my faithful 'narrow-band'

Anyone has some images from the launch? would love to see some angles on these beauties...

Cheers :)
 
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Re: Mercedes Re-introduces Maybach

i love maybach, its awesome piece of machinery but at that much price i feel there are more better options that also come with lot more snob value than a merc.
 

Akash1886

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Friends,

Mercedes Benz has finally launched the Maybach S-500 and S-600 in India today. Attaching below the official details of the same.

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(please click to view enlarged pic)

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Official

Regards

Akash
 
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Akash1886

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Friends,

Get ready to witness the epitome in automobile luxury up-close today right here on The Automotive India. Coming in a short while! A Saturday evening worth cherishing[:)][glasses]. This is just the beginning of couple more exclusives to be written about on The Automotive India.

Regards

Akash
 
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