Mercedes Benz Pulls off an Encore: 180 Car Group-Buy in Kolhapur!


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Don't really know who has been talking about global recession and austerity measures but a select few in India are proving things differently. Think I'm talking out of my head; ask the Luxury Car Manufacturers. Better still, just ask Mercedes-Benz India. While its competition is busy with their launch strategies, Mercedes-Benz appear to be in a league of their own.

Close on the heels of their 140 car sale to the Aurangabad group, this news popped up in the mail [surprise]

Kolhapur businessmen to buy 180 Mercedes at one go! - Rediff.com Business

Being called the Kolhapur group, they are to close the deal on 180 cars in one group buy! Just some last minute negotiations are to be taken care off, concerning the opening of a dedicated service centre, some insurance and price discounts along with an extention in the service warranty period and a special finance rate from the lending institutions. While bookings are to be confirmed in a few days from now at a specially arranged exhibition in Kolhapur by company dealer B.U. Bhandari, deliveries are scheduled to be in the month of March, next year [clap].
 
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isnt it something like group BMW buy?? anyways i like this idea. all rich people of one place form a group and buy their big cars! this benefits in two ways - havy discounts / media coverage!!
 

350Z

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Received a Press Release that Carzonrent has included a fleet of 90 customized C-Class in their fleet. Read more information below.

- High-end brands are now utilizing luxury cars for enhanced customer delight

- Carzonrent targets to provide luxury to customers nationally. Passengers in New Delhi, Mumbai, Chennai, Bangalore & Hyderabad will be serviced in these vehicles.

- Carzonrent inducts a fleet of 90 C-Class cars; this is the largest value single party luxury transaction in India. This purchase makes Carzonrent the Single largest owner of Mercedes vehicles in the country with a fleet of 160 Mercedes vehicles.

In a move that reinforces Mercedes-Benz as the preffered choice when it comes to world-class luxury and comfort, the mobility solutions company Carzonrent purchased a fleet of 90 customized Mercedes-Benz C-Class cars. This fleet is exclusively targeted to the Premium travelers that Carzonrent has been catering to over the years. Mr Peter T Honegg- MD & CEO, Mercedes-Benz India & Mr. Debashis Mitra, Director - Sales & Marketing, Mercedes-Benz India made the formal hand-over to Mr. Rajiv Vij, Managing Director, Carz on Rent. With customer delight attaining key emphasis, top brands are utilizing luxury motoring as the new tool in their customer acquisition & retention strategies. This trend is also a positive catalyst for companies like Carz on Rent who have witnessed a strong demand for luxury travel from their high-end clients.

Mr. Rajiv Vij (MD), Carzonrent said, “The demand for luxurious personal mobility solutions is rapidly on the rise. We partner with various International and Domestic Airlines, Hotels and Financial Services companies to service their High Flying guests. Today almost 25% /Rs.40 crore annually of our car rental revenues come from this segment; the demand is growing at a much faster pace as compared to other segments. The brand value of Mercedes-Benz is unparalleled; as such it was our natural choice. The C -Class vehicles that we have in our fleet currently have proved to be extremely reliable even after clocking mileages in the range of 180,000 kms. The low maintenance and excellent service support that we've had from Mercedes-Benz made our choice obvious. The legendary reliability, design and operating efficiencies of the C-Class made it the obvious choice. With this transaction, we are the only organization in India to have such a large fleet of luxury cars. We have always believed in setting new benchmarks in the Indian Car Rental industry and this is only a reaffirmation of our long term strategy. “

Mr. Peter Honegg, MD & CEO – Mercedes-Benz India/Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India commented: “Indians today lead global lifestyles and their mobility preferences reflect this status. A fleet of Mercedes-Benz cars offers a very clear edge to brands that wish to benchmark themselves for their customer oriented services; it is a trend that was pioneered by the hospitality industry but today this approach is utilized by a large number of high-end organizations across different segments. Carzonrent’s association with Mercedes-Benz India is a testimony to this growing trend. We see this trend growing in the future and already have in place a team dedicated towards serving the needs of corporate customers.”

Drive Safe,
350Z
 

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