Mahindra Targetting Sales of 7,000 Scooters This Month
With the festive season on and two new products in its stores already, Mahindra Two Wheelers is aiming at selling 7,000 scooters this month.
Mahindra has launched these products keeping in mind more than one category of customers. The Rodeo has been designed for the youngsters whereas the Duro is said to be suitable for the families.
All these models have been manufactured by the same Taiwan-based scooter manufacturer SYM with a 125cc engine.
These three products give you a gas mileage within the range of 50 to 58 kmpl under standard conditions and therefore said to be value for money products by the company. As of now, the company has around 300 dealerships and 80 service centres and is targeting customers in urban and semi-urban areas.
Mahindra & Mahindra (M&M) said it will launch a motorcycle next year, reports Economic Times.
The company said that they would like to be an end-to-end player in the two-wheeler segment, launching scooters and motorcycles.
M&M has launched of two new scooters, Rodeo (Rs 41,299) and Duro (Rs 38,299).
The company is in the process of ramping up its two-wheeler distribution network by adding 50 more dealers by the end of this fiscal.
Mahindra Unveils New Rodeo RZ in India [125cc Scooters 2012]
Some comparison charts shared by Mahindra claimed the following points:
Rodeo RZ returned a fuel efficiency figure of 53kmpl as tested on chassis Dynamometer in Indian Driving Cycle. This is 3kmpl more than the latest 125cc scooter Suzuki Swish.
Rodeo also has the quickest from naught timings till 60kmph. Rodeo RZ does the 0-60 dash in 9.35 seconds, Swish can do it in 9.4 seconds where the Activa takes 11.6 seconds.
Earlier Rodeo also had the problem of shorter ground clearance which made the stand touch the ground on smaller speed breakers. However, it seems Mahindra has ironed that issue out. The Rodeo RZ without rider is 154mm high where Swish and Activa are 140mm and 150mm respectively. At a rider weight of 75kg astride the scooter Rodeo RZ still is 142mm high as compared to 130kg for Swish and Activa. Even at a combined weight of 150kgs on the scooter, Rodeo RZ still leads the pack in ground clearance at 124mm compared to Swish and Activa’s 115mm.
Another chart shared by Mahindra had a featurewise comparison of the scooter. It is the only scooter in the segment which comes with a digital speedometer, front fuelling (Wego has rear fuelling), an illuminated underseat storage of 22 liters (compared with 20kg for Wego and Swish and 18 liters for Dio and Activa), mobile charger (In Wego it is optional) and a 4-in-1 anti theft key.
*Above mentioned are Mahindra claimed figures.
Mahindra is seriously considering customer feedback and working on to improve its products. Duro DZ is a classic example of that. The two biggest gripes which we have received from actual owners are the inconsistent and lowly mileage of Rodeo along with the lower ground clearance issue. As we have described above, Mahindra seems to have taken all the feedback in ironing out these issues and making the scoot more road and user friendly.
I don’t think Duro is that bad a scooter. It’s a very good machine with solid technicals. Also the name Mahindra behind it powers it. The engine looks very solid and mileage is impressive. Price is also good. I don’t see any point that it won’t work.