Mahindra & Mahindra – The Story of “Rise”


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Mahindra eKUV100 To Be Launched Next Quarter: Pawan Goenka

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The Mahindra eKUV100 is one of the most anticipated electric vehicle launches this year and will see a full-size EV in the mass market space. While the model was first showcased at the 2018 Auto Expo and now we have more details on the model's launch in India. Mahindra will be bringing the eKUV100 Electric in the next quarter, between April-June in 2020. Pawan Goenka, Managing Director and CEO, Mahindra & Mahindra confirmed the development at a recent event and also announced that the model will be brought with a price tag below ₹ 9 lakh (ex-showroom).

The Mahindra eKUV100 looks exactly identical to its petrol derivative, and we expect minimal changes on the production-spec version including possibly a revised grille, along with reworked headlamps and taillights. The interior will remain largely unchanged as well, but we expect to see a larger infotainment system in place and possibly a digital instrument console as well.

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Mahindra Atom Quadricycle To Be Launched In 2020



Mahindra & Mahindra has made quite a few announcements today. Starting with the confirmation of the upcoming eKUV100, it also went on record about launching the eXUV300 in calendar year 2021. While details about both models were already anticipated, Mahindra pulled out a surprise when it affirmed the launch of its first quadricycle vehicle this year. Dr. Pawan Goenka, Managing Director- Mahindra has confirmed that the Mahindra Atom which was shown as a concept at the Auto Expo 2018, will be launched in the third-quarter of 2020.

The company is also going to unveil the production-spec of the Atom at the Auto Expo 2020 in February ahead of its launch. The Atom concept was showcased alongside the Udo concept at the Auto Expo 2018.

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Mahindra eKUV100 electric mini SUV spied testing

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Mahindra has already confirmed that it will be unveiling the final-version of the eKUV100 at the 2020 Auto Expo and will be keeping its starting price under the Rs 9 lakh mark. Now, ahead of the upcoming launch, a test mule of the eKUV was spotted while it was on test in Chennai.

The test mule was partially covered in camouflage, hiding the elements which will make the electric KUV stand out from its standard cousin. The vehicle bore a red number plate and missed out on a tail-pipe, confirming that it indeed was a test mule of the eKUV100.

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While technical details about the electric KUV are scarce at the moment, what can be confirmed is that with addition of a battery pack, the eKUV will land up weighing higher than the standard KUV. For the same reason, we believe Mahindra will be re-tuning its suspension and steering system. More details regarding the power-train and range are expected to come out closer to the Auto Expo.

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Mahindra Atom electric spied on road – Reveals small size

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Ahead of the Auto Expo, Mahindra had recently teased the Atom in a short teaser. The Atom is a first of its kind electric quadricycle which the Indian OEM plans to launch sometime later in 2020 (Q3 most probably). While the Atom had debuted in its concept form at the 2018 Auto Expo, it will be revealed in its production-ready form for the first time at the 2020 Expo.

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Just few days before the Expo, a test mule of the Atom was spotted while it was on test in Chennai by YouTube channel Lemon Green Studios. The Atom looks like a typical quadricycle and has retained its boxy structure from the concept which was showcased 2 years ago. Post launch, the Atom will become the second quadricycle in the country, the first one being the Bajaj Qute, which is currently petrol powered. But Bajaj too is working on Qute EV, as the same has been spied on test with the badge QCAR EV.


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Why should electric vehicle be quirky looking? reva, E20 and now this. Why can't normal cars be electric like eVerito, or eKUV. why design some thing hideous like this. Note, I am only talking from M&M perspective. I know Tata, and MG have come with some magnificent looking electric vehicles.

So when you have likes of XUV300, TUV, and even Quanto why this new abstraction of modern art running on road?
 
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Mahindra's Nasik Plant Rolls Out 25th Lakh Vehicle

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Mahindra & Mahindra has achieved a new milestone with the company rolling out its 25th vehicle from the Nasik manufacturing plant. The 25th lakh vehicle to roll out was the Mahindra Scorpio SUV that continues to be one of the more popular offerings from the automaker. The milestone arrives in 39 years since the plant became operational in 1981. The facility has a production capacity of 210,000 vehicles per annum and is spread over 147 acres. The plant not only caters to the domestic demand but the export requirements as well.

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Mahindra announces free M-plus service camp for personal vehicles

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Domestic automotive major Mahindra & Mahindra on Monday announced a free pan-India mega service camp, M-Plus, for its range of personal vehicles, including the Bolero, Scorpio, XUV500, Marazzo, Alturas G4, XUV300, TUV300, KUV100, Thar, Xylo, Quanto, Verito, Logan and Rexton, among others.

This initiative is being organised between February 17 and February 25 at more than 600 Mahindra authorised workshops across the country, it said.

As part of the campaign, the customers can avail of an exhaustive 75-point check on each vehicle, completely free of cost through trained technicians besides discounts on spare parts, labour, Maxicare and accessories, it added.

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Mahindra Commences Operations In Kenya With Locally-assembled Pick-ups

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Mahindra & Mahindra, the popular Indian UV manufacturer, has announced its entry into Kenyan car market in a tie up with Simba Corporation. The two companies have joined hands to sell a range of commercial and passenger vehicles in the Kenyan car market. The duo has started operations with the launch of the locally-assembled Mahindra Scorpio single-cab and double-cab pickup trucks.

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It is being claimed that both the models have been fine-tuned to suit the Kenyan road conditions. The pickup trucks are assembled at the Associated Vehicle Assembly (AVA Kenya) plant in Mombasa. The two models were revealed by Uhuru Kenyatta, President of Kenya. The President has even recommended KRA Treasury to consider reducing taxes on all vehicles assembled in Kenya.

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With the introduction of the Mahindra Scorpio single-cab and double-cab pickup trucks in Kenya, the homegrown UV-maker has further strengthened its presence in the region. It may be noted that Mahindra products have enjoyed a fairly successful run in Africa, especially in East Africa. Mahindra plans to expand its model lineup and network in Kenya to further consolidate its presence.

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Akash1886

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MLLs ALYTE launches free emergency cab services in Hyderabad today, to be extended to other cities. A dedicated fleet will transport individuals who are unable to avail transport for essential services during this pandemic.
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M&M Twitter

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Akash
 
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Mahindra Launches New 'The Mahindra Classics' Campaign To Commemorate Its Automotive Heritage


Mahindra Group today launched a new brand communication campaign to commemorate the company's automotive heritage. Called 'The Mahindra Classics' the teaser video released by the automaker highlights some of the iconic SUVs the company launched in India over the last seven decades. Starting with the first vehicle that was rolled off Mahindra's assembly lines back in 1949, the Willys Jeep, and later the Classic 4x4, to Mahindra Major and the current generation Mahindra Thar, the campaign will cover all these classic SUVs.

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Talking about the campaign, Veejay Nakra, CEO - Automotive Division, Mahindra & Mahindra said, "The Mahindra Classics campaign is our tribute to the rich automotive heritage of Mahindra. This campaign will help people relive their fond memories with brand Mahindra. It will also provide them with a glimpse of our journey - how we started and what we are today. We wish to narrate the stories of how people who have owned Mahindra SUVs have experienced their vehicles like no one has done before."

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Mahindra Introduces Contactless Payment For Accessories And Workshop Related Services

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Mahindra has introduced a touchless payment method for accessories, extended warranty and workshop related payments for its entire range of vehicles. These features will enable customers to make payment through various payment options and the company is in the process of installing the devices / software at its dealerships across the country. It will be providing contactless payment options to the customers not only in showroom or workshop, but is extending it to the customer's doorstep through physical POS / e-POS methods.

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Mahindra First Choice Wheels Opens 50 Dealerships In A Single Day


Mahindra First Choice Wheels Limited (MFCWL) has inaugurated 50 new used car dealerships across the country in a single day. The Mahindra Group company opened the new outlets virtually and is the first-ever such expansion of stores in the used car business. The company previously inaugurated 34 franchisees in a single day in June this year and the addition of 50 new outlets was achieved in a record 100 days. The new Mahindra First Choice stores will see the brand expand its presence in Tier II and Tier III markets, and happens at a time when the demand for personal mobility is on the rise in the wake of COVID-19.

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Speaking to the new dealers at the launch event, VS Parthasarthy - President, Mobility Services Sector, Mahindra Group said, " With the First Choice dealers, Mahindra Group and the MFCW business come together. They will create this magic which will make out vision come true. There is immense potential in this market and we are only scratching the surface. This is the right business and you are partnering with the right growth story in the form of First Choice Wheels. Together, we will create the biggest used two-wheeler, four-wheeler and many wheeler companies. Congratulations to the dealerships that are getting launched today."

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