M&M-Navistar JV’s First Truck Launched


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I was dreaming something big from M&M.

Bit upset, but still not worse.

Looks neat for indian market.
 

350Z

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Navistar is a fine truck look-wise and should meet the expectations of Indian Truckers. Pictures from Auto Expo -:







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350Z
 

raj_5004

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nah, the tata prima series looks much better.

but one thing which we should understand is truckers does think like us- car enthusiasts. they look for FE, value for money, load pulling ability & cargo space & not power to weight ratio, looks, comfort or cabin ergonomics like us.

if mahindra trucks offer more at a better price than tata, they still have a chance to survive & we may see many of these ugly ducklings on the road!
 
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M&M likely to roll out Mahindra Navistar from Chakan

Mahindra and Mahindra is likely to roll out its commercial vehicle Mahindra Navistar from the greenfield manufacturing facility at Chakan in Maharashtra soon, a top company official said here today.

"After Maxximo, Mahindra Navistar is likely to be rolled out from our facility at Chakan (spread across 650 acres), where all the expansion plans have been lined up," M&M Senior Vice President Sales and Customer Care Automotive Arun Malhotra said.

Mahindra Navistar Automotive Ltd is a 51:49 joint venture between M&M and Navistar Inc, US and will manufacture entire spectrum of commercial vehicles ranging from 3.5 to 49 tonnes capacity, company portal stated. "The facility at Chakan presently produces 2,000 to 2,500 units of 'Maxximo', our mini-truck, and there is an ample scope for ramping up it's capacity," Malhotra said.

In automotive space, mini-truck has been the fastest growing segment at compounded annual growth rate of 21 per cent, over the last three years, he said.

Source : ET
 

350Z

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The Public Relations Council of India (PRCI) has adjudged the Mahindra Navistar print campaign as the best in the country from among 835 entries in the fray. Official Press Release Below:

The performance of the Mahindra Group in the year end awards was exemplary. It entered the awards through many of its campaigns launched during the year, and besides winning the award for the Mahindra Navistar “OK is no longer Ok” campaign, it also won awards for Mahindra Lifespaces, its sustainability project as also the group’s electronic newsletter.
Nearly 300 corporate companies were in the fray for the awards. The awards ceremony will be held on April 3rd at the India Habitat Center, Lodhi Road, New Delhi.

About PRCI
The PRCI is a registered national body, a non-political organization of professionals in the field of public relations, communications, advertising, education and many other allied services. It is based out of Bangalore and has, for the past 4 years, pioneered the process for Accreditation of PR and Advertising work in India. It has a separate cell for social action to look at developmental and social issues.
The PRCI has instituted awards for excellence in PR, Communication and Advertising to recognize superlative efforts by the corporate companies and the community at large, at an all India level. The awards event attracts guests from all over India, as also from abroad.

About Mahindra Navistar Automotives Ltd. (MNAL)
Mahindra Navistar Automotives Ltd. (MNAL) is a joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. USA, North America's largest combined commercial truck, school bus and mid-range diesel engine manufacturer. The JV would manufacture the entire spectrum of commercial vehicles (including Trucks and Buses) from 4.5 tonne GVW to 49 tonne GVW. The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar.
The award winning ads:

1.jpg

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350Z
 

350Z

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Okay, Mahindra has now finally rolled out 25 Tonne Navistar Truck from Chakan Plant. It is priced at Rs.14.99 Lakhs, Pune. Full Press Release below;

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After unveiling its entire range of high performance trucks at the Auto Expo 2010 earlier this year, Mahindra Navistar Automotives Ltd. today announced the start of production and the price of their first truck offering, the MN 25 which is priced at Rs. 14.99 lakhs (ex-showroom Pune). Speaking on the occasion, Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra & Mahindra, said “This is a moment of great pride for us as the very first new product rolls out of our Chakan plant. The Chakan plant is one of the most modern plants in India and is said to create new benchmarks in automotive excellence. This plant will also help drive tremendous synergies for Mahindra Navistar with the upcoming vendor park, the common utilities and reduction in capex. We will soon be launching the rest of our HCV range from here as well.” 
 
 Mr. Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, “The launch of MN25 truck is a major step in the direction of making us a full range commercial vehicle player and the first step in materializing our vision to become the most trusted CV brand in India.”
 
Mr. Kalra added, “In line with our philosophy of offering value-for-money proposition to our customers, the MN25 is very competitively priced.  The high performance MN25 is one of the most powerful, fuel-efficient, rugged and comfortable 25-tonner to be launched in India. Designed and developed in India with technological assistance of Navistar, who have over 175 years of trucking experience, MN25 comes with a world-class cabin which is spacious and ergonomically designed to suit Indian drivers for continuous long hauls. It’s powered by the world-renowned MAXXFORCE® engine which is highly fuel efficient and powerful. So you see we are offering a fantastic truck at a very attractive price.” Speaking on the occasion, Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., said “During the unveiling, we had promised that ‘OK will no longer be OK’ and MN25 will revolutionize the trucking industry. In every aspect of the truck, MN25, symbolizes this philosophy and will help our customers outperform and prosper in their businesses and life. Our value-for-money pricing strategy coupled with far superior product performance itself will help the customers to earn higher profits and better return on their investments.” Mr. Mehta further clarified “Having started the production, we are focused on the sales and service infrastructure and filling the pipelines with our products. We look forward to start of sales in the next 2-3 months.  
 
On the distribution front, Mahindra Navistar is in the process of creating a customer-centric network of exclusive dealerships across the country. Moreover, Mahindra’s already existing network will be deployed for servicing the customer needs.
 
In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation - the operating company of Navistar - entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full range commercial vehicle player.The Mahindra Navistar range of medium and heavy commercial vehicles is being manufactured at a new greenfield plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs. 4000 crores and will produce other M&M products as well. This will help MNAL leverage the benefits of synergies of an integrated manufacturing facility.  
 
Extensive Sales & Service Network
 
Mahindra Navistar has put in place an extensive sales and service network to cater to its customers. Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers needs. And to top it all, Mahindra Navistar has set up a 24x7, multi-lingual call centre which is manned by trained truck experts to provide on-road support to customers, just in case the need arises.
 The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.
  
 
About Mahindra Navistar Automotives Ltd. (MNAL)
 
Mahindra Navistar Automotives Ltd. (MNAL) is a joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. USA, North America’s largest combined commercial truck, school bus and mid-range diesel engine manufacturer. The JV would manufacture the entire spectrum of commercial vehicles (including Trucks and Buses) from 4.5 tonne GVW to 49 tonne GVW. The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navista
Drive Safe,
350Z
 
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hey Rs.15 lakhs is a great price for such a huge truck!! i thought trucks cost above 30-50 lakhs!
 

350Z

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Re: M&M-Navistar JV’s First Truck Launched

Exclusive! Mahindra Navistar has initiated ‘Papa Ka Business’ campaign – which motivates and encourages youth to join their dad’s business. This is not only related or restricted to the logistic industry, but rather takes a wide approach to inspire youth to join their family business. The company has offered us to take an exclusive preview before anyone else when it is officially aired online soon. Watch it here: Mahindra Navistar - Special TVC Preview

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350Z
 

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Vishwas

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Mahindra Navistar Automotives Limited (MNAL), a part of the Us $ 14.4 billion Mahindra Group, felicitated and awarded the heroes of the Indian transportation industry. At a glittering ceremony held yesterday in New Delhi, the first ever Mahindra Navistar Transport Excellence Awards 2011, were presented These awards recognized and rewarded ``Outperformance, Excellence, Innovation and Change Leadership in the Transport Ecosystem ‘’ values which embodies the spirit of MNAL.
Prominent transporters from across India, dealers, and 38 winners from different walks of transport ecosystem witnessed the glorious ceremony dedicated to the Transport Industry. These winners were celebrities in their own right, unsung heroes of the Indian Transport Ecosystem. Each one of them had a different story of their own to narrate, all relating to their endeavor to achieve in excellence by, ‘Accepting No Limits’, ‘Alternative Thinking’ and ‘Driving Positive Change’, the three facets of Mahindra’s much talked about Rise initiative.

The event was attended by Praful Patel, Honorable Minister of Heavy Industries & Public Enterprises, Govt. of India as the Chief Guest. In addition, S. Sundareshan, Secretary, Ministry of Heavy Industries & Public Enterprises, Anand Mahindra, Chairman, Mahindra Navistar Automotives Ltd. and Vice-Chairman & Managing Director-Mahindra & Mahindra Ltd., Dr. Pawan Goenka – Director, Mahindra Navistar Automotives Ltd. and President, Automotives & Farm sector - Mahindra & Mahindra Ltd, Nalin Mehta Managing Director – Mahindra Navistar Automotives Ltd and Barun Das, CEO, Zee News Ltd were among those present.

Speaking on the occasion, Dr. Pawan Goenka, said, “Mahindra Navistar, as the challenger brand, has taken on the onus of making a difference in the lives of the trucking community. Firstly with its products and now with these awards, MNAL has connected with the transport ecosystem at an emotional level. Coupled with its service back up and a sense of customer service, MNAL will in times to come become one of the most respected brands of the Indian trucking industry”.

Congratulating Mahindra Navistar on undertaking this initiative of bringing laurels to the transport Industry, Praful Patel spoke words of motivation in his keynote address and extended his heartiest congratulation to all the Award winners whose relentless pursuit for excellence gave them the winning edge. He said, “I urge the transporters present to adapt to current unprecedented economic changes and emerge victorious by investing in the future today. It is very important to imbibe industry imperatives such as innovation in technology, enriching partnership and transforming workforce that defines the path to prosperity. I convey my best wishes to Mahindra Navistar for their foresight and ingenuity in collaborating with multiple stakeholders through this first ever Transport Excellence Award and wish them all success in their future endeavors”.

Urging the second generation to seriously consider going into the family transport business, Anand Mahindra, said, “You can take the foundation your parent has built, and grow your own dreams by building on it. Because this is a new India and it needs all the entrepreneurs it can get.”

Nalin Mehta said, “We at Mahindra Navistar wished to recognize the very valuable contribution that various stakeholders in the transport ecosystem make to turn the wheels of economy. Be it the transporters, the drivers, the Dhaba owners, Financiers or the Not-for-profit organizations – they all have been the unsung heroes in the success story of the Indian economy and the contribution of the transport sector towards it. Going forward, we will continue and further strengthen the first step that we have taken in celebrating excellence in transport industry which will surely have a multiplier effect and will cross pollinate success stories.”

Some of the noteworthy winners include Abdul Ghani, Fleet driver, Professional Automotives Ltd., won Super Outperformer Driver of the Year 2011 and a brand New MN 25 Truck, Nitesh Agarwal, DARCL Logistics Ltd won the “Youth Transport Personality of the Year 2011” Award, Ravindra Singh, R K Food Point Dhaba - first time ever winner of a Dabha award through driver votes, In the Fleet Owners category, InLand Road Transport Pvt. Ltd., Cargo Wings and Siddhi Vinayak Logistic Ltd. won the National Awards. In the Commercial Vehicle Financiers’ category, SREI BNP Paribas, Kotak Mahindra Bank Ltd. And HDFC Bank Ltd. won the National Awards. In the Commercial Vehicle Financiers’ category, SREI BNP Paribas, Kotak Mahindra Bank Ltd. And HDFC Bank Ltd. won the National Awards. In the NGO Category, Transport Corporation of India Foundation, Lokmanya Medical Foundation and Sangli Zilla Transport Association won the National Awards.

The awards have set new standards for Indian transport sector in recognizing and rewarding the efforts of its key constituents. This will go a long way in encouraging the younger generation of entrepreneurs to look at the transport industry as an attractive proposition which gets its due recognition.
Source: WheelsUnplugged
 
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Re: M&M-Navistar JV’s First Truck Launched

The truck looks awesome! Pick up truck is an advantage for people who work in construction jobs that require the regular transportation of heavy materials. It is also helpful for moving large objects like furniture which would not fit in any other type of motor vehicle. I know that Mahindra are producing great vehicles. I just hope that they can still bring truck to the US. I heard the news that Mahindra, an Indian company, declared several years ago that it was going to bring its small, diesel pickup to the United States. However, it now appears that it is not going to take place.
 
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Re: M&M-Navistar JV’s First Truck Launched

The Indo-US joint venture recently rolled out its 5,000th truck and aims to begin exports even as it draws up a strategy to be a ‘strong No. 3’ player in India.

It was January 4, 2010 when Mahindra Navistar unveiled its 25-tonner and 40-tonner trucks that spearheaded its entry into the country’s medium and heavy commercial vehicle (M&HCV) market. Last month, it crossed the 5,000 mark, 4,500 of its trucks already plying on the road.

“It took longer than expected,” says Nalin Mehta, managing director. Breaking into a domain virtually ruled by only two OEMs is not that easy irrespective of the quality standards, says Mehta. As per Society of Indian Automobile Manufacturers (SIAM) data, the two biggies – Tata and Leyland - cornered 83 percent of the M&HCV market (trucks) in 2011-12. However, the relatively new player is gaining acceptance of late. “Among the top 100 transporters, every third one is an MNAL customer. And out of that, every third customer has placed a repeat order which is thrice the earlier one,” reveals Mehta.

A confident Mehta feels MNAL has reached a 3.4 percent mark in market share and a “tipping point” for growth. The current fiscal, 2012-13, will see the company launch multiple products in the 16-, 25- and 31-tonne segments. “This will be a defining year,” says Mehta. Apart from the M&HCVs, fully-built ambulances, mobile medical units and a new range of buses are lined up for launch in the light CV space this year.

Mehta admits that even as it gets top honour in customer satisfaction, MNAL is lagging behind in visibility. The plan to expand its dealership network from 56 outlets to 80 by March 2013 and 1,800 service points across the country should help address that issue to some extent. The incentive of a four-year unlimited mileage warranty is aimed at increasing the customer base and thereby the visibility of Mahindra Navistar vehicles on road.

In the Indian market, custom-built solutions are a key connect with customers. Which is why MNAL has launched the cowl version to attract customers who do not want to pay for the factory built cabin. Interestingly, MNAL says some of these customers have changed their minds after seeing the cabin version. The company has also launched a 170 hp engine for transporters who do not want to invest in its more powerful and expensive options.

South African safari

The Mahindra-Navistar joint venture was set up with as an export hub as well. South Africa, where M&M already has a presence with its tractor and utility vehicle businesses, is set to be MNAL’s first major export market. The company has started testing vehicles in that market.

With aggressive expansion plans for both domestic and overseas markets, MNAL hopes to hit peak annual production capacity of 50,000 units in three to four years.

INTERVIEW WITH NALIN MEHTA, MANAGING DIRECTOR — MAHINDRA NAVISTAR AUTOMOTIVES


What were the challenges faced in reaching the 5,000th truck mark?

They say the first million is the most difficult! We have taken more time to gain the confidence of the customer. The customer is an overcautious kind of person.

Along the way, we got to know what kind of variants he wanted. The cowl version and the 170 hp variant are such examples.

The customer has a lot of faith in the Mahindra brand. It’s the confidence that takes time to build. Now that we have 5,000 trucks around, the tipping point has arrived. You saw the TNS customer satisfaction score, where we are number one. You saw the repeat orders. The repeat order is three times of the first order. Therefore, I feel the tipping point is around.

Some trucks from global OEMs are seen as having power, or features, which are more than what is required, or what the market is ready to pay for. What do you have to say about this?

There is a certain section of people whose business model is such that their utilisation is not for very heavy loads or they ply on short routes. Again, the cowl is something that is like a tradition in the country, and many do not want the cabin.

After we introduced the cowl, sales of cabin versions have increased because customers have started coming to our showrooms. Earlier, they were not interested to come to the showroom since there was no cowl version. Now, we actually have cases where a customer came to see the cowl but bought the cabin version.

You say 2012-13 will be a defining year for MNAL. Between LCVs and M&HCVs, where will the action be?

In LCVs, MNAL is a very strong player in the south. Its all-India market share is 12 percent, of which 60 to 70 percent of the sales is in the South.

We have huge potential to build up our market in the North, West and East. That’s the area where we will work in LCVs this year. In HCVs, we have to just grow.

South Africa is on your radar for exports. What about other Navistar markets?

India is the only place where Navistar has a full-forward cabin. Wherever there is a market for this kind of a cabin, Navistar will look at India to source it. There are possibilities like Brazil where we could look at exporting cabins.

Autocar Professional
 

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