Mahindra Launches Compact Pick-Up, Gio!


Thread Starter #31

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,686
Likes
6,612
Location
New Delhi
The Roof of Gio is so tiny.
I'm sure it would have looked much better if there was no small cab-forward type hood bulging out side, Similar to Ace.

Drive Safe!
350Z
 
Thread Starter #32

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,686
Likes
6,612
Location
New Delhi
M&M explores passenger variant for Gio

After afooting its 0.5 tonne truck, M&M is all in high spirit to launch its passenger mode in CNG variants including export market potential. Gio is really meant for the sensation in the utility segment would run between Tata Ace and the three wheeler range. The price is another factor that M&M could boast off – Rs1.65 lakh, a slight addition of Rs25000 to 30000 than a three wheeler. M&M has invested Rs25 crore for developing this product including in-house tooling technology and the US developed Kohler engine.

This cost factor would yield the desired result in the export market, said the company official. However, the focus is on the domestic market to begin with by producing 2000 units a month from the Haridwar plant which can be upgraded to the capacity of 3000 units within the same investment. Gio is crafted to meet the demands of inter-city and the intra-city commute, similar to Tata Magic. M&M is eying on the combined market of three wheeler and LCVs.

The cost of a mini truck is Rs2.78 lakhs whereas the cost of a three wheeler is Rs1.38 lakh. The cargo borne one-tonne truck gives a mileage of 16-18 kms /lit. M&M assures that Gio is designed to give 27km/lit mileage in addition to 32% saving in the operational cost. The combined mini-truck and three wheeler market in India is 180000 units (1500 units a month) of which mini-trucks alone constitute 11000 units and three wheelers 68000units. In the days to come there would be an increase of 10% in this market and Geo would contribute another 2% to make it 12%.
Source: Vicky.in

Drive Safe!
350Z
 
Thread Starter #33

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,686
Likes
6,612
Location
New Delhi
The Automotive India Exclusive: Mahindra Gio's Un-Released T.V Commercial :

[YT]I7RFkoJ1JzI&feature=player_embedded[/YT]

Drive Safe,
350Z
 

Akash

Core Team
Joined
Sep 22, 2009
Messages
6,362
Likes
480
Location
NYC
Great one 350Z. Specially because this is TAI exclusive. But buddy i saw this on tv today.
 
Thread Starter #35

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,686
Likes
6,612
Location
New Delhi
Hehe..
Yes, This one is from Mahindra Auto as TAI's Anniversary Gift.


But buddy i saw this on tv today.
Oh! This is my mistake, received this much earlier but posted late here.

Drive Safe,
350Z
 
Thread Starter #38

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,686
Likes
6,612
Location
New Delhi
Thank You.
The Gio's commercial is nice and Mahindra's Advertising Team - Interface has done quite a good job looking at the Target Audience Gio has.

Drive Safe,
350Z
 
Joined
Aug 22, 2009
Messages
1,489
Likes
103
Location
Coimbatore
But the looks of Gio doesn't suit its target audience. Any way they won't mind about it though. Hope they taste success with Gio unlike Champion.
 

Arun

Suspended
Joined
Sep 17, 2009
Messages
627
Likes
14
Location
Mumbai
The ad is funnier than those puny Mahindra scooters doing corners. [lol!]

We are pretty much going Ga-Ga about the Gio, aren't we?
 
Top Bottom