Hyundai's Goodbye to Japan


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350Z

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Hyundai though is flying its flag high in the automotive world after the recession; it had to take a bow when it came to the ever competitive Japanese auto market. There is a surging demand for Hyundai vehicles elsewhere in the world, but the red-faced Hyundai Motors had to pull out from the Japanese scene citing poor brand recognition and high import duties on its cars that made it very expensive in the highly competitive Japanese auto Market.

Hyundai which has in total 46 dealers in Japan has finally decided to say sayonara to the Japanese market. Hyundai just sold 800 units in 2009 and overall just 15,095 units since its entry to the Japanese market in 2001. Japan, a country where patriotism runs very high, people have given thumbs down for any foreign operators operating in the country and have welcomed the local brands with open hands where there is a huge fan following for these brands.

A visibly frustrated spokesman of Hyundai, Oles Gadacz, is of the opinion that there is no scope for them in the brand conscious Japan unless they were Gucci or BMW.

Hyundai, which is South Korea’s Numero Uno automaker and arguably the only company in the world to have shown an increase in sales from 2008 levels, has finally called it quits and intends to focus on its commercial vehicle sales in Japan and other emerging markets like India and China.

Japan is one of the toughest markets in the world where brand value matters and not to mention intense competition from local manufacturers from the likes of Toyota, Honda, Nissan, Mitsubishi, Mazda, Subaru, Suzuki, Daihatsu etc and not to mention the imports. That is one heavy competition out there.

However, Hyundai’s sales have taken a massive leap in India though.
Source: Carazoo
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350Z
 
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Thats good for India. Anyway, India is on their high radar, after coming out of Japan, they will concentrate more in India to give good fight to Japanese Suzuki (our Maruti).
 
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Hail Japanese patriotism. But high import duties has also played a part here. And the most important, reliability factor, which Hyundai can't stand a chance.
 
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That is called as Japanese patriotism!

They never like others to take on them, atleast the people they hate!

Hyundai has made a good decision.
 

vijay

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good for hyundai as well, can concerntrate more on other markets and offer better products as well.Not easy to compete in Jap market with some great local global manufacturers atleast for south asian company from Korea.
 
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