Hyundai Motors India: A Promising Brand


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Akash1886

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Hyundai Motor Achieves Top 40 Best Global Brands

Position for Fourth Consecutive Year

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Hyundai’s global brand value rises 3% to US $13.5 billion

Hyundai secures top 10 global automotive brands ranking for 14 years

Value of Hyundai brand has increased four-fold since 2005

SEOUL, Oct. 4, 2018 – Hyundai Motor has been ranked among the highest valued brands in the world once again, according to the latest rankings published by global brand specialist Interbrand. Hyundai’s global brand value grows 3% since 2017 to a company record high of US $13.5 billion. This result successfully places the company in a top 40 Best Global Brands position for the fourth year in a row. The company is ranked the world’s 36th most valuable brand in challenging conditions of many global markets.

Hyundai Motor is an innovative and creative brand that continually develops and implements new vehicle functions that our customers want, providing them with seamless automotive experiences, so we are thrilled to see the company’s brand value increase continuously year over year,” said Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company. “Recent developments in the automotive industry, such as electrification, connectivity and autonomous driving, present huge opportunities for Hyundai to be a leading force in the future of global mobility.”

Hyundai Motor maintains sixth position in the global automotive rankings. This follows a period of exponential growth for the company, which has seen a four-fold increase in brand value since 2005.

The continuous growth of Hyundai’s brand value is the result of Hyundai’s investments in future mobility initiatives, as well as its commitment to continuously enhance the strength of its brand. The launch of NEXO, based on advanced fuel cell technology, as well as its new high performance brand N have showcased Hyundai’s technological credentials and laid the foundations for a more differentiated positioning for the Hyundai brand. Brands that truly internalize their values and respond rapidly to market changes always add value for their businesses,” Mike Rocha, Global Director of Brand Valuation for Interbrand said.

Hyundai has achieved a significant number of major automotive industry milestones, including creating the world’s first dedicated hydrogen-powered SUV, NEXO. Hyundai’s eco-car line-up also includes the All-new Kona Electric, and the IONIQ, which showcases the company’s pioneering spirit in the field of future mobility. With its progressive models Hyundai offers the broadest range of eco-powertrains in the industry.

Hyundai continues to focus on developing technological innovation to expedite achieving the company’s future mobility vision. This includes advanced research through Project IONIQ and open-innovation through collaborations with external parties such as Cisco, Baidu Inc., and SoundHound Inc. This is combined with strategic investments in future technologies such as electrification, smart cars, robots and artificial intelligence, and future energy.
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Hyundai Safe Move - Road Safety Campaign Enters 4th Phase

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School Contact Program in 100 Schools across 11 cities; Mall Contact Program in 14 Malls in 7 cities

Special Hyundai Road Safety skit to be conducted along with students at selected schools

70,000 Air Purifying plant –Aloe Vera to be distributed to students in Schools and Malls

New Delhi, October 16, 2018: Hyundai Motor India Foundation (HMIL), the philanthropic arm of Hyundai Motor India Ltd today announced the commencement of the 4th phase of ‘Safe Move- Road Safety Campaign’. ‘Safe Move’ is one of the key pillars of Hyundai Motor’s global CSR Campaign that actively advocates Road Safety for both drivers and pedestrians.

Safe Move- Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH). In its 4th Phase, Hyundai will reach out to 100 schools in 11 cities including Delhi NCR, Chennai, Mumbai, Kolkata, Chandigarh, Ahmedabad, Hyderabad, Ludhiana, Jaipur, Pune and Lucknow through interactive activities to create awareness on Road Safety and Traffic Rules among Students. In addition to the School Contact Program, Mall Contact Program will be conducted in 14 Malls across 7 cities (Delhi NCR, Chennai, Kolkata, Pune, Hyderabad, Mumbai and Bengaluru) through a high-impact set-up and an enthralling interactive games to engage children. Hyundai believes the process of safety begins with not just drivers, but every individual taking responsibility of his or her actions.

Commenting on the 4th Phase of Safe Move – Road Safety Campaign, Mr. Y K Koo, MD & CEO, HMIL said, “As a responsible and caring brand, Hyundai strongly advocates road safety and importance of traffic rules and regulations. We are proud of our association with MORTH and the milestones achieved by Safe Move campaign over the years in making road safety awareness a mass movement in India. Through our School Contact Programs and Mall Activations, we are reaching out to young India and the future drivers of tomorrow to sensitize them and make them more aware about the safety of themselves and fellow drivers and pedestrians on roads. We are confident that Safe Move campaign will help instill more discipline and support a new culture of road safety for both drivers and pedestrians on Indian roads.”

Safe Move- Road Safety Campaign aims to enhance awareness and understanding of Road Safety Rules, thereby helping create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.

In the 4th Phase of Safe Move, Hyundai introduced ‘ARI and JINO’ - two animated characters from a popular International Animated Series – ‘Power Battle Watchcars’ to engage kids and their families which will help them understand, absorb and act on responsible road safety rules. To appreciate the participation from students, Hyundai will give away Certificate of participation and also supporting the environment, an air purifying plant – Aloe Vera is given to all students encouraging them towards a green and healthy future.

In addition, Hyundai will conduct a special Road Safety SKIT in selected schools on their Annual Day function. With the Road Safety theme #BeTheBetterGuy’, Hyundai along with professional SKIT performers and select school children, will educate their peers and families on responsible road safety practices.

Over last three phases of the program, Hyundai Motor India Foundation has successfully reached out to 200,000 students across 292 schools, about 35,000 Mall visitors and 23,000 Residents. The program enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.

‘Kids Hyundai’ (Kids Hyundai | Traffic Safety initiative), a specially designed website for children on Road Safety is developed. The Kids website will serve as an exclusive outpost for the ‘Safe Move’ program and carry news, car production, car history & evolution related content and registration for the various programs under the initiative.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has ten car models across segments – EON, All New SANTRO, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, CRETA & TUCSON. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 495 dealers and more than 1,309 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.
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Akash
 
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Hyundai Tops in J D Power 2018 India Customer Service Index (Mass market) Study

Ranked No 1 for the 2nd consecutive year

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New Delhi, October 31, 2018: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest exporter since inception, has been Ranked No. 1 in 2018 J D Power After-Sales Customer Service Index (CSI ) Study.

The 2018 India Customer Service Index (Mass Market) Study is based on responses from 9,045 new-vehicle owners who purchased their vehicle between March 2015 and August 2017. The study was fielded from March through August 2018. Now in its 22nd year, the study measures new-vehicle owner satisfaction with the after-sales service process by examining dealership performance in five factors (listed in order of importance): service quality (30%); service initiation (18%); service facility (18%); service advisor (17%); and vehicle pick-up (17%). This study examines service satisfaction in the mass market segment.

Commenting on the Achievement, Mr. Y K Koo, MD & CEO, Hyundai Motor India Ltd. said, “Hyundai is a Caring, Responsible and Customer Centric brand, committed to the highest quality of customer service at every touch point. We are glad to be Ranked No 1 in the J D Power Customer Service Index for the 2nd consecutive year. This result is a testimony of Hyundai quality products along with strong efforts and focus towards customer satisfaction through service quality and premium experience. For enhancing Customer Experience - More than 436 Hyundai Service Centres are offering 360 Degree Digital Service Experience from online Service Booking, Service Processes using 100% Workshop Automation and Digital Service Invoicing. Hyundai will continue to invest in achieving highest- level of customer satisfaction to become Most Loved and Trusted Brand in India.”

With strong network of 1,309 Service Outlets across 740 cities in India, Hyundai has connected with more than 1.2 Million customers across in 2018, through various Service Camps and Initiatives around the year like Free Car Care Clinics, Before Service Camps and Customer Meets. Further to enhance the Service Experience at the workshops, Hyundai has upgraded the Customer Lounges to offer premium experience giving customers a home like comfort while getting their car serviced.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has ten car models across segments – EON, All New SANTRO, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, CRETA & TUCSON. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 495 dealers and more than 1,309 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.
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Akash
 
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Hyundai Encourages Road Safety with the release of #BeTheBetterGuy Campaign

https://www.youtube.com/watch?v=JH6uHHHHSVI
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New Delhi, November 02, 2018: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, today released the Road Safety film aimed towards Safe Driving Practices bringing a positive behavioural change in drivers for their safety and that of others. This film marks the phase III of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and highlights the need for good practices such as:

Usage of seat belt,

Don’t Drink & Drive,

Respect for pedestrians,

Don’t over speed,

Don’t use Mobile Phone while driving,

Follow Traffic Signals

Discouraging Under Age Driving

Commenting on the release of the film, Mr. Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “As a socially responsible Brand, Hyundai make the lives of its customers safer and happier. Hyundai is committed towards the safety of both driver and pedestrian. Our Safe Move – Road Safety Campaign encourages people to be responsible on roads for their own and others safety. We are proud that Safe Move has already become a mass movement and has significantly impacted peoples’ outlook towards road safety.”

‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move – Road Safety Campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioral change among masses.

#BeTheBetterGuy- Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent road accidents. The film also features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan persuading safe driving practices.

Phase I and II of Road Safety Campaign #BeTheBetterGuy were a huge success with over 3.84 Million views in 2016 and over 17 million in 2017. The campaign also won several accolades by eminent Indian media.

Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting on ground activations at 100 Schools across 11 cities and 14 Malls across 7 cities to enhance awareness and understanding of Road Safety Rules, thereby helping to create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.

#BeTheBetterGuy Phase -III Campaign: Communication Theme and Message

Even though everyone is aware of traffic rules, not everyone follows them. #BeTheBetterGuy on the road for yourself and for others safety.

Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan:

Roads will be safe only if each one of us becomes the Better Guy. ‘Be The Better Guy’ for your safety and for the safety of others on the Road”
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Akash
 
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Hyundai strengthens its Commitment for #Cleanindia Initiative with a new #SwachhCan Film

Encourages the use of Swachh Can to dispose litter and keep roads clean
Highlights socially responsible message with humor​

https://www.youtube.com/watch?v=r4kolOZRHz8

New Delhi, November 06, 2018: Hyundai Motor India Ltd. the country’s second largest passenger car manufacturer and the number one exporter since inception today released a new film promoting Clean Roads for Cleaner India. The new film encourages car users to keep the roads clean and use responsible waste disposal ways such as Swachh Can which comes as a standard fitment in all Hyundai Cars.

Commenting on release of the new film, Mr. Y K Koo, MD& CEO, Hyundai Motor India Ltd., said, “As a responsible manufacturer and in-line with the nationwide Clean India Movement, our new film aims to promote and encourage responsible behaviour towards non-littering on the roads. Under our CSR Pillar, Swachh Move - ‘Swachh Can’ is an innovative activation playing a significant role in spreading awareness towards keeping the Indian Roads Clean. This festive season we persuade all car users to be responsible citizens contributing towards the Clean India initiative.”

Swachh Can, a portable bin was introduced in all Hyundai cars under the ‘Swachh Move’ CSR Pillar for India. Since March 01, 2018 all Hyundai cars come with factory-fitted Swachh Can.
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Hyundai Confirms 5 New Launches For Next Year In India


Hyundai has a slew of new launches up its sleeves next year as it will focus on gaining more volume sales with Styx and new-gen Grand i10

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Hyundai Motor India Organizes 'Brilliant Kids Motorshow' to showcase the talent of young innovators. The kids selected study in Class 2nd to 5th. There were 8 winners chosen and their creations were showcased in Ambience Mall, Gurugram.

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Hyundai Motor Announces Open Innovation Partnership with Brown University to Enhance Future Mobility

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Hyundai Motor selects Brown University as the first academic partner for the Visionary Challenge

The goal of the challenge is to discover new ideas and develop open innovation for a global scale partnership

SEOUL, Nov. 19, 2018 – Hyundai Motor Company has announced a partnership with Brown University, coinciding with the launch of the ‘Hyundai Visionary Challenge’, which is part of its open innovation roadmap to lead the future mobility market and secure related capabilities in diverse industries.

Hyundai has partnered with Brown University to focus on developing future mobility solutions, which cover biologically inspired mobility, human-machine partnerships, and digital phenotyping. These project further positions Hyundai as a leader of the fourth Industrial Revolution with disruptive innovation that utilizes professional knowledge in diverse fields, whilst tapping partners with insightful and creative ideas.

The 2018 Hyundai Visionary Challenge is Hyundai’s new open innovation project that intends to develop active partnerships within untapped fields, thereby discovering new creative and innovative ideas that will expedite the development of advanced future mobility technology.

80 individuals from 17 teams including professors, undergraduates and graduate students participated in this year’s Visionary Challenge. Four winners were announced at the 3rd Mobility Innovator’s Forum, which took place in Silicon Valley on 16th November. Along with a cash prize they receive the opportunity to conduct joint industry-academic research with Hyundai, using the winning ideas as a foundation to develop an appropriate startup business.

The four winners of the challenge include: Robust Bat-inspired Aerial Robotics by Alberto Bortoni et al; Pedestrians to Pilots by Brittany Baxter et al; Improving Man-Machine Partnership Using Mixed Reality Social Feedback, David Whitney et al; and Biometrics-based Feedback for Increasing Rider Trust, Aarit Ahuja et al.

Hyundai plans to add and expand partnerships in future, whilst diversifying research assignments for the Hyundai Visionary Challenge to function as a unique open innovation platform. It sets a strategy to use the project as a starting point for mutual research and cooperation with global partners. With this, the company expects to secure new ideas through partnerships for future technology, expand the human resource network for knowledge exchange, create a sustainable online and mobile-based idea platform, and enhance the brand’s image in the global market.

Last year July, Hyundai Motor established a global consortium MOU between the Israel Institute of Technology (Technion) and the Korea Advanced Institute of Science and Technology (KAIST), in an effort to drive further innovation in future mobility.
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Hyundai i30 continues testing components in India, Local launch ruled out


It's clear from the lack of any sort of camouflage that Hyundai Motor India Ltd (HMIL) is not evaluating the i30 for a local market launch. The company is using the imported hatchback for testing parts.

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