Mahindra's Plans For Global Markets


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350Z

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Mahindra & Mahindra has charted out plans to increase its presence in the European market, US being its top target according to Mahindra boss, Pawan Goenka. Goenka plans to launch in the US later this year with a heavily re-engineered version of the Scorpio SUV selling through a newly appointed network of 300 dealers. He admitted that was just the start of the firm's plans. "We want to be a global player in utility vehicles," reveals Goenka.
"If volumes are good we will think about making cars in the US and then we will be looking at Europe with a higher focus," said Goenka.

Mahindra has a limited presence in Europe currently, but the company wants to expand into the UK too. Rumours are that it is currently working on a far more sophisticated version of the Scorpio, though to be launched in 2011. It will have a monocoque chassis 4x4, a first for Mahindra.
However Goenka is adamant that Mahindra will not be branching out into saloon cars. "We never intend to be in passenger cars on our own, it's too crowded and competitive a market," he said. (Source: Autocar India)
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350Z
 
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Well, its a great ambition for an Indian manufacturer.

But Mahindra has to really develop its sophistication & standards before getting into international market & that too US!

US cars are heavily concentrated on low cost maintenance or extreme styling!
 
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It's a 4WD for Sure.
See how they have made the FWD Shaft in black.
Here in India they are covering it with bulge caps.[anger]
 

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Something almost TV soap-like is what Mahindra has been facing of late. They were having trouble in getting EPA’s approval for selling Pick-Ups stateside. Because of the delay, their partner in the States sued them saying that they (the partner, of course) have lost a considerable amount of money in allocating dealers and as Mahindra is not getting the vehicle, their effort and money goes waste.
But then came the much needed twist in the tale. Mahindra got EPA’s approval. But it was too late now. The relationship between Mahindra and Global Vehicles (their partner in the US) had turned sour. And there was no way they could solve it out.
The relationship between the two came to an end as Mahindra cancelled the contract. There was a statement from Mahindra saying, “Mahindra’s relationship with Global Vehicles Inc has ended, the agreement dated September 26, 2006, between Mahindra and GV having terminated.”
What happens now. Well, we dont know that as of now. The final decision is yet to be made. There could be an out-of-court settlement or a heavy fine imposed on one of them or maybe both.
Mahindra’s has got a nice portfolio for the American market with products like the Pik-Up, followed by the Scorpio, the World S.U.V, a Xylo-based four door pick up and a gas-hybrid electric vehicle too.
Source: motoroids
 
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Mahindra to enter Brazilian Market soon..

Mahindra has made clear that they want to go global,today Mahindra displayed three of their vehicles at SAO PAULO auto show in Brazil, the only challenge Mahindra has to overcome is that the Brazilian market is Biased towards petrol powertrain which Mahindra completely lacks.


Mahindra has not revealed the prices of the cars but have promised that they will be “competitive with the market.” The three models that will arrive in Brazil next year, according to the local media, are the Genio pickup truck, the Quanto and the XUV500.

The Mahindra XUV500 showcased at the Sao Paulo Auto Show is powered by a 140 horsepower diesel engine that puts the power down through an all-wheel drive system. It can accommodate seven passengers and has six airbags.

The Quanto revealed in Brazil permits seating for five passengers and is persuaded forward by a 2.2 L mHawk engine that generates 120 horsepower, which is married to a 5-speed manual transmission. Some of its features are start-stop system, VGT, dual airbags, ABS with EBD and trip computer. The Quanto in India is a 7-seater with a 1.5L diesel engine.

The Genio pickup truck, with a load capacity of 1,260 kg is equipped with safety features such as ABS brakes and dual airbags.

Mahindra officials have stated that it is too early to talk about a new production plant, but have reportedly announced that these models will launch during the second half of 2013.


Read more: Mahindra flies LHD XUV500, Genio, 2.2L Quanto to Sao Paulo
 

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Mahindra launches new Scorpio Pik-Up in Brazil

The Indian automaker has launched the pick-up version of the Scorpio in the Brazil with diesel technology and 4WD capability. Called as the Mahindra Pik-Up, it is launched at a starting price of 89,900 Brazilian Reals (23.80 lakhs INR).

Read more: Mahindra Scorpio Pik-Up launched in Brazil
 

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