Mercedes Benz Star Fascination Fest in Pune


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350Z

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Mercedes-Benz India announced the start of the ‘Star Fascination Fest 2010′ in Pune. This event saw the unveiling of the distinctive “Inspired by Mercedes” collection by the fashion designer Manish Arora. The new Fascination Line for Mercedes-Benz was a tribute to the brand’s style, sophistication and elegance. The ensemble would retail clothes and accessories from the new ‘Inspired by Mercedes’ collection. Priced between Rs 3,500 and Rs 5,000, these exclusive products designed by Manish Arora shall be retailed across Mercedes-Benz dealerships & Manish Arora outlets.

“Mercedes-showrooms have been designed with the whole family in mind. The objective is to engage people with the innovations and stories that have shaped automotive history and ignite young people’s passion for the future. At the same time, the premium segment is a statement of the lifestyle of the customers and Mercedes-Benz showrooms across the country reflect this approach of the brand. Our dealerships offer an experience far beyond car-ownership. They are a lifestyle statement complete with gaming consoles, designer accessories, high-end café, interactive virtual experience zones and drives total brand experience.” Mr. Suhas Kadlaskar, Director - Corporate Affairs, Human Resource & IT, Mercedes-Benz India.

The Star Fascination Fest 2010 stems out of Mercedes-Benz’ strong lifestyle appeal. Visitors at the Mercedes-Benz dealerships will enter an experiential and interactive world that immerses them in the passion, heritage, values and innovation of the Mercedes-Benz brand.

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(Source: Carwale.com)

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Mercedes-Benz India "Star Fascination Fest 2010"

Mercedes-Benz India has started off with their "Star Fascination Fest 2010" at all their Showrooms across India. Mercedes showrooms have been designed with the whole family in mind.

The main objective is to have a luxurious time at the fest. To add this they had exclusive collection by Manish Arora which the crowd loved the most. Manish Arora accessories are available at all the leading car stores. The fest has large screen touch display called "The Experience Zone" that showcase every model of the car with detailed specifications and features.

The fest was highly successfull in Pune, Jaipur and Banglore. There are some glimpses of the festival on their official facebook and twitter page as well.
 
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350Z

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Sharing some pictures of Mercedes Benz Festival recently held at Bangalore and Ahmedabad, Courtesy: Mercedes Benz India Limited. Saw a banner today, I think it's coming in Delhi too.

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Akash

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Nice set of pics. And looks like Merc has showcased some Merchandise too.
 
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Wow! hot pics and its looking to be great event to attend. yea they have mercedes merchandise also but i think its happening only in mercedes benz dealership and not for everyone.
 
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Nice glimpses. They've been sharing a lot of these on the Facebook page too. Did anyone visit the Fest... how was the SLS AMG virtual drive ? any scoop on it ?
 
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Wow! hot pics and its looking to be great event to attend. yea they have mercedes merchandise also but i think its happening only in mercedes benz dealership and not for everyone.
The event is for anyone; you don't need to be a dealer or a customer. It's being held at all their dealerships across the country and they have been advertising about it in the Times of India as well.
 
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